So I finally finished up my One Week Marketing analysis and I’m ready to give you the final thumbs up or thumbs down review decision. Today I analyzed the One Week Marketing Action Plan – just a quick overview of what to do on each day. Again, I think it’s more than a week UNLESS you have 100% of your time to devote to this. There is a TON of writing involved, too – so if you’re seeking a make money fast deal, this isn’t it. Well, I take that back – I DID have money within the first week of finishing my tasks BUT it wasn’t a get RICH quick program for sure.
I bought OWM on February 6th. I started working it February 8th. My first sale was February 21st. But then again, I wasn’t able to work on it every single day, remember. My lenses were published February 11th. So it took 10 days to make the first sale. That first sale, as you’ll recall, refunded. But I made 3 other sales besides that one – one on Feb 24th, Feb 27, and Mar 2.
The Checklist wasn’t much different from the Action plan – just has some check marks besides it or blank spots to add notes. (But hey, it looks good on the sales copy to say you get an action plan and a checklist 🙂 Just sayin…)
The One Week Marketing Mind Maps were a waste of space to me. I’m not a mind map kind of girl, though – maybe you are? I don’t need someone to visually show me that my EZA and my blog posts link to my Squidoo lens which equals affiliate money. I already know that. Continue…
But here’s something interesting – I read the Squidoo 101 Free PDF file and PRESTO – BINGO – VOILA! Here is where Jennifer excels at giving step-by-step tutorials on how to get a Squidoo lens up and running. In my opinion, if you’re NEW to Squidoo, read this FIRST. She has literal steps, screen shots, etc.
In actuality, for the OWM course, Jennifer really ought to merge this PDF file with the first guide she instructs you to read, because the 1st guide has all the niche marketing, choose a product insight in it while the Squidoo file has all the step by step info, so you can’t really do EITHER until you read BOTH files, I guess. Kind of a pain when you want to read and DO as you read, like I like to do.
So maybe do this – read the 1st guide first BUT when it comes time to build the lens, open up this Squidoo 101 guide and toggle back and forth, implementing the steps as you go. The last 5 pages of the Squidoo guide are just a promo to sell OWM, so you can skip that.
The OWM Expansion Guide starts off as an upgrade promo to a OWM coaching center ($97!) and the Wealthy Affiliate program. Now I have a problem with the promotion of the coaching center. Jennifer’s own testimonial on the site says, “The One Week Marketing Action Plan is perfect for those that feel lost and without direction – but even still, there are still questions and small learning curves that must be tackled.” Well if you’d given step-by-step instruction in ONE WEEK MARKETING, there’d be no need for someone else’s “bite-sized chunk” coaching program to teach them the SAME stuff, would there? And I’m sure the link is an affiliate link – nothing wrong with that except it’s like me endorsing some coaches to teach Building an eBook Empire to MY own customers because I didn’t do a good enough job of it myself. Ridiculous! This reeks of pure greed IMO. And that doesn’t sound like what I’ve heard about her personally, so it doesn’t fit.
Anyway, the companion guide is worth reading – has more selling opportunities for various things for her (tools and programs), which are fine with me – it’s how make money 🙂 But the one above irked me big time, especially after you all saw how my own experience unraveled with confusion implementing the system.
I did like one of the links I got from her and I’ll try it out on a later post.
Oh geez the keyword guide itself is 72 pages. Condense and add it all into one guide. Maybe a couple of bonuses. I’m not a fan of getting a crapload of bonus materials that should have been included in the main guide. And let me say that there are a lot of places throughout the whole course in various PDF files that link out to her blog posts – MORE reading. That said, the keyword file IS valuable if you don’t know much about keyword research or utilization. Tell you what – when you get to the keyword part in the main guide, stop and read this so you’ll understand.
Okay here’s something I did after reading her Keyword guide – I signed up for something very pricey and canceled something else. I canceled my SpyFu account and decided to test drive SENuke – the Pro version. I still have SpyFu till around March 25th but it’s always fun to try new stuff and I can go back if I want to. Why did I buy it? It’s $127 a MONTH – for the Pro version – ouch!
Because it does a ton of research into letting you know which keyword phrases you CAN dominate in. The only thing I don’t like is that I can’t do a PayPal subscription payment – I had to link a debit card or do an echeck. It does a ton of other stuff she describes in OWM and it sold me. Now this sucks – I accidentally registered with a closed bank account so I canceled and redid it and they stop me from downloading, saying they show 2 accounts linked to my PayPal. Grrr. Helpdesk takes 24-48 hours so I’ll wait to get my hands on it. This has a free 7 day trial, so we might as well all take advantage of it.
The Plan B OWM bonus guide has some great step by steps with screen shots again – loved it for newbies. Again, when reading the first guide, open this up when you get to the part about making a Blogger blog. This is the step by step that should have been in the first guide. ClipMarks info is step by step/screen shotted in here too for that and several other sites she has us use in our OWM marketing campaigns. Man if this had been in guide 1, I would never have complained – I would have said get it NOW.
Here’s something else I loved about this Plan B guide – she takes you into a system she uses that I did NOT know – to promote tangibles on Squidoo. Loved it. Will copy it.
Okay so here’s the deal…I would pay $77 or whatever for the upgrade bonus. The guide itself is lacking. The upgrade bonus is what I DID love. So that kinda bugs me. I feel the basic program ought to have this meaty info in it. The bonuses are what I DID love more than anything.
Last up is the 1,000 Visitors report by Andrew Hanson. I’m reading it and doing it – I love Andrew Hanson’s stuff so this is a keeper. Someone in the comments said this is a freebie online – so I found it. Download it here.
So my final verdict? This product DID have lots of great nuggets. I DID learn a lot from it. That said, it’s poorly organized. I highly suggest that if you DO buy One Week Marketing, you read it all first and take notes of what’s in each bonus file (something like: Blogger steps in XYZ PDF file on page ##) so that when you go through the main guide, you can open up whatever step by step tutorial you need to refer to.
The bonus items are far more valuable than the main course itself, but without the main course, you wouldn’t understand why this all works well together. If it were reversed and you could buy the bonuses for a lesser fee, I’d say skip the main course, but you can’t. I would NOT buy this package without the upgrade, period. It’s not worth it. You’ll be lost.
Is it okay for newbies? This whole time I’ve said NO – that was because without the bonus items, you wouldn’t know what the heck you were doing. Is the $70+ pricetag newbie-friendly? No. But does the course WORK? Yes.
I’d like to say this to Jenifer if she happens to read this:
“I apologize for ripping the product apart and analyzing it right out in the open but I wanted to know WHY so many of my customers were buying it and then giving up and emailing me about it. I can tell you that it’s because you have them read the main guide 1st – and they’re LOST because the step-by-step isn’t until they get the bonus items IF they even upgrade at all. If they do, then they still need to go through the entire course before it’s doable for them.
Overall, I want to thank you for teaching me some new tricks of the trade. I DID learn quite a bit from you. I was frustrated at times and almost gave up myself once. But maybe I was just having a bad day. I think if you reorganized this course a bit, that other course you recommended by the other 2 ladies would not be necessary and you need to realize that doesn’t reflect well on your product that it IS even necessary – and at such a high price point to boot.
I would also like to add that I am repeatedly told by my customers what a sweetheart you are. They love your whole sweet disposition and even those who gave up have never said anything unkind about you as a person. I can honestly feel comfortable recommending One Week Marketing to people, but I will also be honest in pointing out its faults – which is really just an organizational issue. The content is good. You’re great at explaining stuff when you get into detail.”
That’s it for my OWM case study guys! No more sales yet of the Bearded Dragon deal but I’m going to continue churning out content and working Hanson’s 1,000 visitors PDF file so I will update you on it as I go. Let me know your thoughts below!