Hi everyone! I saw something in the Warrior Forum the other day that made me realize something. You know how time and time again you hear people (including me) say that you have to take action to be a success?
So you work hard to put the right kind of Warrior Special Offer together. You ask questions like, “Which day should I run it?” and “What time of day is best?” You’re so nervous you feel like you might faint when you finally fork over the $40 it takes to get listed.
And it flops.
Well all this time, we only had it partially correct. Action alone won’t cut it – even PERFECT action when you implement every detail that someone shares with you.
I get emails from people all the time who come to me and ask, “How do I launch a successful WSO?”
I can give you MY strategy. I can tell you that I ran an honor system WSO for a pack of coffee and it was a huge success, selling hundreds of copies – most in the $20 range.
I can share with you the language I used in my sales copy, tell you exactly what time and day – and where I listed it to the exact same audience – but yours might still flop. Even if you did the same exact niche!
Because in addition to action taking and quality production, I did the following:
My picture is out there. Long lost Wildebeest twin be damned – I am going to put a face to my name so that you know who you’re dealing with. I see tons of Warriors with no picture running WSOs.
No picture? No trust.
I don’t care if you’re bald, have buck teeth, look like a Chia pet has lodged in your nose and ears there’s so much hair – or can honestly call yourself a Cyclops – I want to see who I’m buying from.
My name is out there. I’m Tiffany Freaking Dow and I splatter it all over the place, like it or not. I’m not Tiff89D or something obscure like that. I want your name. Maybe not your middle name, but a full first and last if you want me to remember you and trust buying from you.
I want people to get a feel for who I am – like it or not. You might not like my attitude at all, but you’re going to know without a doubt that I’m saying what I truly believe.
If you’ve been on the Warrior Forum longer than me and you only have a handful of posts? Sorry – nah, I’m not going to trust you much unless maybe I know you from elsewhere.
Doesn’t mean you have to storm in there and post 25 threads a day, but to SELL, you have to network. You have to let people decide whether or not they like you and want to buy from you.
Some won’t. I have many who don’t like me. That’s no problem because there are many who do. I want to see frequent posts. If you’re a drive by WSO runner, then you probably won’t get my money.
I know many of you go there and dread participating.
Get over it. Who cares if no one responds, if there’s a backlash, or if you get banned because you screwed up? At least you tried. Lurkers don’t run successful WSOs – and if they do, it’s rare.
No presence? No sales.
You feel like you have nothing to contribute? You have an opinion. There. That’s something. So go share it. Weigh in with your opinion – even if you’re the only person there who thinks a certain way.
Don’t go in there with your nose shoved so far up some “old timer’s” butt that you can’t breathe right – that you can’t disagree or if they disagree with you, you back down and thank them for setting you straight.
We can all spot the ass kissers and it generates a big eye roll and a muttering of “pathetic.” People don’t buy from followers – they buy from leaders. This isn’t a popularity contest. It’s a business forum.
Start developing a reputation for being the best. The best software developer, the best ghostwriter, the best PLR provider – whatever it is, be the best at it. Go digging to see what other people are doing and how they’re better at you.
Then strategize about how you can begin dominating over them in the marketplace. Can you do MORE of whatever it is you’re selling? Can you do it FASTER? Can you do it BETTER?
Let me explain with a real life example. Let’s say I’m new to the Warrior Forum and I want to launch a PLR store and start running WSOs for my PLR.
Here’s what my action plan would be:
1. I would create a profile with my name and picture and begin participating daily on the Main Warrior Forum section so I could expose my signature file – which had a link to my PLR store and some sort of wording about it being the BEST or another superlative of choice.
2. I would log in every single day and if anyone posted about PLR, I’d be responding in there with a HELPFUL reply, not just saying, “I have PLR on that here…”
3. I would become a massive creator in the PLR niche, amazing everyone with the volume of output I could achieve. I would be out to create a buzz.
4. I would Google to see who’s blogging about PLR and start networking with those people – on their blog, on Twitter, G+, etc. I might whet their appetite by giving them a sample pack.
5. I would be creating things like “How to Profit with PLR” and posting it in the War Room, running a FREE WSO for it, etc. It would be PACKED with value and also give away a free sample pack inside the PDF.
…do you get my point?
You don’t go into ANY business model online and say, “Well okay, I’m going to follow all of the proper steps,” and leave it at that. You go in HUNGRY. Ready to tear the competition apart.
You sit there brainstorming unique ways to get your name out there. Different strategies to “steal” customers away from the competition because you’re THAT good.
You’re not SHY. There’s no shy with an online business – sorry, there’s just NOT.
So do you want to succeed with a WSO? You go into it with a leader mindset. Stop asking everyone useless questions about time of day or day of the week.
Look at other WSOs and don’t emulate them – DECIMATE them.