Meet the Needs of Your Target Audience
June 27th, 2009 | 
Author: You’ll market to your list whenever you have something valuable to offer them. As they evolve into different kinds of customers with new needs, find ways to meet those needs and provide viable solutions.
I had a question from a ghostwriting client about whether or not I was an expert in his topic. No. I studied journalism in college and learned how to become an expert through research. I was a news reporter right out of college for a small town paper. Don’t expect the person you hire to be an expert – but find someone reliable who IS an expert at self-education.
Your #1 goal is to get some great information across to your audience. They’re looking to you (or your ghostwriter) to provide them information they don’t have. They could scour the Internet and gather free details, yes – but they’re wiling to pay you to do that for them and deliver it to them so they don’t have to work so hard.
Keep an open line of communication with your audience. I listen to my list when they email me with questions. Someone might ask me about Twitter, so I bang out a report on it. That kind of stuff is invaluable to your list – they can trust that you’re looking out for them.
Posted in Internet Marketing
Good post, with true statements. Listening to your lists questions, and providing them with fast, pertinent reports is central to any marketers daily routine. (If they want to be successful anyway). Yes your lead or prospect can spend hours scouring the Internet for their answers, but If you can provide well written, timely content on a regular basis, they are going to check YOU out first, rather than spend their time hunting and pecking at the keyboard.
I’ve gathered tons of info from my customers – working on reports now