Hey everyone! Trying out a new vlog system today – paid for private, no embed sharing, not even on the site itself control. I want full control on my own blog. Not worrying about backlinks, etc. It’s all about getting the info out without commercials. Watch the video here OR if you’re a reader, scroll below and read! Let me know how the video worked for you compared to the Daily Motion ones! Should be no commercials.

Today’s Thursday – working on my branding challenge! It’s soooo wonderful here today – HIGH of 80! But let’s get right into it.

3 Cool People

Want to give a shout out to Jennifer Ledbetter (potpiegirl) and Peggy Baron both for being such cool people. That’s exactly why – this past couple of days I tried adding an affiliate option for my Halloween WSO and I screwed up!

Peggy figured out WHY I screwed up and helped me know how to correct it. And Jennifer, who had promoted and made quite a few conversions with NO credit, was extremely nice and joking about it! Peggy could have ignored me. Jennifer could have blogged about how crappy it was of me to screw up. Both took the high road and were total sweethearts about it.

SO THANK YOU!!

Luckily, I emailed all of the buyers before I fixed it to find out who they bought from and I think I heard back from almost everyone. I credited Jennifer and am still waiting to credit someone named Selena from PLR-Diva.com – but I can’t find a contact method and I don’t know who she is in my affiliate program, so if you’re reading this – email me!

Another cool person I want to give a shout out to is Bill Parlaman – a part of our community here. He raised out Angel Fund to $865 with a $100 donation. Now that’s not even why I want to say he’s a cool person – because every single $1 donation was such a wonderful, heartfelt thing to do – it’s not the amount.

But what was so sweet is, he got the idea on a day when I gave a shout out to someone else who had donated but he didn’t want his $100 donation to overshadow their giving nature. I just thought that was a very gentlemanly thing to do. It’s like holding a virtual door open and saying, “You first!” I just like considerate people, period. Money, clout, and everything else doesn’t matter. Kindness does.

PLR Happenings

A few things to talk about here.

1. I’m working on 2 packs – an article pack on top hot toys for this year, and an eBook on sustainable living (probably Saturday for this one).

2. Someone named Anthony Aires (?) had a webinar where he was chatting about PLR or something and several people emailed me saying that he or someone on the webinar said, “Tiffany Dow doesn’t do PLR anymore – her Mom does.” Not sure if he meant ghostwriting, or if he was just mistaken and meant to say PLR. Anyway, I do PLR – my Mom took over my ghostwriting client list.

3. Someone created a neat little Craigslist like site called Private Label Rights Junkie – he added some stuff but said to let all you PLR sellers know it’s a place you can list your PLR packs free.

Google Plus

It’s now open to everyone! So go, sign up, get an account, type in Tiffany Dow and find and circle me – I’ll circle you back UNLESS you:

a. Do nothing but promote. Come on, now! Be you, talk about stuff – your weather, what you ate, what you watched, what you think and feel. Be blunt, offend with your point of view – I don’t care – I’ll still follow you.

b. Use a picture of an ecover or something that’s not…you.  I give some leewya for the shy but an ecover, really? No. If I can do ugly on G+, then so can you.

The Branding Challenge!

Oohhhhh. I was too lazy to get my book out of the car so I grabbed Accidental Branding. Love the lightening in a glass jar image. This is the book that my mentor, Craig once told me, “It’s you.” And it is!  This is a book about people who accidentally created major brands but NOT using tradiional marketing and ad campaigns – like Baby Einstein, Burt’s Bees, J Peterman, etc.

Here are some things I love that I’ve read so far:

* Their values remained consistent. They founded it because they were trying to solve their own problem. (Me too! I didn’t know how to launch my own eBook – Craig taught me, I’m a writer, so I now teach others).

* Sweat the small stuff. Now I’m not anal about typos, etc but as far as the product’s value, I always use a guinea pig because it means no small step will be overlooked. Why do I do that? Because I care – I wanted to be DIFFERENT from the marketers who intentionally left out steps.

* Don’t just compete with other brands on price. Soooo pathetic. “I’m gonna get a ghostwriter to create a knock off of a product and then sell it for $10 less.” Zzzzzzzz. That’s not creating a BRAND!

* Pick a fight. Yes! Don’t just be ONE of the ompetitors in a niche – do you have it in you to say “I’m BETTER!? because if not, if you’r ejust creating another “me too” product, you won’t be a hit. Be willing to say you’re right, they’re wrong – you’re better. This litmus tests says whether you have it in you to create a great brand – it shows your level of passion.

* Be unnaturally persistent. Success means you WILL start out slowly and you WILL have significant questioning and self examination along the way.

* Be faithful and build loyalty. We see it all the time – a marketer comes out with a good product, then bends his list subscribers over a barrel to violate them with spam offer after spam offer.  Listen to them.

* Do NOT let coattail riders come along for the ride when you succeed. Because they will come out of the woodwork. I turned down tons of JV offers that could have netted me big money but the offers were NOT the quality I admire, so I would have been a flash in the pan or had a lot of people who had proof that I wasn’t ethical based on those decisions.

* You’ll know you succeeded when you have a raving fan base – don’t try to appeal to everyone, just a few people. So true!

* Dont worry about being small time. The big time companies/marketers with huge budgets? They can’t AFFORD to have anything fail! Imagine running a campaign worth $100,000 or $1 million and it FLOPS!? How stressful! I heard many marketers on the phone with me, up for 18-20 hours straight (no time w/their family), freaking out because of their launches. All for money? No enjoyment? No thanks!

That’s all I’ve read so far – 1 chapter. LOL! Alright I’m off to continue working on stuff.

Let me know how the video worked for you compared to the Daily Motion ones! Should be no commercials.

Tiff

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