If there’s one thing you know about me as a friend, it’s that when anything is off kilter in my life, I can’t function until it’s back on track. I hate the uneasy feeling in the pit of my stomach when things go wrong.
That includes personal relationships, being physically sick, money issues, weather or disasters (even to others), and just uneasiness in regards to my business. The other day when I posted about being bored, disinterested and uninspired, I couldn’t really function because of the way I’d been feeling.
Me voicing it to you was just the final culmination of lots of fidgeting and irritation. But I’m glad I did. First, I found out a lot of others feel this way. Always nice to know you’re not alone. But second, it made me open up to others and get lots of feedback (from my sister included), which re-inspired me and put me back on course.
So I wanted to share with you what I learned from my reflection…
That night I got on the phone w/my sister Jeni, who is coming here in June (she quit her teaching job) to have me spend a week giving her a crash course in Internet Marketing so she can launch a fulltime career online.
While we were discussing that, I realized there are only a few CORE things I will be teaching her as far as areas to pursue. They are:
- Info product creation (including online and Amazon POD and Kindle)
- Affiliate marketing (both digital and tangible)
The main things we’ll be going over to make sales in these three arenas are:
- Technical setup
- Niche research
- Social marketing
- List building
So I’m sitting there realizing as I’m talking to her that that’s ALL I need or want to pursue. So why am I out there trying to find new things to tell you about when I know what works and I know is plenty? And why am I out there looking on WF and emails for things to blog about when I have so many ideas in my head that I haven’t shared?
I can let OTHERS teach mobile marketing or whatever new strategy comes along.
And let’s get one thing straight right here – I’m SURE no perfect expert in all of those areas. I have a ton of things I need to implement that I already know and haven’t done. I also have tons of things I could learn that I don’t know yet to perfect those strategies.
For instance, with affiliate marketing. I need to be following through with my sites and testing new things to see what converts better. My conversion rate is around a 3.45% or so. Not good enough.
Stuff I AM really good at – like relationship building, writing, and product creation – I need to dig into every tip and make new videos and share my knowledge on that – because YT deleted my account and so much was lost. Plus, I’ve grown in all of those areas.
Another thing I discovered in talking with Jeni was what slant I want my Kindle book to be! I had mentioned confidence broadly and she shared something she looks up to me about – and that made me hone in on the topic I want to share with others.
I’m not sharing my slant because I don’t want anyone jumping on it – but it’s going to have some major honey badger butt kicking in it – of your own self. Kind of slamming self help up against the wall I guess and doing it the no BS way.
Then something else happened that made me de-funkify…
After writing that blog post, I realized from Pete’s comment that I HAD been scattered in my mindset and while I had been thinking that I needed to be the go to person of anything on the horizon for you…it’s really damaging.
In fact Pete said he’d stopped by less and less because I WAS all over the map. I’m bad about that. ALWAYS having to refocus myself.
My mentor’s comment was the icing on the cake…
When I conveyed that comment to Craig that asked for his input, he said it’d be like opening a can of worms because what he thinks isn’t what we WANT to hear. He’s going to spend time thinking about it.
But I know some of what he’s told me in the past haunted me last night.
He’s told me that I’m always working to make money instead of really building up one MAJOR area of my business.
And he’s right!
The one thing I have built up – my PLR store – rocks when it comes to making me money. So why don’t I do that with my affiliate sites? (I get bored and delete or sell them and move to another niche).
Why don’t I do that with my info products? I start them and move on – Content Curation, IM Writing Tips, Branding Challenge? None of them are complete yet here I go looking for a new topic. Not fair to me OR you.
My teachers used to say I was very smart – if I would just apply myself. I have a 145 IQ. That’s considered the bottom of genius level. When I tap into what I have in the smarts department, I really excel far more than others I know. But it’s getting my lazy or distracted ass to tap into things FULLY that’s a problem for me.
I get bored.
I get frustrated not seeing results fast enough.
I need to stop. I need to do what I know works and not just do ENOUGH to do it – but master every freaking inch of it that’s possible.
I need to stop trying to be your go to girl for everything marketing, because I’m not doing a good job of it – nor is it necessary!
I need to do what Craig says and build a mammoth business. I never stick around to tweak and test and improve and dominate anything for my eBooks. I write them, sell them and put them on my PLR store.
That’s chasing money, not building money. It’s all wrong. I’ve been doing it all wrong. It’s enough to make me 6 figures, but it’s the obstacle in me making seven figures.
So that’s all I have to say about that.
I feel GOOD. I feel invigorated right now. I might even roar or something.
PS I fully understand I will also forget everything I learned in the last few days and fall back into the same trap from time to time, but that’s okay – as long as I care enough to find my way back to this mindset and move forward again.