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Home and Garden Niche Monetization Mentoring Part 1

Hi everyone! Well the Home And Garden PLR limited membership site is off with a bang and I’m so excited that I want to do something FREE and beneficial for all my readers that will help you whether you’re in the home and garden niche or not. And with each lesson, there will be a little PLR perk for ya :)

Just take the lessons I share here and apply them to you niche. But I’m going to be using the home and garden niche as my example because there were some members who signed up with no experience in the niche or with PLR and who wanted some extra hand holding on how to make the most of their investment.

So what we’re going to do is cover everything I know – as if you haven’t even HEARD of this niche or have zero clue what to do with it. I’ll walk you through it one step at a time and as you ask questions, I’ll answer them.

So part 1 I’d like to look at the question of “Why should I be in this niche?” A few new members of our PLR store joined without even knowing – I love that they had so much trust in me, so I want to do right by them by helping them learn.

One reason why we chose to do a PLR store on this broad niche is because we (Mom and I) both have multiple sites in it. Now those sites were built when I was learning about niche marketing. I was taught to narrow it down for best conversions, etc.

And it does work well to have a narrow site – I’ll agree with that. I like to use my unique toilet seats site as a good example. I sell toilet seats every day of the year. Love it. And it’s a converting site, too. The great thing about this niche is that the visitors are looking to buy!

Nobody’s out there looking to educate themselves about toilet seats, are they? Well maybe a few “unique” individuals (lol) but for the most part, when someone types in a home item like “unique toilet seat, they’re looking to fork over some digits in order to have it shipped to them.

So first of all, it’s a buyer’s niche. Not a tire kicker niche. Not a freebie seeker niche, either. They know that nobody’s going to send them a toilet seat for free, right? Unlike some niches where they are seeking information only and many times expect it to be at zero cost to them.

In the home and garden niche, what I love about it is that it’s evergreen! We’re always replacing our stuff when it needs it. Or upgrading. Or buying for the first time.

Take the juicer (which is our product featured in the March content) as an example. Maybe your visitor started out with one of those simple domes that you stick half an orange on and push down on to extract juice while rotating. But now they want a machine to do it for them.

Maybe they have a juicer where they spend time chopping apples into bits, but they have cash now and want the same juicer their friend Sally has where you wake up, wash off an apple and stick it WHOLE into the juicer.

The home niche is ALL about making things more convenient and making it better. So you can promote things for ALL parts of your property.

  • Kitchen is obvious, but you can also promote living room items – rugs, lamps, furniture, electronics, etc.
  • The bedroom? Bedding, mattresses, furniture, décor, pillows, alarm clocks, etc. Bathroom? Scales, shower curtains, toilet seats (grin), etc.
  • Outside – lawn mowers, fertilizer, containers, seed packs, pool cleaners, patio furniture, etc.

This is a niche that crosses all income levels, both genders, and all adult age groups. People on a budget need home and garden items just as much as people with ample disposable income.

Men and women both shop online for home and garden items. And all ages buy – college age through seniors. Actually, to get technical, I know many tweens (not even yet teens) who have a BIG disposable income and who spend it on decorating their room to their personal tastes.

So why the home and garden niche? Well, you’ll never run out of things to promote – since new items are being created on a regular basis. Everyone needs the items (maybe they won’t need a juicer, but they do need a toilet seat). You can promote low and high dollar items to cater to all income levels.

And when it comes to Amazon, you also get the perk of “add to cart” shopping. I ALWAYS buy from multiple categories when I shop there. For example – just the other day I ordered some bento type lunchboxes for my kids through a parenting blog I saw on Pinterest.

I also added some golf equipment while I was on Amazon. So that blogger earned commission on the golf stuff, too – even though she didn’t go anywhere near that niche!

And we won’t forget that this niche offers opportunities for digital sales, too will we? Because I know quite a few info products on how to organize, how to clean, how to container garden, how to keep weeds out of your lawn, etc. This might be where some tire kickers enter the picture, but that’s okay – because we’re going to focus on tangible sales and use digital as a nice little supplement.

This isn’t a niche where you had to go earn a degree or feel embarrassed that you don’t have enough expertise. We ALL use home and garden products. So nobody is asking for your qualifications except what you recommend!

Okay next time we’re going to cover the website situation, because if you’re a member of the Home and Garden PLR membership, I know you want your site live ASAP.

Here’s your PLR perk. I wrote a one page broad home and garden PLR article for you that is yours free here – it’s called Home and Garden Ideas and it’s 426 words and comes in both Word and TXT formats. Just right click and “save as” on your computer.  You can alter it, put your name on it, use it however you like.

Thanks for following along and stay tuned for the next part!

Tiff ;)

45 Responses to “Home and Garden Niche Monetization Mentoring Part 1”

  • Donna White says:

    Thank you for the free plr. But mostly thanks for the lesson. You made some good points I had not thought of before.

    There are some stuff that people are not just trying to educate themselves about it, but looking to BUY.

    And no one is expecting you to be an expert with a degree. Just your recommendation.

    Interesting.

    Take care,
    Donna :)

  • Sarah says:

    Hi Tiff
    thanks for the lesson and , yes I have signed up! I was uncertain about setting up another website but feel very secure in your quality and your products and really want to have a site in the Amazon hysical products area..so felt your approach gave me the best way in.

    Am having some fun trying to figure out a domain address…also want to know if ok to use wordpress, build a general site where the domain name is generic but not massivley big in keyword searches as visitors most likely to be searching for specific products – done as seperate pages?
    Is this the best approach?
    Sarah

  • Kimberly says:

    Ms. Tiff, you are truly one of a kind. I have my Mom following you too (I just keep her off WF lol).

  • I can’t afford to join your membership site but love that you are going to explain how to go about setting up a niche site. I will be following this very closely. Maybe one of these days I can afford to join your membership site if it isn’t full.

  • Antoinette says:

    I tell ya God must have been smiling on me the day I was referred to your site (by PotPieGirl). I have been interested in internet marketing for a few years but every time I clicked on a link to get information, it was one of those “get rich in 1 day doing nothing” BS sites. I had no money to start up so that was my saving grace from signing up and losing money. As I tried to learn more about it, I became overwhelmed at the tons of things to learn and did not have a clue what most of the jargon even meant. So lucky for me to have found you. Your honest and simple approach shines like a brilliant bright light.

    My money situation now is even more dire, so I’m looking to spend as little as possible to get started. And as writing is not my forte, I was thrilled about your Home and Garden PLR membership which is a niche that interests me greatly. I signed up and then was trying to figure out my next step when, lo and behold, I got the email about your mentoring posts. How do I love thee? Let me count the ways!

    Anyway, I just wanted to let you know how much a newbie like me appreciates all you do and I love that you work with your Mom. I bought $20 of your $1 PLRs which were great for a poor soul like me. I’m looking forward also to your Internet Marketing course when it becomes available.

  • Marg says:

    Hey Tiff,

    Thanks for the series of lessons you’re doing for us. I’m also wondering whether to go website or blog… am currently thinking website but with a WordPress blog in a separate directory.

    I know, I know… wait until tomorrow… :-)

    Marg

  • Yoan says:

    Thanks for this first lesson! Straight to the point, no blah blah, what a relief! Never thought about doing any Home and Garden affiliate sites before!! Hey hey, you learn everyday, don’t you! ::)

    Yoan

  • Polly says:

    I am very excited about your new home and garden membership! I signed up immediately! I never knew about you until a couple days ago, but I felt my woman’s intuition kick in and I just know this is going to be great! I am having a hard time figuring out what keywords to base my domain around, so I am looking forward to your upcoming lessons!

  • Clefty says:

    Darnit Tiff! I was sticking by my rule of no more domains but you just made this too tempting! Bought with the nice discount from your email list :) Got a fun domain name for it too. There you go again…making me spend more money haha!

  • Mary says:

    Thanks Tiff!

    I’m planning on using the domain that I already have; zero mile commute.com I started it last year and really haven’t done a whole lot with it. I planned on using a lot of your chicken coop plr and also your garden plr. (Do I need to worry about SEO in my domain?)

    Now I’m thinking that I will have different area’s/pages on there, (kind of like Ree Drummond on the pioneer woman.com) and tie it into my life on the “farm”. Even though I’m not a stay at home homesteader, “yet”.

    By the way, I did sign up for the membership, was able to quickly look it over today at work, and all I can say is WOW! I know what I will be doing over the weekend. (That’s when I have time to work on my blogs without interuption.) My Zero Mile blog may just become my main blog. ;)

    • Tiffany says:

      Oh how neat! Domains are good to consider with SEO but not the only thing, so its not going to make or break you. But as an fyi, if I only saw the domain, I would think it was work at home info and not home and garden. But if the page titles are set okay, it shouldn’t matter too much :) We’ll discuss that today!

  • Valisa says:

    Thank you for the free plr! You always have great plr, I haven’t bought a lot of plr but when I have it has only been from you.
    I can’t afford the membership right now but I’m sure it’s worth it and more.

    • Tiffany says:

      You’r welcome Valisa! Maybe it’ll give people who cant afford the membership a little start and then they can join later ;)

  • TONY WILLIAMS says:

    Hi Tiffany, Thanks for the Home and Garden Ideas doc. Looking forward to part two of your guide.
    I’m UK based based and hope the content will suit.
    Just one tongue in cheek question if that’s OK?,
    Are any of your members male?
    Thanks again in anticipation of your expert guidance.
    Tony.

  • Heidi says:

    Great and generous info, as always. I always look forward to opening and reading your emails. Thanks, Tiffany!

    I’ve been wanting to ask, too, what is the latest with the Chris Farrell membership site review? I notice that it’s not up here any more, and since you are one of the very few I trust as far as product reviews and recommendations, I just wondered.

    • Tiffany says:

      Ah Heidi I had taken it down because of a post on the blog recommending rewriting other people’s content and using the word “steal. I contacted Chris and he assured me that it wasn’t him, but a guest blogger of sorts who posted it, and sure enough it did have someone else’s name. However, I’m still on the fence about putting my banner back up. If I see a guest blog come through with something shady, I won’t let it go live. So I’m mulling :) I think Chris himself is a good guy and the membership is worth it, so I’m just mulling… lol

  • Heidi says:

    Understandable. :-) Thanks for the update!

  • I read day 2 before day 1. Oh, well, I get things backwards sometimes. You are giving us such good information and free PLR. Blessings to you and your Mom. Thanks again. Marcia

  • jonel says:

    Really looking forward to your new H&G membership.

    I’ve followed your advice for a l-o-n-g time, and now that your mom’s involved – can’t get any better!

    Two lovely (& smart) ladies looking after me – I’m in niche heaven. :)

  • Kimberley says:

    I have a question about using wordpress for niche marketing: I’ve heard about using the frameworks Thesis and Genesis. Is it better to use a framework or can niche sites be made effectively without one?

    • Tiffany says:

      Never heard the word framework lol but I’m sure it’s a viable word. You can use blogs or static sites. I’ll be talking about both options ;)

      • Kimberley says:

        From what I gather these frameworks are used with WordPress. I thought they were meant to give more flexibility and options. So I’m guessing if you’ve never heard of them, they must not be necessary.

        I’m planning to bring my garden blog over to wordpress from blogger and integrate it into my new offline business with my own logo for the design. I didn’t know if having one of these frameworks on WordPress would make a difference.

  • Kathy says:

    Thank you for this extra ‘freebie’ and lesson – you are a generous gal who has lots of good things coming your way.

    I was one of the lucky early buyers and as I already had a juicing site (Juicers and Juices.com) up and running I was able to add one of the articles to it without having to change anything. Bonus! :)

    Now I’m off to rewrite some others to make them ‘mine’.

  • Leonard says:

    Thanks Tiffany. This article made me think about how to be a middle man in a slightly different way when it comes to in-direct sales and marketing. Some people’s sites provide information about people, places, or things and infopreneurs can target the audience that will click through the money links to get to what they are looking for. I hope that made sense. :)

  • Peggy says:

    Great information! Thank you and your Mom. It will take me a bit to put it all together in my head. I made notes as I read. I’m a newbie and am trying to learn as fast as I can.

    I did sign up for the Home and Garden program.

    Thank you for the free PLR, it was an unexpected gift. Gob bless you, Mom and the kids.

  • Ray says:

    Great stuff, Tiffany, thanks. I’m definitely interested in the membership but, since I live in CA and am unable to promote Amazon products thanks to the shortsightedness of the numbskulls in power, I need to ask if there are any other viable options for promoting physical products? I don’t want to be limited to only digital products, as I think there would be far too many tire-kickers than buyers in that type of scenario.

    Thanks,
    Ray

  • GmaSoup says:

    Tiff,
    Your energy astounds me. You’re always thinking about you “job” and your family and your mom, etc etc. I don’t know how you do it. You must be truly organized. Another wonderful project, thank you!

    Speaking of organized. Do you have some method for keeping your ebusiness organized? Ive been trying to figure something to get organized since I realized I was duplicating plr. lol

    I thought this would be a good time to bring it up since we’re starting new sites.

    Thanks for all you do!

    • Tiffany says:

      lol my husband would die laughing if he read this. I’m about the biggest slob I know with my workspace. LOL – As far as organization, I just use folders. If you use a PLR put it in a ‘used’ folder.

  • gmasoup says:

    Great Idea! Thanks for passing that along.

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