Hi everyone! A short time ago I asked you what topics you wanted me to do on the blog. One of the submissions was this:
I would love to hear your thoughts about the reality of residual / passive income. I seem to spend a great deal of time learning about things (Fiverr, Kindle etc) and putting them into practice, and then for whatever reason, the results suck and it is a toss up whether it is worth continuing. So often the advice is “do the work once and reap the rewards forever”, but in reality I don’t always see it.
This person is right. It’s not true to say, “Do the work once and reap the rewards forever.” I’ve even carelessly said it myself when talking about PLR, eBooks, etc. But I realize now that’s not quite accurate.
A better way to put it would be to say, “Master the work once and reap the rewards forever.” I will tell you what I see as the biggest problems for people’s success online:
1. They don’t fully follow instructions. They read and implement portions of a course, but don’t do all of the steps outlined in the course. I know this for a fact because people email me asking me how to do something that’s already in the courses I created.
2. They do the minimum and nothing more. I was taught how to get an eBook up. But putting it in my hosting account and up on a minisite and then in ClickBank isn’t where I stopped. You have to go BEYOND the courses you take and test ideas YOU have and tweak things on your own.
For example – I learned in Kindle Slingshot the basics about the existence of Listmania and So You’d Like to Guides on Amazon. If I just did what he said and left it, I’d have no results to speak of. But what I plan to do is use the basic information I gained and work with it like modeling clay until I have something successful from it.
3. Sometimes it’s not the product or business model, but something else causing it to fail. I could walk you through every step of launching an eBook minisite, and making X number of dollars per month with it – but there are a ton of factors that could determine its success, such as:
- the topic you chose
- whether or not you have a good personality to develop fans
- fate on having others share it in a viral buzz
- what all you do to get traffic to your site
Any little thing could cause a conversion to break down – like the color scheme on your website, the professionalism of your graphics, your call to action, etc. So it’s up to you to take what you did and tweak it until you’ve mastered it.
I have some Kindle books up and some Amazon affiliate sites up that aren’t performing well, but what am I doing? I am tweaking, testing, LEARNING from many, many resources – and making it grow into something viable.