How to Take Any Decent Product and Pitch It to a Target Audience Using a Review Formula That Tempts Consumers Into Buying!
August 18th, 2009 | 
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A Step-By-Step Guide Void of Fluff That Helps You Get Started as an Online Marketer Using a Domain, Host, Shopping Cart and Blog and Making Money as an Affiliate or By Selling Your Own Info Products!
Dead on again, Tiffany.
For me, there’s two ways to look at fake scarcity tactics.
One: If it’s a lie, it’s wrong. I don’t do it because it’s wrong and I don’t want to use deception as a building block of my business. This is a right or wrong issue, many people won’t do it because it is wrong, many others will do it even though they know it is wrong.
Two: I would like the relationships I have with by customers and business partners to be built on trust. When someone lies about one thing in their offer, who knows what else they are lying about? This could pay off for them in the short run, but over the long haul their business will suffer as they gain a reputation for being deceitful.
So… people shouldn’t use deceptive marketing tactics because it is just plain wrong. We all know thought that many marketers won’t stop doing something purely because it is wrong. If someone doesn’t care about right and wrong, they should still not use those tactics because in the long run they are bad for business.
Hi Tiffany,
Thanks for the mention on your video and I’m glad that you liked the main thrust of my posts.
Just to clarify on the OTO thing.
Let me start off by saying that I’m all for having an appropriately placed upsell provided it’s of value to the customer.
So, offering say a complimentary product that’s around 30-50% of the price of the product they’ve just bought is fine – provided it is useful for the customer and is not just there to take advantage of their buying state.
In contrast for me, an OTO – One Time Offer -
is something different.
Most OTO’s that I’ve seen are not genuine one time offers like you rightly mentioned in your video.
Most other OTOs I’ve seen are at a much higher price than the intial product. E.g. Selling an ebook at $17 and then going for an OTO at $97 multimedia course right away.
What’s worse is ‘OTO Hell’ where people are placed through a series of upsells and downsells to tempt them before they get their original purchase.
I believe that it was Mike Filsaime who ‘invented’ or at least popularized the OTO concept and he’s an ex-car salesman.
Philosophically, I’m totally against commonly used OTO ’strategies’ but I’m all for a reasonably priced upsell that is of major benefit to the most important person of all – the customer.
I prefer to build my business and relationships carefully over time and don’t want my customers to rush into a purchase that isn’t of real benefit to them.
Instead, I focus my efforts on getting my new customer to use and benefit from the first product they buy from me so they’ll be happy and return again, and again…
I’m guessing that your concept of a ‘good OTO’ is more like an effective upsell.
Dedicated to your success,
Shaun
Thanks for stopping by Shaun. You’re right – the concept of a OTO in an ethical way and the way it’s MOSTLY used are 2 different things. Thanks for clarifying
OTO hell – LMAO at that one. Love that you coined that phrase. ha! My version of a OTO would not be an upsell to a ghigher priced product. It would be a special savings – like a thank you for buying today, and because you bought THIS, I’ll give you a special discount price on another of my products… I’m gonna go check out http://www.shaunoreilly.com now 
I like your style!
tiff
Tiffany
I was away for a few days; I caught up with all your video since your Ustream event.
Excited for your mom 30 day challenge and I am also thrilled to follow along.
Any nuggets of info that I can pick up to make my online biz better is welcome.
Procrastination has been a big reason that I am not where I want to be, so 30 day challenge is what I need.
By the way, I fell off the wagon regarding food and exercise…but planning to get back to it in the next 24h.
can’t beleive your 30 days are almost over.
Cheers
Brigitte
Hi Tiffany,
I was cleaning/unsubscribing to newsletters today. One I undsubscibed to has an offer that was good for three days only….that was about a month ago. I clicked on the link and LOW AND BEHOLD the offer was still there.
The book, “Influence” talks about scarcity as a tactic to get get compliance with a desired outcome. You should read the book. You will see many IM marketing tactics in the book.
Are one time offers even accurate even if a script truly limits the offer? What if I clear my cookies, does that negate the one time offer and allow me as many “one times” as I want? I don’t know I never have tried it as I never accept one time offers. If I can’t sleep on a decision, most are not worth making.
YUP! “Scarcity Tactics” are on there way out! (the fake ones that is). Ppl are getting too smart and somewhat even MAD about being “lied” to. That’s why other marketers that use this tactic such as Frank Kern actually follow through with their “Scarcity”, hmmm, still don’t like it though. But then again, in business, they say if the customer doesn’t “Buy Now”, it’s like 80% chance they wont be back.
I’m still learning how far is too far myself. Thanks for these Vids Tiffany!
Gary.
P.S. My wife is an R.N. She worked in Labor and delivery for 17 years. She says that when women Suddenly Look 10-12 yrs Younger, as You Are LOOKING!! It is a good sign that she is pregnant. You know, that “Glow” that women get? (From the growth hormones I guess).
How in the world have you dropped 10-12 or even 15 years off your age? Hey! I’m not saying this just to butter you up! (but you’re welcome anyway)