So I’m getting lots of emails and ALSO finding lots of good honest reviews online that tell me I’m going about this all wrong. Apparently, the method I prefer, reading the main guide and acting on t step by step won’t work with One Week Marketing because all of the gaps I thought were missing are in other files.

Keyword research, for example, is shown in the Conversation With Nick. I’ll go ahead and read through everything and then start back over. I’m not sure I’m a fan of that – especially for a newbie. I think newbies like to have a “do this, now do that” approach and if I don’t KNOW and haven’t heard that keyword research might be in Conversations With Nick, I might go registering domains and lens URLs and waste time and then later find out I did it all wrong.
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Read that title and you think I mean because the One Week Marketing (OWM) course is so good, right? I don’t know about that yet. I’m still going through it. Sometimes ordering and reviewing a product and going through another marketer’s funnel can help you become a better marketer yourself but it’s because you see their mistakes, realize you’re making some of the same, and it helps you change for the better.

I can already tell that I’m going to learn a lot about my OWN marketing from what I’m seeing being done with OWM. For instance, I too have a product that constantly needs updates – my Squidoo guide – and it’s a big pain in the butt for me. Squidoo is constantly updating – so fast I can’t possibly keep up, so I need to find a different way to teach stuff like modules, etc.

I, too, send out emails letting people know of updates and when the first email I got from OWM was about all the things her members had complained about (crashed blogs, links to campaigns, EZA submission declines, etc – 3 pages worth I printed out), it doesn’t make me have a lot of faith in it especially right after I bought it.
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Hey everyone – great news! Someone in the SquidU Forum stated that our 52 on Squidoo group is one of the biggest lens producers in some categories. I am SO proud of you all! It means you’re taking action, you’re setting yourself up for some long-term income (even if it trickles, it’ll add up over time). I wanted to share some important tips to make this challenge the best it can be:

1.) Do enough, not barely enough. I see some skimpy lenses out there – and I want to remind you that while I don’t feel right sharing Craig Kaye’s reasoning from Info Product Killer, since it’s not mine to freely discuss, there’s a REASON I say to write at least five 150-word articles. Trust me – have I ever steered you wrong before?
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I keep an eye out for products my own subscribers mention that they bought or have used. When a name reappears, I buy it and see if it’s worth recommending to my subscribers. I’m sure many of you are going to know who I’m about to review next – she’s known as Pot Pie Girl (Jennifer) and the reason she came on my radar is because she started selling some Squidoo guides awhile back I think. Forgive me if I’m not fully right on that – I’ve heard her name tossed around in Squidoo circles and it’s possible she’s corresponded with me in the past, although Jennifer is a common name and I can’t say for sure since I personally respond to so many people. At the very least I can guarantee she’s not some close friend of mine online and I am not in any JV circles with her, etc.

Anyway, I kept hearing about One Week Marketing. I don’t really like to approach a marketer and ask for a free review copy because then they assume it’s going to be a glowing review – and you know me – that’s not how it works. I like to provide an unbiased, real consumer review, so I shell out the same bucks you would have to. See my receipt here (I cut out the order # so that no one could mess with her asking for a refund, etc – and Lambert is my maiden name, FYI):
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Quickly, let me tell you what PLR is – it’s content or tools that you buy (it can be text, video, audio or even software) where you can usually put your name on it as the author/owner and then sell it to others, give it away, etc. It all depends on the rules that the seller has created for their PLR products.

I often get asked about duplicate penalties in using PLR. What I’ve learned after doing a bunch of research and listening to SEO experts is that the duplicate penalty arises if you use the same content on your own domain more than once. For instance, having the same article on two pages. Otherwise, it’s fine. This is why those who buy PLR often try to be the first to submit it to EzineArticles – because it’s only going to be allowed to be published there one time.

What can you do with PLR content? Well like I said, it depends on what they allow – but here are some things I let my customers do with it when they buy from the PLR Mini Mart:
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I got a great question today. Someone asked me how to handle negative blog comments. It was such a great question and dilemma that I decided to make a lesson out of it for you here to show you how I might handle it.

First of all, the almighty power to delete or click Spam on a comment when you disapprove of it should be tempered to a degree. Now if someone just makes a rude comment like, “You suck,” then they don’t deserve to have a platform anyway. But if they present a reasonable argument (even if you disagree) or they get hot under the collar and want to debate, you might go ahead and approve it.
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I get notified whenever someone talks about me via Google. And if I get a trackback or backtrack or whatever it’s called, I see that here on the blog. I just saw this page that was a link back to my blog review on Blogging to the Bank:

Douchebag Marketer Award

Ouch!

Let this be a lesson to you – don’t game the consumers. All this “only 26 copies left” bullshit and rehashing old news with a new label only makes people mad and someone will blow your cover. That’s why I don’t do it – aside from the fact it’s unethical.
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There’s a part 2:

I was listening to Kidd Kraddick this morning (106.1 in DFW) and he mentioned something about Oprah’s friend, the poet and author Mya Angelou, saying, “When someone shows you who they are – believe them.” (may not be exact)

What a powerful statement. Do you do this? When a marketer acts spammy, do you turn a blind eye and keep on holding onto the belief that he’s the one to follow because he’s more successful than you? It’s kind of like that story about the woman and the snake. She sees an injured poisonous snake and takes it home to nurse it back to health. When it recovers, she continues treating t like a pet, and one day it bites her. She asks, “Why did you do it – I thought we were friends?” and he responds, “Because I’m a snake!” (DUH!)

Are you going to look at how marketers are BEHAVING (not just what they claim) and go off of your gut instincts? Because if not, you’re going to get scammed, screwed and utterly shamed into buying a whole bunch of pipe dreams. If a marketer is showing you the kind of person he (or she) is, and you don’t feel 100% comfortable with it, then disconnect from them, period.

Tiff

Ami asked me a great question today via email and I wanted to share with you what my answer was to her, and expand on it a bit. She asked, “If you had to start over completely, knowing what you know now, where would you start?”

So here’s what I answered plus a little more detail:

If I was starting from scratch today I would:
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