I’ve been using dot info domains for a little while now. I was scared off of them at first by marketers who swore Google didn’t like them (as if anyone knows what Google likes or dislikes, please.). I heard they didn’t get indexed. I then stumbled on a thread of marketers talking about how WELL their dot infos performed so I did some digging, realized people talk about stuff with major assumptions, and decided to try them myself.
They do just fine and dandy in Google. They get indexed fast, too. And here’s the cool thing. I sometimes get my opinions skewed with Internet stuff because I’m a marketer. So I wondered what an average person would think of when they saw a dot info domain.
Everyone always talks about how customers trust dot coms. Well I know one thing, a whole lotta selling goes on on the dot coms. So I went and asked random people I knew this question:
Question: “You know how there are dot com domains, dot net, dot gov, etc? Well when you see a dot info domain, what kind of site do you think that is – what are your initial thoughts about it?”
Answer given to me: “I would think it had information on it. Info means information, so it would kind of be like if I was searching for medical information and it took me to a Mayo clinic site where I got good information.”
I then followed up with these questions:
Question: “So would you trust it as an authority site or would you not be surprised if you landed on a sales letter?”
Answers give to me: “I wouldn’t expect to be sold to. I would think I’m getting expert information. I would be mad if I landed on a sales site because I would think a dot info was supposed to be good information.”
Question: “So what if the site had lots of good free information on it, but it also had ads or promoted certain information for sale?”
Answers given to me: “As long as I did find information on it that wasn’t for sale, I’d be okay with ads. But if it was nothing but ads or a sales letter, I’d be pissed.”
What does this teach us?
The normal person searching online doesn’t think like you and me. They have a bit of trust in the word “Information” as an authority figure. They’re skeptical and on the lookout for being bombarded right off the bat with sales speak. They want to be warmed up but have no problem with being recommended something.
I found this very powerful stuff.