Hi everyone! There’s an issue that some of you may think is reserved for newbies only, but it’s not – at all! We all suffer form it. But it’s nicknamed “newbie overwhelm.”
The reality is that it’s overwhelm with options – and whether you just started in this industry or you’ve been here 15 years – you are constantly barraged by options and sometimes yeah, you feel a little anxiety about which path or option you should choose.
So today I want to show you five ways that you can get control of the out of control feeling you might encounter in the world of Internet Marketing.
#1 – Don’t Shop on an Empty Stomach
First things first – it’s not just “business model” options that overwhelm people. You can get overwhelmed not knowing who to trust. You can get overwhelmed at which tools you should use (keyword tools, for example). You can get overwhelmed thinking about which WordPress theme will convert better, how often you should email your list, what price point you should set your product at…
And the list goes on, and on and on, right?
I always tell newbies that this isn’t a good career path for desperate people. If I literally was about to have the electricity shut off, I’d do whatever it took – including begging my son (a supervisor at Subway) for a job if I had to. I wouldn’t CARE what had to be done – I’d get the paycheck to take the edge off.
You’ve heard about shopping on an empty stomach, right? If you’re dieting and it’s 12 noon and you haven’t eaten all day, your shopping cart will probably be filled with a 24 pack of Cokes, a box of Swiss Cake Rolls, and every other gorge-ful food you can imagine.
Or when you go out to eat and you’re STARVING – you fill up on everything and then as you start eating, realize you got WAYyyyyyy too much on your table.
My nutritionist says for me to listen to my hunger cues, so I always stay within the “getting pretty hungry” and “no longer hungry” stage. Not starving, not stuffed.
You should do the same with your business pursuits. Never let yourself get to that point where you’re panicked and starving for money and success. And never let yourself buy so many products and have so many plates spinning in the air as far as business models that you’re stuffed to the gills and can’t even handle all of your tasks.
And don’t mistakenly think it’s just desperation that leads you to these situations, either!
Eagerness and enthusiasm are just as dangerous. You have to lasso yourself and settle down a bit. This is a BUSINESS you’re building, not some fast food meal you’re ordering. It has to be planned out properly.
#2 – Pretend It’s a Wedding Cake Tasting
Ever been to a wedding cake tasting? There are three things that happen – and you can apply the same concept to your business to prevent overwhelm.
First, come to the table with some prerequisites in mind. If you know you don’t like shredded coconut, then tell the wedding cake baker that coconut is OUT. Same with business. Know what’s OUT for you.
Secondly, you get to sample and savor everything. You get to take a bite of the mocha, a bite of the red velvet, a nibble of fondant versus other frostings…
Same thing with your business. You have trial periods with many of the products and tools. Aweber? The first MONTH is free. You can also test drive a strategy out to see if it’s something you like BEFORE you go buying products.
For example, let’s take my Ghostwriting Cash course. You might wonder if you’d like being a freelancer. Why not dig up a few free tips on Google on freelancing and give it a try? Maybe even approach a marketer and offer to do 5 free articles just to see if this is something you’d even enjoy?
Then if you DID, THEN go invest in a product that helps you establish yourself the right way from the beginning.
Third, at a wedding cake tasting, you turn to your future spouse (or parents or friends) and ask their opinion. Do the same with marketing options. Talk to people – both people who enjoy it and are rabid about it, and people who didn’t enjoy it and don’t advise you take that path. Then make your OWN decision.
#3 – Enjoy the Fact That You Aren’t Handcuffed to Anything
When you start to feel overwhelmed, stop and remind yourself that this isn’t in concrete. It’s not forever if it doesn’t work out. Yes, you want to commit fully to it, but you’re not an imbecile. You know logically that if you’re flat out not succeeding, you have the ability to switch gears and do something else.
AND – even better – you can try out a few other business models, keyword tools, leaders to follow – and add them to your arsenal. You can have diversity and enjoy the variety that this career provides.
#4 – Listen to Your Gut, Not Anyone Else
Getting advice is fine – in fact I recommend it! But you have to filter the advice that comes in. Understand that people have different motives and experiences. Some marketers gush about a product only because they want an affiliate commission or a sale.
Some truly want to connect you with the right product because they want you to succeed. They get personal satisfaction out of it (as WELL as financial – we’re not idiots here).
Experiences play a role, too. I hated creating specific “made for AdSense” sites. But someone else might find the process very enjoyable. You’ll get two different accounts about that from me versus another marketer – even if we’re both equal on ethics and intentions.
When it comes to gut, you also don’t want to misunderstand your fears versus your instincts. Fear can talk really loudly in your ear and say, “What in the WORLD are you thinking? You’re not (good enough, smart enough, young enough, pretty enough, fast enough, etc.) to do that! You’re going to fail!”
Instinct, on the other hand, is a quiet whisper nagging at you. Sometimes it starts to get louder and louder (but often only when it’s too late), telling you, “Hey this doesn’t seem right. Something’s off here – maybe we need to reconsider.”
Really, really try to look at the situation when you feel overwhelmed and differentiate between the two.
And also when it comes to gut checks, you have to get honest with yourself about whether or not you’re trying to do something just because everyone else is. “Everyone’s doing AdWords,” or offline lead generation or Mobile marketing apps …
This isn’t 6th grade. There are no cliques (well there are, but who wants to go there?). You need to build a business based on your own passions and interests and things that make you feel satisfied – not some trend based on what everyone else is doing.
#5 – Be Realistic About Your Investment
And last – this tip comes from my son Dylan (age 20) when I was talking to him about this concept of overwhelm in Internet Marketing – get realistic about what you’re going to put into this.
If you analyze a business model, tool, person, etc., look at how much it’s going to take from you in terms of:
- Investment of time
- Money investment
- Effort to understand and excel
(Yes, he’s so smart – he’s my baby!)
It made a lot of sense. There are many tools I buy and download and then never use because they drain me having to work with them. Same with people. Same with expenses.
When you’re overwhelmed, it might be because you know you don’t have anymore to GIVE in one of those three areas. It’s making you anxious because you know the learning curve is too much based on the timeline that you need for a return of your investment.
Don’t go asking someone else, “How long until I make money doing this?” because the answer will be 100% different for all of us. I might pick up a writing strategy in 5 seconds, while it takes you 5 weeks to learn. Or vice versa with some techie strategy that makes MY brain shut down, but you master in an instant.
Overwhelm is with all of us at some point in our lives. It might be caused by outward things we’re dealing with, or things directly associated with the path we’re pursing. Next time you feel it, maybe refer to these tips and see if you feel calmer and more able to handle the situation.