Hi everyone! I swear I don’t know when this happened but at some point in my life, every single thing started being filtered through my “marketing mindset.”

When I say everything I mean EVERYthing.

For instance, I was watching Mad Men this week during my lunch (it’s a new guilty addiction and I’m just now on Season 2 so don’t spoil anything for me) and as I’m watching, I’m not just enjoying it. I’m analyzing it with my marketing mind.

When the ad reps meet to discuss the lipstick campaign, I sit there watching how Peggy gets into the mindset of women consumers. She bucks the advice of showing a rainbow of lipstick colors because women don’t just want to be one of many – they want to be THE one.  They want to “mark their man.”

So true…

And then when Don Draper was having guilt pangs about the company not being loyal to Mohawk Airlines, I was sitting there thinking, “You’re not loyal to your WIFE, but you’ll worry about client loyalty?”

Then it hit me … he caved in the end. It immediately made me reflect on how I analyze marketers when I look for trust issues. I DO look at their personal life to some degree. Some are so phony. I know one marketer who plays up his religion yet he’s screwed me out of a lot of commissions. Such a Godly thing to do. I’ll bet he cheats on his wife, too.

There are so many “do gooder” marketers who really DO have a line they cross when the money’s just right. They’ll compromise their ethics in a heartbeat if it’s a good enough opportunity for them. Same with Don Draper. He couldn’t pass up American Airlines in the end.

I do this all the time. In the store or newspaper or on TV – if I see some ad that’s blatant spammy nonsense, I eye roll. I instantly picture the marketing department with their “whiteboard rooms” (remember when every “cool kids club” marketer had to post a pic of their room with one whole wall as a whiteboard? lol) thinking of how they can rip off consumers with weight loss lies.

I guess it makes me a little more consumer savvy.

But it also has a detrimental effect, too. There really is bliss in ignorance in some cases. Just once I’d like to sit through an episode of Mad Men and not see some genius marketing move or compare their lack of ethics with someone I know in our marketing world.

Kind of draining. I just want mind-numbing TV once in awhile.

Oh well. I’ll chalk it up to being a hazard of the job.

Do y’all do this or am I being obsessive all by my lonesome?

Tiff

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