Hi everyone! I’m so grateful to you all for leaving comments yesterday that told me what your fears and needs are for the upcoming 90-day product creation challenge. In the days and weeks leading up to it, hopefully I can help you with some of it.
Today’s lesson is for those who felt they’d have no credibility in the marketplace or that people would see them as a fraud if and when they release a product out into the marketplace.
Here’s today’s vlog and some text below:
So here’s what I talked about in the vlog:
4 things your audience wants in order to find you credible
1. They want honesty. That’s why sales copy in the form of text AND video is so important to me. Text can’t convey a person’s personality – and we can tell a lot about whether we’re dealing with a phony by seeing them talk.
Text is for convenience.
You wouldn’t believe how many people thank me for the video just because it helped them feel at ease with me on PLR ATM or Ghostwriting Cash. But you can see even there I’m slightly awkward and uncomfortable – that’s because I hadn’t been vlogging much at that point. My 30 Day Vlog Plan video sales copy will be so relaxed and at ease. I look forward to that!
Your sales copy should accurately depict what your product will and won’t do. Don’t use phrases like “turnkey” or “push button” if there’s hard work involved. Don’t say “overnight” if that really means up to a year.
For me, you have to prove yourself. Everyone’s a fraud – until they’re not. And that’s okay!
2. They want you to be thorough. How many ties do you buy a product and the product creator has left things out? Now sometimes it’s an honest mistake – you forget what a newbie doesn’t know.
When you go into product creation, don’t leave out information on purpose so you can sell it later.
3. They want competence. Are you planning on going into this with every intention of sharing good information? If so, then you’re not a fraud. Are you going to share something that you feel and know works – if not for everyone, then at least for some?
But what if I knew of a simple diet trick that helps some people lose 20 pounds. It’s a healthy trick. It’s easy. Would you think I’m a fraud if my sales copy said, “I discovered a diet trick that helped me lose 5 pounds – but others have lost 20 pounds with it so I wanted to share it so you can see if it works for you!”
It’s all about honesty in your sales copy. If you’re capable of gathering or uncovering good information that can help people, then go for it! They just want it to work for them, period.
4. They want good customer service. Shady people don’t answer questions or offer help after someone buys. They don’t try to remedy things – and they avoid giving refunds.
Credible people who believe in their products do all that – and more. They go above and beyond in helping their customers succeed with their products because they truly believe in them!
Build credibility leading up to your product launch.
This is why I batter you guys so much to start blogging and vlogging and social networking on sites like Facebook, Twitter and Google Plus. Because your credibility isn’t what’s going to convert into sales on your sales page. It’s the credibility you’ve built outside of that copy that helps you convert.
Building a loyal audience on those sites and your blog is like pouring a foundation for credibility. Whenever I land on someone’s sales page and I think I might want to buy the product, I go Googling. I want to know what they say on those other places – what kind of person they are.
Now you may have different criteria than I do for shopping. I had someone say she regrets buying from me because I Tweeted a link about Piers Morgan having armed security guards and I felt if he doesn’t like our laws, he should go home. That might offend you. You might have politics as your #1 buying criteria.
For ME, I don’t go by politics or personal beliefs. You can be the biggest gun control advocate and Obama supporter in the world and it won’t affect my buying decision. What I personally go by is the kind of person you are. I want to know how your ethics are – how you speak about your family, if at all.
I LOVE that John Chow continually talks about Sally (his precious daughter) and his wife making him a success. Why? Because he’s kind of hyped up to say the least – and this grounds him and makes me understand why he’s over the top. He’s being a good provider for his loved ones. He’s found his audience and he caters to them.
I DISlike people I find to be phony. I’ve gotten offers to do TV infomercials about WAH success and I turned it down because I felt like the people associated with it were not genuine. The WORDS they said were perfect, but their ACTIONS were not.
You will NEVER see me being inconsistent in what I believe. That’s one thing people who disagree with me compliment me about – that they may not agree with me, but they’re happy to know where I stand. They know I’m being honest. Now my viewpoints might evolve over time – as I educate myself, have experiences, etc. But I’m always truthful about what I think.
So consistency is key in building credibility beforehand. If you preach ethics on your blog, but I get on your list and you’re constantly promoting shady characters and using pre-made affiliate promos trying to pass them off as you in the email, I’m not going to trust you.
Another thing you want to do leading up to the launch is provide care and concern to your audience. Offer free, helpful advice on your blog. I have people sometimes comment or email me saying, “I would have PAID for the information you just shared!”
That makes me feel good. It means I’m offering value.
People want to know you’re responsive. No help desk crap or unanswered emails. They want you addressing their needs – even BEFORE they’re a paying customer. You don’t walk into a store and ONLY get help AFTER you’ve checked out at the register do you? No – you have salespeople helping you find sizes, colors, merchandise in general. They answer questions beforehand, show you how to use things, etc.
So I hope this helps you – even if you’re not concerned about credibility, maybe spend a few minutes analyzing your own credibility and seeing if you stack up okay.