I’m going to tell you how to market yourself into a presence on the web at no cost to you. You can’t just use PPC campaigns and buy all of your advertising. Well, you can if you have deep pockets, but most marketers starting out are on a shoestring budget.

You have to create a following and position yourself as a guru. Much of what you see online is pure hype. But it works. If you know a seminar is selling out and there’s only 8 spots left, it gives you more incentive to try to reserve a spot for it.

Build a spider-friendly blog. Blogs are adored by search engine spiders. In part, it’s probably because Google’s algorithm is set up to promote human-relevant content and not robotic-generated pages.

So when you go to Blogger.com or build a WordPress.com blog, you should make the most out of it by making sure every post is centered around a keyword or phrase for your niche.

Blogs are free and you can put them directly on your domain, like my blogs here and Social Marketing101.com/blog.

Where did I learn about blogging? Blogging to the Bank will teach you how to do it to make money and increase traffic. And then make sure you get Craig Desorcy’s Blog Lockdown to help protect all your hard work.

Use forum marketing for traffic.

Some of my best traffic (and most abundant) comes from marketing in forums where the discussion is relevant to my website. Just plop your URL right into the sig file and participate by giving back to the community and people will follow your link. Make sure you anchor your text with your prime keywords, and not just your domain URL. Want to learn more about making money and generating traffic through forum marketing? I recommend Russell Brunson’s Forum Fortunes.

Use article marketing for backlinks. The best way I’ve found to generate hundreds of backlinks to my sites is by submitting articles to directories. Article Marketing Domination by Josh Spaulding shows you the right way to dominate the web using strategic content articles.

Using good writing skills is only half the equation. When you’re submitting to directories, each one has a different set of rules and ideal submission styles they like to see. Josh walks you through all of that and shows you how to set up a web of links where you catch and funnel thousands of visitors through to your domain every day!