This might come as a shock to you but guess what? I’m starting to abhor the way marketers market on web 2.0 sites. After all, I was teaching Squidoo, Hub Pages, and Google Knol stuff – even have a “Twitter Traffic” eBook of my own. But eh…
It gets annoying how rabid people get when a new social media comes out. I get it, I understand it. But as I’ve grown as a marketer, I’ve begun using web 2.0 platforms less for marketing and more for relationship connections. Let me explain though:
There are some content-based social networks that I still think it’s okay to market on – Squidoo being one of them. The others, like Facebook, Google +, even Twitter – I just don’t really like it to be heavy on the marketing. Some is okay. Even probably kind of dumb to let go to waste, but I see people doing nothing but marketing – and that too, is a waste.
You just turn people off that way. People keep asking me about Facebook marketing. Eh. Okay. I don’t really do it. I have a “page” that I set up a long time ago but never visit. I have a page for my Squidoo free eBook that I created for the participants but I’m not there much.
I don’t run ads there.
I let Aweber Tweet for me but otherwise I pretty much use Twitter for random stuff.
When it comes to Google Plus, I’m seeing a whole new way of utilization for me. People who I had previously not interacted with closely, I’m developing a following FOR them. Meaning I want to follow them and get to know them. I love personalities.
I like to see your marketing stuff too, but if I can’t get to know you, I’m uncircling you (I have only done this to one person who I kept seeing marketing messages from – looking back on his posts, he never once gave me the opportunity to get to know him, so why bother?
I can seek out marketing info anywhere.
But there can only be ONE you.
And I’m not all into having a ton of circles, either. I either want to hear you – or I don’t. I have a few – one for offline friends, like old high school buddies, 1 for family, and one for online friends. I primarily only ever work with my online friends.
And I notice I start enjoying some people’s posts and their friendly attitude. I like seeing the Gifs that wouldn’t work on FB. I hate that I’m still scared to try a Hang Out. Why” I video market!? What’s so scary about a Hang Out? Because I can’t prepare – I’m sure. I always feel like a dork. LOL!
Now I’m not saying that all marketing on web 2.0 is bad, so don’t go there. I’m just saying – let me get to knowwwwwwwwwwwwwwww you, ya know?
I saw a funny video today that someone shared on G+ too. It was about the business brand pages on G+. Everyone’s mouth is watering like a starving animal: “How fast can I promote, how fast can I market????” He cracks me up. What are your thoughts?
Go onto my G+ profile linked above and look at my posts. Give me your honest to God opinion (got my thick skin on) about my balance between marketing and ME. Now how about YOU? Where’s your G+ profile and what balance do you have?