Archive for the ‘Social Marketing’ Category

There’s a new marketing eBook that I feel is essential for any marketer riding the wave of social networking and web 2.0 ideology. Now before you balk because “MySpace doesn’t allow marketing,” know this: with a captive audience of 125+ million, you can be sure there are those who are cracking the code to find a way in front of these prospective customers.

That’s exactly what this guy did with his MySpace Marketing 101 eBook. It’s 94 pages of prime PDF that is written just the way I like it – a soup to nuts approach with no stone unturned.
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A lot is being said about socialization right now. We all know how important traffic is to our sites, and targeted traffic is where the conversions come in to play. So what I want to determine is how possible it is to outsource your socialization on a wide scale to cast your net out for maximum potential.

Here’s where a primary problem comes in. If you’re a busy, successful ‘net marketer, then chances are you don’t have time to operate a dozen blogs, two dozens Squidoo lenses, five or more MySpace pages, HubPages, and Gather.com pages.
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Have you heard of web 2.0 yet? Some of you may feel like it’s just someone’s idea of a catchy buzzword, but I’ve been on a mission to decipher just what web 2.0 is all about – and the concept does have validity to it.

It’s been happening for awhile now, this evolution of the online community, but while some marketers easily change with the tides, others stubbornly refuse to see the benefit of allowing the metamorphosis to take place.
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