Read that title and you think I mean because the One Week Marketing (OWM) course is so good, right? I don’t know about that yet. I’m still going through it. Sometimes ordering and reviewing a product and going through another marketer’s funnel can help you become a better marketer yourself but it’s because you see their mistakes, realize you’re making some of the same, and it helps you change for the better.

I can already tell that I’m going to learn a lot about my OWN marketing from what I’m seeing being done with OWM. For instance, I too have a product that constantly needs updates – my Squidoo guide – and it’s a big pain in the butt for me. Squidoo is constantly updating – so fast I can’t possibly keep up, so I need to find a different way to teach stuff like modules, etc.

I, too, send out emails letting people know of updates and when the first email I got from OWM was about all the things her members had complained about (crashed blogs, links to campaigns, EZA submission declines, etc – 3 pages worth I printed out), it doesn’t make me have a lot of faith in it especially right after I bought it.

And I’m never a fan of having to submit a helpdesk ticket and being told I can’t email the product owner, but that’s just me. (Correction: In her email to me, she says No Email Please, but then in the guide, it tells me if I’m confused, I can email her – so I’m confused about that. LOL)

Now the problem with a “update email” is that I’m now going to have to refer back and forth to see if what I’m reading in the main guide is up to date before I implement it, or if there’s an update in the email I need to apply first. I’d prefer the guide just be updated (which is why I’ll be working on my own Squidoo guide ASAP because this is annoying and it’s a mistake I’m making myself).

Okay today I extract all my files and there are SO many. I need them numbered – I don’t know what to begin with. Oh wait – there’s a READ ME FIRST file – yea! It tells me what to read first, so I’ll start with the OWM Guide – 65 pages.

I read the introduction stuff and then some motivational talk. It’s basic stuff geared to inspire you and talks about why other plans don’t work (what’s missing, etc). A lot of telling me what I’m about to learn – and this is something I’m not a big fan of when it comes to page after page. A 1 page introduction is fine, but then let’s jump in and get started. On page 16-17 I feel like I’m being sold to again – I already bought – but there’s math telling me that if I do the work, I can make X amount of dollars, etc.

Page 19 is where the work begins. I’m an impatient person. I like to get to the meat right away and as a former ghostwriter whose clients told me to beef up page count so they can raise the price, I’m always skeptical of fluff like that.

She and I agree on using free tools – I like that! Too many marketers try to strong-arm you into buying stuff you don’t need. We DISagree about which products to stay away from.

I picked a ClickBank product to promote – I wanted something non Internet Marketing, since I know you guys like to see stuff in other niche markets. Using the idea she suggested, the only one that didn’t have to do with money was about Bearded Dragons, which I know nothing about.

I also like to re-emphasize that you can educate yourself enough to promote a product. I couldn’t tell a bearded dragon from a bearded lady at the carnival – that’s how little I know about them. So I emailed the owner to ask for a review copy and any affiliate tools he may have (she didn’t recommend this, but it’s something I always do if I’m promoting something I don’t personally need). Wait! Am I supposed to supplement her lessons with what I know? Oh well, too late – I am – and feel free to swipe my tips when and it you wind up ordering OWM too.

Spent $1.07 on a dot info domain at http://www.bearded-dragon-setup.info – I did a redirect but while she mentions this, she doesn’t tell you exactly how to do it. In Hostgator, click Add On Domain and fill in the information for your new URL. Then on your Hostgator dashboard, click Redirects and choose the URL from the drop down menu and where you want to forward it to (in my case, the ClickBank product – but I use Go Try This to cloak my link and track my clicks).

Registered 5 Squidoo lenses here:

Squidoo.com/bearded-dragon-eating
Squidoo.com/bearded-dragon-supplies
Squidoo.com/bearded-dragon-not-eating
Squidoo.com/caring-for-bearded-dragons
Squidoo.com/bearded-dragon-enclosure

Okay if you’re looking to use OWM as a Squidoo guide, so far I recommend not doing that. She doesn’t go through all the steps, just tells you to get to work and then gives you a couple of specific modules she likes to use, one of which I abhor, but I’ll do it anyway.

I’m stopping on page 31 today because the next tasks are for after my Squidoo lenses are built and I have some learning and writing to do before I can do that.

Things I liked about what I learned today in One Week Marketing (so you don’t think I’m a grumpy old hag):

1.) Jennifer likes to encourage you to use free tools – from keywords to web 2.0 properties.

2.) I do like the way she uses Squidoo as a testing area (I won’t tell how she recommends this, but it’s a good tip and one I’ll implement for lots of things now).

Things I wish were fleshed out a bit more (and in all fairness could very well be elsewhere in the course, but if you’re like me, you DO as you READ, so you might give up feeling flustered if you got to one of these points and didn’t know the answer):

1.) What all does a person need on their lens? How much content? I personally know, but a newbie wouldn’t – they may think it’s okay to only have an introduction. Some basic guidelines would be a great addition. For me, I’ll do at least five 150-word articles.

2.) Keyword research – she tells what tools to use, but a bigger example of how to find the best keywords to use would be great.

3.) How to register a domain and then use your own hosting to point it to the ClickBank product. The reader needs to know nameserver swapping, redirects, etc.

I’ll work on my lenses and post more when I get back into the guide.

Tiff

* Again, I’m including my affiliate link but this is not YET an endorsement from me as a good product. Not YET.*

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