Hi everyone! I’m answering emails right now and several lessons are popping up. I want to share with you an email I got today – name edited out – so that you can see how to recognize your own fears and what to do to get past them.
Here is the email I got – I’m separating it into two parts because there are two fears present here:
No matter where I have turned or even discover how genuine some peeps are (you being one) I still get OFFERS galore (some of which I buy) once I have touched base with them. That provides me with ‘products’ and choices which then overwhelms me…….because I still don’t really know how to set up my IM business and in what direction to proceed. Nobody seems to tell you that! However, I have lots who try to get me on their ‘Membership’ site so they are my Mentor…….I even have monthly payments going out of my bank for all sorts that I dare not leap into for fear of commitment (wasting my time for months) …….. Aaaaaagh!!!
Actually, every single Internet Marketing product I’ve ever reviewed or studied DOES tell you exactly what to do and where to start. Some details might be missing along the way, like someone might say to set up a WordPress blog, but that’s when you get on Google and type in “How to set up a WordPress blog.”
I see this common problem a lot. This emailer mentioned that he’d been doing this for 2 years and it sounds like he doesn’t know where to start. This is fear eating him up. He’s so scared to get started and stumble – wants it all laid out perfectly for him.
That’s just not gonna happen, people! Even I had to stumble and flounder – Craig wasn’t holding my hand for everything every step of the way. There were things I did wrong – you just go through that, period.
I don’t think you ever CAN have a perfect checklist of marketing tasks laid out. We could all come up with a million plans, couldn’t we? Some of us might say to start with the technical set up of a blog. Others might say to start with niche research. SOme might tell you that social networking is most important while others will say no, it’s paid advertising.
There IS no perfect starting position or perfect plan. You just START. Pick a place and start. You might discover that you forgot to do something. So what? Go back and do it.
Internet marketing is a very fluid career. You can move forward and backward and sideways all the time.
So let’s say you say to yourself right this second, “I know what niche I want so I’m going to start blogging right now!” Well it’s WHEN you sit down to take action that you’re going to say, “Oops – I forgot I need to pick a domain name to install the blog on.”
Then when you go to GoDaddy you might think, “Oh crap! I forgot I need to do some keyword research so I’ll know what domain I want.” Then “Oh no – what keyword tool should I use? Well let me see if there’s a free one.” (Googles and discovers there is)
Bingo! Then you’re on your way. You find a keyword, a domain that’s available, you go to your handy dandy “how to set up a wordpress blog” tutorial online and you DO it.
Then what? Well common sense tells you it needs content, so you start blogging. Then what? Well if you’ve been in it two years, you’ll know about affiliate marketing and info product creation. Pick one. Implement it. Nobody has a perfect journey from the get go. NOBODY.
Quit buying stuff IF you’re the type of person who won’t implement. If you do, then gobble up as much learning as you can. Okay here’s part 2 of his fear email (edited out his nickname):
I want to start a business without my real name because I want to separate it from my personal life so it is differentiated. (removed)……could be my handle. What do you think? How do I set up my corporate business, bank accounts, emails and everything else so I can start my business separate to my personal life…….Facebook, etc? I have soooooo many products and ways forward I can go…….I’m really excited to get started. I just need to know how to structure my IM business, websites combined, complimentary sales funnels, etc. I don’t want another product……lol.
Actually I DON’T recommend this. Why do you want to separate it? I know there are two ways to do this business – and one IS to use a company or brand name. For instance, in the wedding niche – The Knot is a good example. You CAN do that. Go get a DBA at your local government office, get a bank account for it, or incorporate.
I personally prefer learning from real people – warts and all. I wouldn’t “trust” a company like I would a person. The latter part of this email mentioned already having a bunch of ways to go, needing the structural advice.
My advice? Pick one and start. Forget about perfect structure and which way is best to do what. Just start. Doesn’t matter where. Build that idea up fully and then if you want to, add another.
I personally recommend services if money’s tight, then your own products, then affiliate marketing – but that’s just me! You might be completely different.
Don’t say you’re lost, because you’re not. You’re scared.
And it’s time to just do it afraid – the courage will come later.
P.S. To the person who emailed me this email – I don’t share it to make you feel bad in any way. some people thank me for doing this, and some people get all embarrassed – but the REASON I share it here on my blog is BECAUSE it’s such a common problem and because you eloquently conveyed your issue, so I hope my advice helps not just you, but many others.