Categories
Archives

Let’s Add a Little Scarcity Into Our Branding Challenge

Hey everybody! Well I’m feeling a lot better today – not 100% (probably 70 but getting there). So last night I became so inspired by what I was learning about branding that I made some decisions.

I figured out that branding is perhaps the root of all evil when it comes to marketing success. And there’s a reason why – good branding is based on forming relationships. And to form relationships you kind of have to let it all hang out.

You guys know how much I preach about this aspect of marketing, getting to know people, being REAL, etc. Anyway – I started flipping through old emails and a common THEME among not yet successful people was insecurity.

PERFECT for this branding challenge.

I decided that before the perfect SEO strategy, before you figured out what niche topic you wanted to do, before you approached someone with a JV offer – you have to understand and be WILLING to apply good branding practices to your business.

I decided – that THIS topic would become a cornerstone to the way I teach marketing from here on out. If you don’t have proper branding, you might make a few dollars here and there, but it won’t equate to a career income.

So…

I bought a domain – 30DayBranding.com because I want people to commit to at least trying branding for 30 days. That’s not too much to ask.

I bought an elite minisite package from Oki at Minisite911.com (a steal at $187). I told him I wanted a theme with a branding iron (silver color) with black and red and possibly smoke around it. I gave him my eBook, opt in report, bonus video and bonus PDF file names.

I plan to make this a full course I sell for $30 – 30 days for $30.

What I want to do now is add some scarcity to the mix for my list. I’m going to open the doors to this challenge where remember, you’ll only pay $1 to get in and if you COMPLETE the challenge, you get your $1 back. If you’re a quitter, you forfeit the $1.

But you only have 1 week to register for the class. On Wednesday September 21st, the doors close until the full course is then offered for the full fee.

By full course I mean we’ll take what we learned and I’ll expand the primary PDF we start with (you initial participants will get the upgrade free).

I may want to use some of you as examples and stories in the PDF to inspire people when you overcome an obstacle. I’ll ask for permission before that’s done since it’s part of a product. But remember, by allowing your story to be told – your fears, how you put yourself out there – you’re helping someone else who’s sitting there petrified feeling they don’t have what it takes.

How do you register?

This is important! Follow these steps exactly:

1. Go to this link (SORRY IT CLOSED!) and order your registration certificate for $1.

2. You will get a file with a certificate proving you bought it and reserving your space.

3. When you get the confirmation email from that AWeber group, APPROVE IT!

I will NOT be using this specific group for all other email blasts. What I talk to you about on this list will ONLY be about the branding challenge and will be confidential stuff the other lists won’t see/read. You will be able to get your free upgrade through this list, too.

This way I’ll know who all is in, how many we’re working with, and I can communicate solely about this challenge with those participating.

It’s 107 here today by the way – with an 84 degree day two days away – I can’t WAIT! I bought some of those caramel wraps for apples to make w/my kids tonight. So cozy! But hard to feel Fall-ish when it’s 107. LOL!

Made a Honey video today too but will process it later.

Tiff :)

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • Digg
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

184 Responses to “Let’s Add a Little Scarcity Into Our Branding Challenge”

Leave a Reply

Auto Up-Dates

hand

Name:
Email:
Subscribe to Me All Over the 'Net!
View my FriendFeed

Tiff Dow

Create Your Badge