Hi everyone! I just came from a well known forum where everyone talks about Internet Marketing. In it, there was a post about newbies teaching marketing – as in why would a newbie “go after” this niche when they’re NEW? Most of the people nodded in agreement and scoffed, “A newbie can’t teach Internet Marketing – they don’t know what they’re doing!”
But I have a different perspective – one that might help you incorporate a slightly unique angle to your Internet Marketing education. Of course, you want to learn from MANY sources – books and courses, a variety of people – but that includes both seasoned experts and green noobs, and here’s why:
1. They have a fresh eye on marketing and aren’t chained to old ideas.
I know many marketers who have their likes and dislikes and they are NOT going to budge out of their comfort zone and pursue other things. I’m stubborn, too – like with video marketing. But eventually, I’ll take the plunge.
You want to learn from someone who is always willing to learn – always willing to try and risk falling flat on their face. Their growing pains will benefit you as the reader/subscriber.
2. They don’t yet have the connections to be shady behind the scenes with a bunch of slimy JV partners and IOUs up the gazoo.
Now you can’t rely on all newbies to promote ethically just because they have no connections. They could still promote some random ClickBank product to you and make you believe they’re getting value out of it.
But another shady form of promotion is the behind the scene deals – and some of them are powerful. I’ve had trips to foreign countries dangled in front of me, TV spots – you name it. Imagine if I wasn’t a hermit AND was just unethical enough to say yes to one of those deals. It would make me promote people for those favors.
No difference between that and a whore in my opinion. “Oh no – she went there!” Yes, I did. Say what you mean and mean what you say.
Does that mean all JV partnerships are shady? Of course not! Some are honest and ethical and benefit everyone involved. But I’m talking about the cesspool of marketers who have big offers to make to people they know will drool all over themselves, regardless of quality and value to the person being promoted to.
3. They don’t have the ego to act like they already know everything there is to know and you should listen to them “just because.”
There are some real egomaniacs out there in the Internet Marketing industry. Some ego is well deserved – I’m not denying that. If you built your business and share your plans and someone questions it – then sure, feel free to proudly exclaim it’s because it worked, period.
But nobody out there (and I do mean nobody) is above being questioned about their business practices when it comes to the consumer wondering if it’s advice that should be followed.
4. They can share their perspective of methods without forgetting their audience may not know something already.
This is a biggie. How many times have you taken a course and found steps left out? Sometimes it’s intentional so they can sell to you again (I know this for a fact because they used to specifically tell me to leave out a certain topic).
But sometimes, they just forget they’re glossing over things. They might say, “First – set up a WordPress blog.” The audience say, “Huh? How do I do THAT?” Newbies are great at sharing first steps in detail. They know the steps are important because they’re just now doing them!
5. They can share with you their obstacles and how they get over them, building a certain level of trust that surpasses the “I’m the man and I hang with hot women and drive fast cars because everything I do, I do perfectly” mindset.
That guru mindset alienates others out there learning. Yes, it attracts some, too. But I’m saying a newbie has an advantage for some people, too. Personally, I’d much prefer to watch someone I admire blogging about them starting a new business model and me follow along with them as they go through their ups and downs – than I would read a blog where someone just pats themselves on the back for being so brilliant.
6. If you keep discouraging newbies, then where’s the innovation?
The thought of telling people not to go into this niche annoys me. We always need new minds in this industry! Can you imagine the greatness we would never have seen had all newbies been discouraged after the first one – or handful of marketers got online?
Don’t ignore your newbie ‘net marketers. They have things to offer – benefits to bring to the table. And quit discouraging newbies to not go into this niche. They have every right to be here and thank God they are, or we’d be stuck with the same old same old.
7. Good Newbie Marketers Don’t “Go After” a Niche – They Share Their Story.
In the first paragraph, I put in bold the part about newbies “going after” the IM niche. There are good newbies and bad newbies, just like there are good seasoned marketers and bad ones. The good ones don’t “go after” anything – that’s what a dangerous dog does.
A good newbie shares their story. In fact, they’ll be so excited that someone is listening to them and interested in what they have to say, that they’ll work harder to share with you than just about anybody else.
So what do you think – willing to find a newbie in IM who you might watch grow and allow to teach YOU a thing or two?
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