Hi everyone! I am in the middle of writing my Confidence with WSOs report for my Confidence Class course and I wanted to share a little tip.
Whenever you promote something – like a PLR pack (of your own or as an affiliate), share some tips or insight for buyers in your promotional sales copy.
If you go look at my Tao of Badass WSO, you’ll notice that I didn’t JUST list what they GET.
I went beyond that. I told them that it’s the #1 ClickBank product. I told them what the payout was for promoting that product. I shared about the big 3 niches. I shared some insight I knew about niches the gurus are in. I shared a couple of ideas on how to use it – membership site, emails, etc.
Here’s a screen shot of how many packs I’ve sold. (I pasted it in Paint so I could squish it together since it’s so long):
102 packs at $8 a piece. I’ve made over $800 with that pack. ($40 for the listing).
Now let’s look at another PLR pack I sold as a WSO for just $10 a piece – on Kettlebells. On this one, I started off triggering the idea of Spring Break and washboard abs. I tell them how I’ve researched and seen the ab images on Pinterest. Later down the WSO, I talk about the 4 types of people they should be targeting!
Fat people, busy people, people suffering from back pain, and athletes. I wanted everyone who isn’t in the “ab niche” to consider this pack. It’d be perfect for busy Moms and Dads, the back pain niche is huge, etc. How’d I do on this one?
So it was $10 and I sold 114 packs. That’s $1,140. (Take $40 off for the WSO listing of course).
But forget about PLR. This goes with anything. I like to help people understand whatever product I’m promoting with real life examples. Try picking things outside your own niche sometimes, too.
Sometimes people just can’t connect the dots and when you begin promoting or creating something, your initial research is going to provide ample information for you to share. It’s an added benefit to the customer.
If you’re sitting there wanting to promote a digital affiliate course, don’t just email and say, “this is the latest, greatest thing…” give examples of how it can implemented.
I saw people promoting that video software lately – instead of just promoting it, give examples of how it can be used in a variety of niches like this:
“You might think only those in the Internet Marketing niche are using fancy video blogging software, but that’s not true! You need a polished and professional video appearance whether you’re in a pet niche, self help, health or even toys! Let’s take toys as an example. Parents are now turning to review sites to see if they should spend money on a toy before they buy it. Your toy video review should never be a grainy, badly lit video of a kid playing with the toy. It needs to have an introduction, special effects, and a way to liven up the experience for the consumer.”
I might talk about how the Amazon site includes videos within the images section for toys – and consumers are also invited to post video reviews, and they’re always boosted to the top of the “most helpful” list.
That kind of tip makes people go, “Hey she’s right. I didn’t think about that!” And maybe you sway them from sticking in their text-based comfort zone, to immersing themselves into video.
So remember – when promoting, ask yourself if there’s a way you ca provide added benefits – not just as a bonus, but by providing advice and insight or tips.