Hi everyone! Well the Home And Garden PLR limited membership site is off with a bang and I’m so excited that I want to do something FREE and beneficial for all my readers that will help you whether you’re in the home and garden niche or not. And with each lesson, there will be a little PLR perk for ya 🙂
Just take the lessons I share here and apply them to you niche. But I’m going to be using the home and garden niche as my example because there were some members who signed up with no experience in the niche or with PLR and who wanted some extra hand holding on how to make the most of their investment.
So what we’re going to do is cover everything I know – as if you haven’t even HEARD of this niche or have zero clue what to do with it. I’ll walk you through it one step at a time and as you ask questions, I’ll answer them.
So part 1 I’d like to look at the question of “Why should I be in this niche?” A few new members of our PLR store joined without even knowing – I love that they had so much trust in me, so I want to do right by them by helping them learn.
One reason why we chose to do a PLR store on this broad niche is because we (Mom and I) both have multiple sites in it. Now those sites were built when I was learning about niche marketing. I was taught to narrow it down for best conversions, etc.
And it does work well to have a narrow site – I’ll agree with that. I like to use my unique toilet seats site as a good example. I sell toilet seats every day of the year. Love it. And it’s a converting site, too. The great thing about this niche is that the visitors are looking to buy!
Nobody’s out there looking to educate themselves about toilet seats, are they? Well maybe a few “unique” individuals (lol) but for the most part, when someone types in a home item like “unique toilet seat, they’re looking to fork over some digits in order to have it shipped to them.
So first of all, it’s a buyer’s niche. Not a tire kicker niche. Not a freebie seeker niche, either. They know that nobody’s going to send them a toilet seat for free, right? Unlike some niches where they are seeking information only and many times expect it to be at zero cost to them.
In the home and garden niche, what I love about it is that it’s evergreen! We’re always replacing our stuff when it needs it. Or upgrading. Or buying for the first time.
Take the juicer (which is our product featured in the March content) as an example. Maybe your visitor started out with one of those simple domes that you stick half an orange on and push down on to extract juice while rotating. But now they want a machine to do it for them.
Maybe they have a juicer where they spend time chopping apples into bits, but they have cash now and want the same juicer their friend Sally has where you wake up, wash off an apple and stick it WHOLE into the juicer.
The home niche is ALL about making things more convenient and making it better. So you can promote things for ALL parts of your property.
- Kitchen is obvious, but you can also promote living room items – rugs, lamps, furniture, electronics, etc.
- The bedroom? Bedding, mattresses, furniture, décor, pillows, alarm clocks, etc. Bathroom? Scales, shower curtains, toilet seats (grin), etc.
- Outside – lawn mowers, fertilizer, containers, seed packs, pool cleaners, patio furniture, etc.
This is a niche that crosses all income levels, both genders, and all adult age groups. People on a budget need home and garden items just as much as people with ample disposable income.
Men and women both shop online for home and garden items. And all ages buy – college age through seniors. Actually, to get technical, I know many tweens (not even yet teens) who have a BIG disposable income and who spend it on decorating their room to their personal tastes.
So why the home and garden niche? Well, you’ll never run out of things to promote – since new items are being created on a regular basis. Everyone needs the items (maybe they won’t need a juicer, but they do need a toilet seat). You can promote low and high dollar items to cater to all income levels.
And when it comes to Amazon, you also get the perk of “add to cart” shopping. I ALWAYS buy from multiple categories when I shop there. For example – just the other day I ordered some bento type lunchboxes for my kids through a parenting blog I saw on Pinterest.
I also added some golf equipment while I was on Amazon. So that blogger earned commission on the golf stuff, too – even though she didn’t go anywhere near that niche!
And we won’t forget that this niche offers opportunities for digital sales, too will we? Because I know quite a few info products on how to organize, how to clean, how to container garden, how to keep weeds out of your lawn, etc. This might be where some tire kickers enter the picture, but that’s okay – because we’re going to focus on tangible sales and use digital as a nice little supplement.
This isn’t a niche where you had to go earn a degree or feel embarrassed that you don’t have enough expertise. We ALL use home and garden products. So nobody is asking for your qualifications except what you recommend!
Okay next time we’re going to cover the website situation, because if you’re a member of the Home and Garden PLR membership, I know you want your site live ASAP.
Here’s your PLR perk. I wrote a one page broad home and garden PLR article for you that is yours free here – it’s called Home and Garden Ideas and it’s 426 words and comes in both Word and TXT formats. Just right click and “save as” on your computer. You can alter it, put your name on it, use it however you like.
Thanks for following along and stay tuned for the next part!