Everyone’s doing it - come on, try just a little!

I’m talking about case studies! It’s all the rage now and it’s SMART and effective! We see it all the time in the make money niche - “Watch me make $28,037.25 in just three hours!”

But what about other niches? Craig Desory at www.IdiotProofBlogging.com is doing it right - he’s starting free, blogging, answering questions - proving he knows his shit.

I’m now doing it, too - hopped right onto that band wagon! I launched my diet blog here: www.diydietplan.com/blog and I’m using myself as my guinea pig. (Emphasis on the pig - just kidding).

Proof!

We all want it. We’re all skeptical. When we all started talking in web 2.0 lingo, it was “peer-to-peer” this and that - and it still is! But it’s not enough to be just part of the crowd anymore. Consumers are onto us - they know we sneak around pretending to be one of them while flashing our pearly links all over the place.

Now, they want proof. You say you know how to lose weight? Oh yeah? How much weight have YOU lost and how did you do it? Prove it! You say you can decorate a cake in under 10 minutes? Show me, please! Otherwise I’m not shelling out a penny.

That’s what they’re thinking.

Will you answer the call or continue trudging along with text and audio. There’s a reason they say you “have to see it to believe it.”

Case studies are your starting point now. How do you do it?

1.) Start a blog - it’s FREE
2.) Start building a list from DAY ONE - it’s $19.95 at Aweber for unlimited lists - well worth it.
3.) Start social marketing about it - ALSO free - Twitter about it, make lenses, join relevant forums, build hubs - you get the picture.
4.) TALK about it. Gosh, so many people are afraid to start branding themselves as someone who knows their shit. You don’t have to fake it till you make it, but it’s OKAY to be honest and say, “I’m learning some great tricks to teach dogs and I’d like to share my knowledge with you.”

LET them see you BECOME the guru. You don’t have to be one up front. People like watching success build - and if you social market your case study, they’ll feel connected - like they’re a part of it.

My diet news traveled fast. Can’t even count the emails, PMs, and blog posts about it - and I wound up getting to talk to one of my idols in marketing (Rick Butts) because he’d heard of me and what I was doing from someone else and look what he did - bless his little heart - he Tweeted his followers about me!

I came home and saw an email inbox of Twitter follower notices from HIS followers cheering me on. This was great news. People talk. Will they be talking about you?

Tiff