Choosing Your Ethical Leaders

Hi everyone! I’m a little sad today with some things that I saw. Whenever I see something that excites me as a marketing leader, I can’t WAIT to share it with you.

But it’s different from people who looks at something like a wolf looks at a chicken and drools over how much money can be made with it.

Don’t get me wrong – I like money, too.

But let’s take Pinterest as an example. I have been using it, sharing ME – my real interests, my true likes and preferences – my REAL wish lists.

So I realized that my friends who didn’t know about this could also build their brands there. In fact, some of the flagship members have blog posts and host courses once in awhile about branding your business on Pinterest. I created a nice little $1 course on Pinterest for people – a combination of PDF and video.

But then a different kind of marketer starts hearing about it. The wolf kind. They truly don’t care about keeping the community clean. For them, it’s all about money. How much can they make selling you the information, and how much can they make abusing the system before too many marketers get onboard and mess up the place.

I have been searching around to see what else was out there – something aside my own Pinterest course. I found many things being talked about in regards to this site but nothing ethical – well, it was the minority.

What are other marketers teaching?

  • To use bots to follow as many people as possible. (Gross!)
  • To use Fiverr to pay for people to repin your stuff to their boards. (How phony!)
  • To hire a VA to sit on Amazon and post your affiliate links all day, every day. (So nothing REAL about you, eh?)
  • To STEAL other people’s pins and manipulate it with your own link. (Bad ethics!)
  • To make a bunch of fake accounts on Pinterest using local business names so you can rank high in the SERPs and then charge them to own the account. ย (FYI this is against the TOS!)

UGH. Double UGH!

I don’t understand WHY they feel that kind of stuff is necessary? It’s just NOT, period! It’s not necessary to “Game” the system, people!

ALL you’re doing is ensuring it has a short shelf life!

It’s not what I teach in my course. I teach sharing of yourself – your REAL preferences on books you’ve read or hope to read, clothing you think is fashionable, sayings you feel are cute!

You can STILL build a brand like that – you can STILL share some of your things and benefit from it, but as Pinterest themselves say, “try not to use Pinterest purely as a form of self-promotion.”

Oh well. Prepare for a big, fat smackdown on the site because there’s no way they’ll tolerate a flood of spammers. Sigh. It’s a shame so many marketers feel the need to promote this type of garbage.

And here I was looking for more GOOD resources on it. What a waste.


41 Responses to “Choosing Your Ethical Leaders”

  • Jean Morgan says:

    I got your branding offer and have joined Pinterest. I think I need to watch the videos again but right now I am loving it and have not posted a single link to a product I sell.
    I’m just repinning stuff I like, following new people and learning stuff.
    I had never heard of this site until last week but I am getting addicted to it. When my new tablet arrives this afternoon I can see myself curled up in a chair just looking at pinterest. I already sent my sis and invite as she loves gardening and cooking stuff and I am sending to my friend Jane Dayus Hinch (old schoolfriend) as she is a wedding guru/goddess with her own TV show in Canada.
    Thanks for showing me the right way with this Tiff Luv Ya For It. You get it right!

  • Britt Malka says:

    Methods like that was what ruined Twitter ๐Ÿ™ For a while, Twitter was only a bunch of spam bots following other spam bots, and nobody read anything.

    Now I only follow a few people, and I get real context, and I very rarely follow somebody who hadn’t interacted with me in some way.

    I asked for an invite to Pinterest yesterday, so I hope I’ll receive one soon ๐Ÿ™‚ It looks like a great place, and let’s keep it that way!

    • Tiffany says:

      Me too Britt. i had to unfollow about 6,000 people. Get down to my roots. I just sent you an invite but I thought I did yesterday. Oh well lol sent it again ๐Ÿ™‚

  • Alice Coaxum says:

    Hi Tiffany

    Wow that’s unbelievable, but then again not when money is all that’s thought about. I’ve been hearing about the site, maybe I’ll join soon.

  • Carol Amato says:

    I agree wholeheartedly! I just watched your Pinterest videos yesterday and started to do a little something with my account.

    I have built my entire reputation and business on ethics and am sickened by what I am hearing and seeing firsthand.

    I’ve been told that I am leaving a lot of money on the table because I only promote what I personally check out, etc., etc…

    I don’t want “dirty” money, and it’s not all about making money anyway.

    My first priority is a clean conscience and to help people, trying my best to treat others as I wish to be treated.

    Those money-grubbing low lifes ruin a lot of things for folks trying to learn how to make money online, and for the honest marketers who really care.

    Sad indeed!

    • Tiffany says:

      Me too Carol ๐Ÿ™ I’ll gladly leave money on the table if I get to feel GOOD about what I do! Why does that not matter to so many people? I don’t get it!

  • Shan says:

    Hi Tiffany

    I’m so frustrated by the level of dishonesty and ‘dirty’ practices I see in IM. It makes me really angry and more determined to bring ethics into it.

    I don’t care if I’m leaving money on the table. I want my customers to trust me and to know that I don’t do anything dirty.

    Thank you for having the guts to speak out.

  • Sharyn says:

    Hi Tiff,

    That’s so sad. I love Pinterest, and it’s such an active community. I don’t use it a lot, mainly because I would spend hours that I don’t have. I still have to figure out how to be more efficient with social media in general.

    I just did my first free wso on the Warrior Forum for some coaching plr and it astounded me how many business-in-a-box and get rich overnight products there were. It made me worry that my own offer would just be ignored. I am getting some subscribers and testimonials, but nothing anywhere near those people. Do you still feel that’s a good place to promote yourself if you’re determined to be an ethical marketer?


    P.S. I am following your PLR ATM book as well as working with Peggy Baron, so I know you’ve been a big proponent of the WF in the past.

  • Lesley says:

    I just bought your wso as I’d never heard of pinterest before you’d mentioned it. I’m just waiting for my request to be confirmed but I think you’ve got me hooked already!

    It looks like a really great place to get ideas for almost anything and love that it’s all saved up for you on your own boards. Can’t wait to get started but might leave it until night time after I’ve done some work or I’ll never get anything done!

    Thanks for providing valuable and ethical information – as usual. I’m fed up of receiving links to spammy “boys club” wso offers that newbies fall for time and time again without knowing any better. Don’t know how many lists I’ve unsubscribed from lately.

    Keep up the good work!


  • I went and tried to sign in and I guess I don’t have an account there….or don’t remember what email I used. I have requested an invite to the site. I love the items that I find there and tend to spend a lot of time there. It is terrible that people are trying to ruin it.

  • Suze P says:

    Hi Tiff!
    I love Pinterest and spend way too much time there LOL When I started seeing it mentioned by marketers as a potential marketing tool, and a way to get traffic to their sites, I knew it wouldn’t be long before this kind of stuff started being done. If there is anything new that has any kind of potential where money can be made, you can bet it won’t be long before the sleazebags descend and ruin it with bots, spam, and garbage..like they do with Twitter. It really pisses me off. They even mentioned it on a Squidoo HQ email not too long ago, recommending pinning your lenses and sites and stuff.I don’t see anything wrong with doing that, as long as you do it in a non-spammy way, I pinned a few of mine..but there’s a difference between a little self-promotion and being a sleazebag. Fake accounts and bots? really? uggggh..makes me want to slap someone!

    • Tiffany says:

      Yeah Suze I love your pins! I agree – see, I build Squidoo lenses about stuff I like, too – the Pedegg, toys my kids like, etc. So when I pin them, I feel good about that! I’m TRULY sharing ME. Let’s both go slap someone. LOL!

  • Marvin says:

    Ethics is not a matter of choice – it is simply the only way to do business. Those who do not understand this are doing a disservice to themselves and the entire industry.

    Crooked politicians and used car salespeople, among others, have left a legacy of distrust that stains the fabric from which society is sewn.

    mistrust is the kind of legacy that can and does undermine the very foundation of order and justice that allow us to do business on-line day to day.

    Without ethics, the whole of internet commerce comes to a grinding halt. Be proud to stand up for what’s right.

  • Pat Busch says:

    Hi Tiff,

    So excited about Pinterest! I requested my invite yesterday. My mind is so full of ideas.
    Thanks for creating this course – wonderful job.

    Very sad that people out there want to ruin something great for a quick gain.
    The good news? It makes people like you shine even brighter ๐Ÿ™‚

    Thanks for being an inspiration.

  • Patty says:

    Hey Tiff,

    love to hear you vent, haha! Especially when it’s about ethics ๐Ÿ™‚ I think one of the things I have identified is that women are less likely (cough except for Naomi Dunford of course) to use what I call “testosterone marketing” and get off your face and shout you what you do and put attitude like you are cr*p if you question THEIR cr*ppy ideas and ethics.

    I’m happy that I’m following a lot more of people like you and even if they are not as good in your ethics as you are, then I can stick to the good stuff that they do and decide consciously not to follow through their bull.

    You totally rock my ethic world Tiff and constantly remind me to stick to my value and that’s just priceless! Definitely getting YOUR Pinterest product because I know it’ll be quality and amazing advice (compared to others who just want to ruin this beautiful website.)

    Thanks for being a conscious door holder!

    – Patty

  • Patty says:


    Hey Tiff,

    love to hear you vent, haha! Especially when itโ€™s about ethics I think one of the things I have identified is that women are less likely (cough except for Naomi Dunford of course) to use what I call โ€œtestosterone marketingโ€ and get in your face and shout you what you MUST do and put attitude like you are cr*p if you question THEIR cr*ppy ideas and ethics.

    Iโ€™m happy that Iโ€™m following a lot more of people like you and even if they are not as good in terms of ethics as you are, then I can stick to the good stuff that they do and decide consciously not to follow their bull’.

    You totally rock my (ethics) world Tiff and constantly remind me to stick to my core values and thatโ€™s just priceless! Definitely getting YOUR Pinterest product because I know itโ€™ll be quality and amazing advice (compared to others who just want to ruin this beautiful website and make a buck in the transition.)

    Thanks for being a warrior for quality, integrity and ethics in the internet marketing world!

    – Patty

  • Sandra says:

    Funny. I was just reading a thread on wp goldmine where they were discussing this very thing.

    I have looked at the home page there but haven’t done anything with it. But then I barely use facebook either. Looks like by the time I get around to it, it will be razed. Too bad.

  • Sam says:

    Hi Tiffany:
    What a shame. I am really fed up with where the IM business is going. There are just too many scams and so-called magic buttons that will make you supposedly instant cash etc.The honest well respected IM like yourself are becoming scarce. Keep up the outstanding work you do with trying to educate your followers and also telling it like it is. You are the greatest and I’m sure most of your followers will agree. Let’s all give Tiffany a BIG SHOUT OUT, THANKS FOR ALL YOU DO.

  • John says:

    Hi Tiff

    Love the post and your response to the scumbags who are ruining not only this industry, but the lives of the people who’s money they take for crappy products and those who’s enjoyment they steal by polluting social websites.

    Never heard of Pinterest so just off to take a look at your offering……..

    OK I’m back. Got it, read it, love it, I’ll catch the videos and have a play with Pinterest later.

    Keep on pushing business ethics, they always win in the end.


  • I’m going to have to check out Pinterest for sure! I learned the hard way that people can’t be in business and just constantly talk about product, product, product. FIRST the relationships have to be built.

    This is why I’m putting everything else on hold and using your PLR ATM to be the inspiration of my latest business – which will be to write PLR. I’ve been a ghost writer for a while now and I think I could do a good job with PLR. But the reality is that I know I will have to GIVE a lot away in the beginning (Like your friend Nathan this morning).

    Building trust and value and friendships has to be the main motivation for the money to come. There is nothing wrong with wanting to make money per se, just the way we go about it that makes all the difference.

    You are a true inspiration Tiffany!

  • Hi Tiff,

    This is a fun site and very interesting. Thanks for the high-quality information.

    Integrity and trust is truly a good virtue, and no one can take that away without your permission.

    Thank you for your kindness,


  • Cynthia D. says:

    I don’t consider people who use tactics such as those marketers. They’re scammers plan and simple. You my dear, are THE prime example of what an honest, sincere, internet marketer is. In the end, you get more by being ethical. With scams you have to constantly come up with a new one, but with ethics, you last a life time.

    Keep being you Tiff. Keep being you!

  • jan says:

    Sadly it’s the way of the world – these are the sort of people who divert donations to the poor into their own pockets! You can only hope that Pinterest will be able to fight such scummy tactics. And I do believe very much in karma, what they do will come back to haunt them!

  • val says:

    Hi Tiff – I had to contact you because I found on Warrior Forum a free WSO report about PInterest. I started reading it only to stop on the first page when the author, who is male, said he uses a “Pen” name of a female, for his blog and thus hie PItnerest boards since the market is primarily female-dominated.

    This really ticked me off because that’s not a “pen” name in the true sense of the word. That’s just fraud! I’m tempted to review his WSO poorly but I’m not sure if I should do that or not.

    I looked at his “real” website and see that at the bottom he lists a handful of people that are worth following in the IM world and your name was there.

    What are your thoughts on this “pen” name? He even has a pic. on their of a real woman.

    I’m tempted to hit the report button on all his Boards on PInterest.


    • Tiffany says:

      I wouldn’t do it like that. Personally, it feels deceptive. Now to change to a pen name with my real gender might be different if I just wanted to separate my personal account, but pretending to be a woman when you’re a man doesn’t feel right. Who did this?

  • val says:

    sorry about the typos…i was so mad i was typing too fast!

  • val says:

    James Penn.

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