Hi everyone! Three things to discuss today – caricatures, organization and taglines. I made a vlog first and then I’ll write below:
Three things to talk about today:
1.) Have you gone and cartooned yourself?
Oh my. I’m amazed at the number of people who are using caricatures of themselves (that’s the word I was looking for in the video blog!). I highly advise against it.
There are a number of reasons not to do it and only one reason you probably are. Why shouldn’t you use them? Well, first of all, I’ve never seen one that was nice looking. Seriously. They’re ugly – they don’t even look like you. You’re much better looking than your cartoon.
Another reason? They don’t reflect a professional appearance to me at all. Lynn Terry, Pat Flynn, Nicole Dean, etc etc etc – how many gurus do you see using some caricature of themselves? Not many! If any!
I get it – most people do it because they look at themselves in the mirror or they look at their pictures and go, “Yuck!” Well I’m telling you that your yuck picture is ten times better for your business than some cartoon. You’re not at a state fair – or six flags – you’re online running a business and a cartoon has no place in that.
Now if for some reason you REALllllllllyy see your business being represented by some animated image, then okay – I guess go for it. But in 99.9999999% of the cases, no – you’re doing it because you dislike the way you look and you need to stop it.
So if you’re ugly, let’s fix that. Bad teeth? I have a front tooth that sticks out and a crooked bottom one. I hear ya on this. So smile with your mouth closed. Snap the pic, get on with it.
A few too many chins? Yeah I got it. What you do is take the picture from above so that your first chin is the only one that shows. That’s what mine is at the top of my blog. I’m vain too.
Bad hair and makeup? Okay – so you save up a teeny bit here and there and make an appointment one day for a style ONLY (cheaper) for your hair and get your makeup applied ONLY (cheaper than lessons) – or you can even get a free makeover at the mall at any makeup counter. Then snap your pic.
Quit judging yourself on it. I’m telling you that I’d trust someone’s ugly ass picture 10 times more than I would a cartoon. And those cartoon images are not pretty, people! Caricatures aren’t meant to be. So they’re not representing you well. YOU would do a much better job.
Might have angered some of you but don’t take it personally – you obviously can have your own opinion and you might think cartoons are the best thing since sliced bread. If so, go for it! But on my blog, I’m going to tell you what I think is good advice and it’s not to be mean – it’s because I DO want you to succeed.
2.) Organizing a broad topic on your site.
Some blogs have tons of clutter at the top. When someone lands on your site, you want them to see the header and tagline, the opt in box on the right, and content they can dig into. Not fifteen to twenty pages they have to click on to see where it is they want to go.
At the top of your blog, you want about 5 pages total – now you can have SUB pages and I’ve done a tutorial on that. But for MAIN pages, you need to be organized. For example, for an Internet Marketing blog, you might have pages for:
- Products You Sell
- Reviews You’ve Done
- Recommended Tools
- Contact Form…etc.
Don’t confused categories on your blog with pages. The categories can be on your sidebar. If you want pages, let’s talk about a fitness site. You don’t want pages at the top for treadmills, food scales, and workout clothes. Instead, have ONE main page for “equipment” and then sub-pages for the others.
Sit down with a pen and paper and try to organize things. Like if you looked at a list of treadmills, food scales and workout clothes, you could then group that into equipment – sometimes you have to see them all laid out in print to best organize it. Just don’t leave it cluttered and confusing for people who land there.
3.) Taglining your blog.
A tagline is a motto for your site. It tells people what your site is all about – especially helpful with domains that have your name in them or which are vague.
I like Lynn Terry’s tagline: Internet Marketing Ideas, Tips and Reviews to Help You Succeed in Your Online Business
And Debi J’s tagline: Learning to Create an Online Business One (Mistake) Step at a Time (shows that she’ll be transparent with her successes and failures).
Look at your tagline. Hell even mine needs a tweak! Business and Life – what kind of business? Could be a meat packing company for all you know when you land here. Yes, I’m always tweaking. Remember the “five parts of me?” LOL! What was I thinking? What kind of parts are we talking about here? Could be anything!
So go to your home page and JUST read that motto (tagline). Ask yourself, “Would people know what my site is about if that’s all they read?” If not, you’re doing your tagline wrong. Me included.