Hi everyone! This is part 3 in our series on monetizing the home and garden niche. If you haven’t seen it yet, stop by our Home and Garden PLR membership program and you can use the coupon code LUCKY to get $10 off per month, bringing the per page total to just 54 cents!
So far we’ve discussed why you should be in this niche, and how to grab a domain for it. Today I want to look at the options you have for site building. You can go static site or blog.
Blog or Static Site?
I like either. I have both. It’s up to you! But here’s how I would determine what I would be doing…
If I had the money to hire someone for (or the talent to create) graphics, I would go static. Why? I don’t know. I just sometimes like the layout of a static big, wide site than I do organizing and dealing with a multi-column blog. I feel like I have more control over a static site, rather than bowing down to the demands of a certain theme.
If you’re REALLY proficient with WordPress and can organize like the wind, then go for a blog! Nothing wrong with that. But when you install it, don’t do like I did here and do domainname.com/blog – unless you use your domainname.com as a squeeze page to build a list.
Instead, just make it so that your blog IS your home page (you do this by leaving the directory blank if you use Fantastico in Cpanel).
How do you organize a blog for the home and garden niche? Well, you COULD do it similar to what you see here: http://toytestdrive.com/.
As you’ll notice on my toy site, I have categories on the left. So each blog post goes into a category.
For instance, let’s say I make a bog post on a blender. I could put that into the Kitchen category. Or, categorize it really small with things like “small appliances”
I also have that toy site set up with brands. So for the home and garden niche site, you could have a Kitchenaid category or page.
I think the way I did it for that site with toys (and would again) is I made categories for sections, like “blenders,” “lawn mowers,” etc. Then I made PAGES for the brands. And then those pages linked back to the individual blog posts.
Organizing an HTML Static Site
Now that I’m comfortable with HTML, I kind of like doing static sites. I would personally hire a graphics guy like Oki at MiniSite911.com (no affiliate link) and have him create a simple package with an index file that includes a header, footer, and background. I believe it’s about $87 if I’m not mistaken?
Then you just work with a tool like Microsoft FrontPage and edit it! One tip: Make SURE you save a clean copy in case you screw everything up. My mentor taught me that after I messed up a gazillion times.
So what I do with my static sites is first I create my text for my home page and it stays as my index page like this for example: homeandgarden.com/index.html. This page would welcome people to the site, maybe explain what my slant is.
Then I save the same file with a different name for the next page I create, like homeandgarden.com/kitchen.html and the content would talk about everything people need for the kitchen – from big appliances to small.
And I would create a table so that I had my main text on the left, and a section on the right for more specific categories. For instance, links on the right to the pages I create for narrower kitchen topics, like this (note: the left side would be wider – but I wanted it to fit here in the blog post). Also, the bottom part of the left side should say, “As I…”
I would then go narrower, with homeandgarden.com/smallkitchenappliances.html. This page would talk about small kitchen appliances – the toasters, blenders, bakeware, etc.
I then do even deeper, saving a page like this: homeandgarden.com/blenders.html and then maybe homeandgarden.com/immersionblenders.html, until finally, a specific product page is created like this: homeandgarden.com/ cuisinartCSB76SmartStick200WattImmersionHandBlender .html.
That exact product name is the last level of “deepness” I would go on my site. That doesn’t mean you can’t have more content. You can STILL have a blog that answers questions about home and garden tips! Just make sure it’s located somewhere like: homeandgarden.com/blog so that it doesn’t interfere with your static site.
So what I’d like you to do is whip out a pen and paper or open up a new document and create an organization system for your new home and garden site.
For example, it might look like this:
Home and Garden Index
———-> Large appliances
It’s really easy if you log into Amazon.com and look through their categories on the left. You can keep digging down.
This will come in handy later as you create your site.
So which will you choose – blog or static site?
Okay I promised you another FREE private label rights article and it’s ready! It’s called Great Kitchen Appliances and today, my Mom wrote the freebie! The other two days, I wrote them. She’s soooooo good. It’s a 454 word article – yours to do with as you please. Our gift to say, “Thanks for following along!”
Hope you enjoy and tomorrow we’ll be discussing how to start loading content into your site for promotions! Don’t forget to grab one of the spots at HomeAndGardenPLR.com – they’re dwindling and it’s limited to a total of 250 members!