Hi everyone! I’m a little sad today with some things that I saw. Whenever I see something that excites me as a marketing leader, I can’t WAIT to share it with you.
But it’s different from people who looks at something like a wolf looks at a chicken and drools over how much money can be made with it.
Don’t get me wrong – I like money, too.
But let’s take Pinterest as an example. I have been using it, sharing ME – my real interests, my true likes and preferences – my REAL wish lists.
So I realized that my friends who didn’t know about this could also build their brands there. In fact, some of the flagship members have blog posts and host courses once in awhile about branding your business on Pinterest. I created a nice little $1 course on Pinterest for people – a combination of PDF and video.
But then a different kind of marketer starts hearing about it. The wolf kind. They truly don’t care about keeping the community clean. For them, it’s all about money. How much can they make selling you the information, and how much can they make abusing the system before too many marketers get onboard and mess up the place.
I have been searching around to see what else was out there – something aside my own Pinterest course. I found many things being talked about in regards to this site but nothing ethical – well, it was the minority.
What are other marketers teaching?
- To use bots to follow as many people as possible. (Gross!)
- To use Fiverr to pay for people to repin your stuff to their boards. (How phony!)
- To hire a VA to sit on Amazon and post your affiliate links all day, every day. (So nothing REAL about you, eh?)
- To STEAL other people’s pins and manipulate it with your own link. (Bad ethics!)
- To make a bunch of fake accounts on Pinterest using local business names so you can rank high in the SERPs and then charge them to own the account. (FYI this is against the TOS!)
UGH. Double UGH!
ALL you’re doing is ensuring it has a short shelf life!
It’s not what I teach in my course. I teach sharing of yourself – your REAL preferences on books you’ve read or hope to read, clothing you think is fashionable, sayings you feel are cute!
You can STILL build a brand like that – you can STILL share some of your things and benefit from it, but as Pinterest themselves say, “try not to use Pinterest purely as a form of self-promotion.”
Oh well. Prepare for a big, fat smackdown on the site because there’s no way they’ll tolerate a flood of spammers. Sigh. It’s a shame so many marketers feel the need to promote this type of garbage.
And here I was looking for more GOOD resources on it. What a waste.