If you go to my LinkedIn profile and click on the right side where it says View Full Profile, you’ll be able to see an update right under my picture that has a hyperlink back to my blog. It’s live and I’m starting to love this LinkedIn stuff.

I’m researching it, so I’m beginning to see just how enormous the marketing potential is – for branding, research, and more. Let me give you a couple of examples:

1.) The Answers section. Not only can I answer questions and hyperlink to resources, but I can scan questions to swipe and use on my blog! For example – someone asked this question on LinkedIn: “My company has created the Blog, Facebook, LinkedIn, and Twitter pages…now what? How do we get people viewing these?”

Most people answered with blog, youtube, join groups, etc. But I was thinking – he’s done the page set-ups, he wants to know about Findability specifically – so here’s what I answered:

“I haven’t seen anyone mention the use of keywords and without them, every one of those pages will be useless. Keywords are how you get every page “found” because it’s what people type into search engines like Google to find the information they want.

So from your blog, I gather your topic is company health care plans. That’s a good place to start.

Go to a free keyword tool like Google (link below) and type in health care plan and conduct a search. You’ll find that that exact keyword phrase gets over 49k hits a month on Google. So on your blog, have one post titled Health Care Plan: How to Find One (or whatever) and use that phrase 2-3 times in the post. Phrases that are longer such as “health care insurance plan” will help your blog post rank even higher because the competition will be less, yet you’ll reach the 2,900 searches on Google each month.

Now don’t forget about using free social networks like Squidoo to link back to your blog, etc. You can build lenses for EACH keyword – and it’s all free. You’re allowed 9 hyperlinks back to your domain per lens.

This is how to get “findable” – you can’t just build a blog and hope it gets found. Also, write and type like your customer would. Don’t be too overly “professional” on your blog – if they would type in “save money on insurance” rather than “cost reductions” then use the same verbiage they would.”

I thought that was pretty insightful myself since no one else mentioned keywords – it’s basic SEO stuff! They just said to create content, but most people don’t know how to create content that works for humans AND search engine spiders alike.

2.) The Events Section - I didn’t know you could add an event and announce it on there like an invitation that goes out to all your connections! This includes virtual events, so if you’re on Blog Talk Radio, for example, which I have GOT to try one day, you could announce it and get more listeners.

This is just scratching the surface. I’m gonna milk this baby in a non spammy way, of course.

Tiff

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