Hi everyone! Today I move on to days 9 and 10 of my Blogging With John Chow review. I’m very excited. I love having the editorial plan like he advised, but I’ve found I can also be very flexible with it. Like today when I got an email asking about making money blogging, I was able to turn it into an insightful blog post – and I pushed myself to learn a new tool and make an infographic.
So let’s get started because I can’t wait to learn more…
Day 9: Create Your List
Okay confession time! I have always had a small yet fiercely loyal and high converting list. I don’t join shady giveaways all the time or JV to pimp my list out. So everything I have has been done organically.
But in the last couple of months, it started dwindling. I didn’t think much of it at first because it wasn’t significant – one or two here and there – but the numbers are supposed to go up, not down. As the days passed and I kept seeing this, it started worrying me. I really immersed myself into what I was doing during that time that wasn’t the same as what I had previously been doing – which was really eye opening for me.
John’s course helped me get back on track to my roots. I emailed back and forth with my friend/mentor Craig telling him about the change and he helped me see that I’d somehow started chasing money – always a bad mistake. I know when it happened – it was during the time I was finishing the payoff for last years’ tuition. The tuition kills me.
So I had begun churning – churning out PLR, churning out info products – never slowing down to think about NEEDS of people before I created.
Now that I’m back to that, everything’s growing healthy again. Whew! I’ll have to remember that in the future if I ever see numbers dwindling – sign I’ve strayed off course.
A list is SO important – it’s profitable for you, the people will become your true friends if you let yourself go there (do it), which you should, and it’s just fulfilling to be helping people who tune in to get good advice and insight.
Okay enough babble from me – time to get on with the course review (sorry).
I wrote the above after reading John’s section on why it’s important. LOL! It affected me 🙂 So now I’m on to the to do task list.
Day 10: Content for Your List
Ah this is going to be a problem. While I’m a heavy advocate for building a list, and I LOVE my Aweber – that link takes you to a $1 trial for the month, by the way – I don’t like having follow up emails in my system other than the initial welcome email.
This part of John’s lesson inspires you to create the list content – separate from blog content – to cater to your blog readers’ needs. That’s wonderful and will work great for many of you.
What I’ve discovered is that in my niche, things become outdated – and I like to email fresh, daily – so if they get a followup AND a broadcast, they get annoyed because it’s two emails in one day.
But that doesn’t mean I can’t review this section to evaluate it for those of you who will want followup emails. And I will say that if you don’t email daily, then this is a good idea.
He gives good tips on what goes into an autoresponder. I agree. He also talks about integrating it with broadcast emails. Oh maybe I ought to explain the difference – a follow up email is scheduled to go out to your readers after they sign up. So they sign up, then 2-3 days later, you email them again, wait another 2-3 days, send another email, etc. It’s automated so you don’t have to do anything. A broadcast is queued up and sent right out. People signing up after that email is sent out will not receive it.
If you DO use follow up emails, please make sure they’re evergreen – many of mine because outdated so that sucked and I deleted them all.
John has a different way of announcing blog posts. I email just about daily (unless I’m sick, which I am now – so I didn’t work or email yesterday). I did set up a weekly opt in option though – so if my daily emails are too much, they can switch. That’s a good thing to offer I think 🙂
End of Today’s Review
I liked today’s review of Blogging With John Chow – not so much for me, but for people who I know need it. List building from day 1 is so important – don’t worry if no one happens to sign up for a couple of weeks. Have it there as an option.