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Worsening Cases of Information Overload

Information overload for budding online entrepreneurs was always bad but lately it’s gotten worse. I know the reason, too. It’s the recession. Successful marketers – everyone took a hit. But it also opened the doors for a new desperate group of individuals who had been laid off, etc., who needed to buy products to find a way to make money at home.

Now there’s nothing wrong with teaching people this – I encourage people to learn it myself – because it helps take the edge off when you work for yourself and have a nice residual income going (like I showed you on my 30 day off journey) and don’t have to rely on a boss to keep you on staff.

But here’s what’s happening:

Your email inbox is probably flooded with offers for “recession proof” business opportunities. If you’re desperate, it makes you feel more panicked – like you need every single one of those guides so you don’t drown, when that’s actually what’s happening to you all along.

I was emailing back and forth with one woman about her situation and what I discovered is that we spend a lot of time talking about plans for her. What she needs to do. What she’s going to do. What will be done in the future. It sounded like she was depressed. She had so much to do that she didn’t know how to get going. I told her to give her mind and body some time to rest and get ready to gear up for some WORK.

Here’s some more of what I told her:

“Re: emails – why not unsubscribe from everyone? Just SEEING it can get depressing, seriously. It makes you feel like everyone’s hustling and you’re a snail – even if you’re not. There’s NO need to be subscribed. If you want, bookmark their blogs and check in on YOUR timeline to see what’s going on. Trust me, you have enough info to succeed. You know what it reminds me of? When Lucy and Ethel are working in the candy line and the candy keeps coming faster and faster and faster – they can’t handle it.”

(She was also feeling overwhelmed because she’d signed up to PayDotCom and saw a ton of OTOs and felt panicked that she didn’t take them). So I said:

“I never do the OTOs myself. I figure I’ll use the product first and if I really need it, I’ll get it later and Filsaime hits hard with emails (and phone calls UGH). But I put up with it to use PDC.

Now I want to put my hands on your shoulders (virtually of course) and shake something into you. You think too much.

Yes I said it. LOL

You’re too contemplative – trying to make sure you’re doing the right thing and not doing the wrong thing and making sure you have the RIGHT knowledge. If I were you, I wouldn’t attend one more teleseminar, webinar, book signing or anything until I got ass in gear and got a WHOLE checklist of tasks done.

Make a task list. Spend up to 1 week on it. Tasks that you need to do to make money – ie:

1.) Get new price structure in place
2.) Get 14 blog posts queued up to my blog
3.) Create a Squidoo lens for your product – whatever
4.) Write 5 articles for EzineArticles.com

Get the task list FIRST. Then take a day off to do NOTHING. Not even think.

Then work on task 1. Task 2 Task 3 etc.

Your REWARD for getting so much productivity done is to be able to attend a webinar or whatever you want (buy a product etc) to take you to the NEXT level.

You’ll feel MUCH better about everything once you’re VERY productive and seeing results.

Just tackle this thing as if it was a fulltime job. Would your boss let you surf around looking for stuff to buy/think about/play with? No. He’d want concrete results – “What did you do today?”

You’re your own boss – make yourself answer to her.
tiff ;)

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13 Responses to “Worsening Cases of Information Overload”

  • Rich says:

    Tiff

    Great advice. I did the same thing so many times. Some of the things were absolutely great information and tools. But it takes a lot of time to try this, read that, create and test this. You spend so much time trying these thing that you find at the end you have accomplished nothing.
    I agree with Tiff, we need to delete it or move it to a document file away from my desktop and go back to what I started to do.

    Thanks Tiff
    Rich M

  • Great post Tiff. This speaks directly to me and, I suspect, a lot of other women. I don’t know why we are so hard on ourselves. Your line “you think too much” was written directly for me! Much needed kick! Thanks for the tough love.

    Susan

  • Tiff great post. You learn so much by doing. It wasn’t until I stopped learning and started doing that I really started making money online.

    I know for me one thing that kept me back was the fear of success…I would think, what if this really works? then what? sounds weird but true.

    Nothing happens until you get out of your comfort zone. When you are uncomfortable that’s when things happen! Trust me.

  • Darwin says:

    Tiffany,

    Yes I have noticed this myself. Also is the number of first time “payment plans” for the high priced courses.

    In the past I have experienced that regret or whatever the feeling is, as though missing out on something if didn’t take advantage of the OTO’s but I got over it.

    What I found that helped me was to educate myself on our human behavior. I read Robert Cialdini’s book, ‘The Psychology of Persuasion’ this helped me and made me realize what was going on and gave added power to resist the temptation.

    I would recommend to anyone in any type of sales or marketing to read Cialdini’s book or any books by Kevin Hogan. In cases like this knowledge is power.

    My name is Darwin and that’s my theory.

  • Matt says:

    I absolutely agree with you Tiff. In fact, each evening before quitting for the day, I write down all the tasks I want to do the next day. And then I do it!

    And if I’m too busy, I will only read my emails 3Xs a day. That cuts down my distractions and keeps me focused on my tasks.

    Matt

  • Heather says:

    Great article its so true!!!

  • greg cryns says:

    Uh-huh.

    Distractions can be fatal to you business health.

    Nice post, Tiffany.

  • James Clark says:

    Tiffany,

    Great post! Also, I find a lot of Marketers have a difficult time making the move from a “Wage Earner” to simple method of just working on growing their business.

    Internet Marketing is a simple business, but not easy. Building a squeeze page and drive traffic to it is much too simple for a college graduate to swallow.

    Jimmy Clark
    ZMG group

  • Marcia says:

    Hi Tiff -
    Boy did you hit the nail on the head! Even though I have (finally) figured out what is going on it is still sometimes hard to resist some of those “must have” offers and get going with what I already have. I have started unsubscribing to many of the never ending sales pitches but I always open your emails. I know that when you do recommend something I can trust that it is a quality product, as are all of your own products, several of which I have purchased and have found very useful and well written.
    My 2010 resolution is to finally get my online business going using my current resources.
    Thanks for all your help!

  • Judith says:

    It’s not just hard for a new business person. A seasoned entreprenuer can also fall victim to this. Trust me, I’ve been there, done that.

    There is always something more to learn :-)

    What has helped me get over this is the saying…”the job will always expand to the time alloted.”

    Each day, I schedule 2 hours of productive time. And productive time is only that part of your business which will produce income.

    So if it doesn’t produce income, it doesn’t get done in that 2 hours.

    Newbie or olbie (hey I coined a new term) should always be asking themselves…”is what I’m doing now going to produce income.”

    If not, postpone the task. Bet you’ll find out you don’t need to do it.

    Judith
    P.S. If after awhile you increase your productive time, guess what will happen to your income.

  • Hey, Tiff,
    You NAILED it with this post!.

    The human brain gets hit with 4 billion bits of information every day. Then, it has to sort through all that and identify just what–exactly–is relevant.
    It’s tough. No wonder good people stall out.

    It’s almost impossible to go through one’s inbox without adding a ton of even more info to that already 4 bil bits.
    As well, doing simple research sometimes can be a chore…just so much to sort out.

    Your advice is awesome!

  • Tim says:

    Ive been through ebook empire several times. I have my ebook written and 3 bonus books.

    Lewis smile has been paid to do a blog for me, and minisitesbee has been paid to build my mini site. I have 3 domain names and host gator hosting.
    I see it as, NO RISK NO REWARD.

    I’m just not sure how to link both together, set it up with click bank and have the thank you page, and product link made.

    Which of your books do you recommend I read as a followup to e book empire to get me to the next level?

    I unsubscribed to all the mind clutter offers a week ago.
    I need to learn Squidoo, I tried building 2 lenses with not knowing what I was doing and they both were locked the same day, why I don’t know, so I just deleted them and canceled the account.
    I started watching potpie girl, but her price was too steep, im not gambler on people I don’t know.

    So until I can get trough all of your books , i dont need to take on any other peoples things to read.

    I have started writing file full of articles, for blog posts and ezine when the time comes.

    I had to come to NC form Ohio In Nov, to help my mam in the hosp, and when i got back to Ohio i was fired. So i live in NC and looking for a job, and i see this a perfect time to finish what i started in ohio.

    So anyone got any advice for a beginner to get the ball rolling
    Thanks Tim

  • Tiffany says:

    Hey Tim – I’m gonna email you. The linking and ClickBank stuff is in the eBook – maybe you have an outdated version? I’ll email you in a sec.

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