“Pile em high and price ‘em low.” That’s what one customer told me in an email this week when he said we shouldn’t be charging $27 per eBook – nothing over $5 he let me know. And then another customer emailed me with a dilemma – he has an idea for an eBook (I won’t give it away) where most of the information is the same, but then there are 3 specific strategies you can choose from. So the foundation is the same for all 3 – he wanted to know whether to write 1 large eBook covering all 3 or 3 small eBooks cover each one.

So I want to talk about both of these issues. First of all, when my Squidoo eBook was $47 I sold more than I did after I lowered my price. I just believe it depends on which niche you’re in. With IM, they’re used to paying higher prices and they really do associate price with value in many instances. So $5 for a PPC eBook? No way.

Now on the other issue of big versus little – you’re not going to please everyone all of the time.  As I told the client, “It’s kind of a double edged sword. Some customers will want to know all 3 methods and feel ripped off having to buy 3 separate eBooks. Some will only want 1 and feel ripped off buying 1 eBook and paying for pages they didn’t need. ”

You’re going to get complaints or inquiries from everyone – so what do you do?

You do what YOU want to do and stand your ground.

That’s what being an entrepreneur is all about.

Now if the emails come pouring in and everyone’s complaining, consider merging (or splitting) the eBooks if it makes your customers happier. But it the line’s split down the middle, it’s your decision.

Tiff

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