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Reconstruct Your Market Boundaries
By Tiffany | December 18, 2007
I was flipping through a business success book while I was in Barnes and Noble this week and this sentence popped out at me: Reconstruct Your Market Boundaries.
It makes perfect sense - with many niches, nut just Internet marketing. With the IM niche, I have to broaden my scope. This problem happened recenty when I had the focus for my sales copy on Building an eBook Empire too narrow and limited. I was targeting members of the Warrior Forum, only.
The eBook is great and the site itself has so much potential, so I had to go back to the drawing board and apply this reconstructing concept to my copywriting efforts. Instead of living in the “sea filled with blood,” where competition is ripe for info product creation topics, I had to swim out into the blue ocean - beyond my market boundaries - to see who else was out there to serve as buyers for my eBook.
What I discovered is that I may have to write multiple sales letters - geared to each individual market, but there are plenty. I can target Baby Boomers, which an alarmingly number of my buyers already are (and I didn’t know this!), or college students, stay at home moms, and professionals.
I’m going to conduct a lot of preparation to expose this eBook to the world. I’m stalking offline opportunities as well as online options, because I really think the majority of my customers will be offline, unaware of what an eBook is - or the power it holds to help them make a living online.
Tiff 
Topics: Building an eBook Empire |