Hi everyone! I saw a picture today online that said something slightly different than what my title here says. It said, “If you don’t have your own back, how can you expect anyone else to?”
I read it and it’s meant to be motivational, but really, it’s the weaker people who lack self esteem and courage who need someone to have their back, so to me, it’s understandable.
I twisted the saying in a way I think it more important for you as LEADERS in your niche.
I see people out there trying to be niche leaders who act as if they are creating an online presence to be there for their target audience’s needs.
Yet…they’re not strong enough to put themselves out there in a way that differentiates themselves from others online. They’re not looking to be different. They want to be ONE OF the leaders. Blend in. Certainly not cause anyone to have a reaction.
Even Tony Freaking Robbins uses cuss words in some of his videos. He’s not afraid to be himself even though he’s an icon of motivation and positive change and all that jazz – he’s HIM. And many people will email him trying to scold him about using bad language.
Being blended in isn’t good enough in my opinion. You need to strive to be THE leader – the only person with the right path to follow. If that means you target a smaller group, fine. It will mean they’re fiercely loyal to you if you were brave enough to believe in yourself.
Someone emailed me yesterday saying they had about 15 websites – none of them monetizing and they couldn’t figure out why.
Well I knew why the second I saw the very first one. It was an AdSense and Article site. Snore.
No one wants to land on an AdSense and Article site. How dry! How boring! How SAFE.
You have to be willing to put some unique opinions and slants out there and then on top of all that, stand up for what you believe! That can be VERY hard to do at first – especially when you feel like a nobody.
It’s WHAT WILL SET YOU APART. It’s the whole reason you will develop a loyal fan base to your site. Those sterile article / ad sites are like walking up to a mannequin and trying to have a conversation versus engaging with a real human. No one cares about them!
So before you launch any niche site claiming you have your readers’ best interests at heart, which I’m sure deep down, you do…ask yourself if you’ve been blatantly honest with yourself about what content you TRULY feel needs to be said to that audience.
Speak out against wrong things.
I know for me, a small percentage of my audience can’t stand when I go honey badger about something. But I also know I’d lose half or more of my subscribers if some big boy came along and confronted me about my opinions and I rolled over and apologized for what I believe in!
I don’t say things I don’t believe in. And I’m 100% fine if I am the ONLY one who has my opinion. At the same time, I AM open to reading other people’s input and sometimes they do change my mind. It’s happened on some major life issues, in fact. I’m not afraid to say what I think is right or wrong – and I don’t care if you disagree with me!
Show your audience that you’re PROUD of what you stand for – whether it’s marketing, diet tips that are against the grain, dating advice or whatever. Be different than everybody else and wear that individuality with pride.
I said this in my fiction blog yesterday. The LAST thing I want to be is mediocre. I want you to love me or hate me. I’m happy with either one because it means I took a stance and made you react to what I’m saying.