Hey everyone! Feeling good about the second day of the challenge? First day of the writing? I want this journey to be transparent about what I’m doing as I create this. I love learning and sharing – no need to be an expert. I readily admit I’m in learning stages of Kindle.
I’m glad I chose a topic I’m not “known for” and have no “expertise in” because then you see me at a level playing field. Employee Motivation is my topic. When I opened up my file this morning to start writing my first page, I fiddled with the slant I wanted and the title.
I like brash, no BS approaches. Part of my process is not just the writing – it’s the preparing along the way to meet the needs of my audience and potentially know people who will genuinely mention my creation to their audience later if it’s good enough. So let me show you what I do.
I found a book called The No Asshole Rule on Amazon. I was looking to see what kind of other brash, blunt stuff there was in management topics on there. This book confirmed there’s an audience. It has 168 reviews – almost five stars, has been on all sorts of bestseller lists, etc.
So that tells me it’s okay. Not everyone wants or needs a stuffy “professor type” book about management theories. I did a search inside and I like the style. Conversational. Not at all what I’d think a professor would write like (and he is one at Stanford University).
This isn’t the exact same topic, but it complements mine nicely. Jerks in the workplace sour productivity and morale.
Now what I like is that Robert Sutton, the author of the book, has a blog. I go check it out. It’s not ripe with comments, but it does have lots of good info on it. I see if he’s on Twitter. He is. I see he’s active and has over 10k followers. I follow. I Tweet about him. I look at his followers. In the 10k+ I see someone named Julie Kaye. She has 114k+ followers. She teaches good management stuff like this, but not brash. But she follows Sutton. So I follow her. If she follows me, maybe she’ll be interested in my book when it comes out.
Note: I am NOT spending a lot of time doing this. Real quick point and click and scan. Then out. Do not waste time on this. I’m just laying basic framework for later networking with like-minded or interested people.
I go back to Amazon to read the reviews. Particularly the 1-2 star and 4-5 star. Three stars don’t even count – I’m with Geoff on that one. I don’t like wishy washy. Either it’s good or it’s not.
With the 1 stars and 2 stars, I’m looking for what’s missing. Basically, the complaints were that it was mostly anecdotal and rarely a solid useful tip except to extremes – fire the assholes. People wanted to know how to deal with them.
With the 4 star ratings, the only complaint was the same as what irked the 1-2 star people – heavy anecdotes, light on solid solutions. So now I know my reader a bit better. And I like anecdotes, so it’s a good warning for me.
This little bit of quick research helps me stay focused on my message and gear it to what the people need.
I did my page today. Did you?
Mom did half of hers before she left here and she’s finishing up now. She too was lethargic. Not sure why Texas feels the need to torture us with sweltering summers. I just want something mild.