Once you have your first product created and you’ve launched your site to drive traffic to it, you’ll want to focus your efforts on adding more passive income to your profit machine.

The best way I know to expand is to utilize every aspect of Internet Marketing. That means having your own product empire, which takes some time to put together, and marketing other people’s products. This can apply not just to your own info products, but to the affiliate products you market as well. You want to have two empires: your own products and your affiliate library.

When I get hired to write an eBook by a new client, it’s not about a single project – it’s about a continuing relationship. The internet marketers I’m aligned with want a streamlined library of content.

It’s hard to hire multiple writers and get the same “voice” and as an information entrepreneur, you’re hiring a ghostwriter to brand YOU as the voice – the expert and authority of the product line you’re marketing.

So when you first get into internet marketing, brainstorm more than one info product. Keep them in the same realm of subject matter. Here’s an example of what I mean:

I have a client who hired me to write a baby name book. Not a list of names, but How to Name Your Baby. I wrote about 12 eBooks on this topic for him. You’d think there’s not enough information to write about naming your baby, but he developed ideas like this: Worldwide Traditions and Rituals, Celebrations and Ceremonies, Choosing the Name You Love, and 100 Dos and Don’ts, Spiritual Naming, Personality and Naming Games, Ancestry Naming, and more.

It’s all about creating an Empire. What could be next for this client? Well, he knows one thing – his customers are having a baby. So his empire can expand to include everything about pregnancy, parenting infants and toddlers, educating children, etc.

See the pattern? The profitability of Internet Marketing is backend selling to your customers. You capture and maintain a list. Treat this list like gold. Never abuse it.