Someone asked in the thread I wrote about how to write fast review articles how to apply the who, what, when, where and why strategy to an article where you don’t know anyone or have relevant experience with a product. How do you do a review then? I believe that online, it’s still vital to have a 100% honest review. So you be honest. I’ve done it – and made sales!

You’ll still address the five Ws, but you’re going to say the “if” word in there. So let’s take something like the WP RObot plug in I just promoted on my blog yesterday. Pretend I hadn’t used it myself. I still want to convey: Personalization, Expertise or Authority, and Honesty. So I might do it like this IF I had never bought it and used it myself:

Introduction: Bloggers (WHO) often have a hard time keeping up with continual blog updates. We all know that you want the Googlebots and other search bots coming to your site as regularly as possible and hopefully considering your blog to be an authority figure in your niche. Today, (WHEN) you can invest in a simple WordPress plugin (WHAT) sold online (WHERE) that will automatically pull products and a host of other content from all over the web and post it for you on a schedule that you create, using your affiliate IDs so you’re making money on auto pilot (WHAT).

Personalization: WP Robot is a plug in that I just found for bloggers who are either too busy to post enough or who don’t have the writing ability to churn out continual blog posts on a daily basis. I really liked the sound of what this plug in could do for bloggers in any niche, so let me tell you a bit more about the special features it has:

Expertise or Authority: The makers of the WP Robot plug in, Lunatic Studios, have a history of creating widgets, WordPress themes, and other gadgets for online marketers. This particular plug in lets you post Amazon products, eBay auctions, Clickbank ads, Youtube videos, Yahoo Answers Q&As, Articlebase articles, Flickr images, Yahoo News, and RSS feeds just by picking the settings of what you want posted and how often. It can also use a translation module to turn your blog into a different language using Google Translate or Yahoo’s Babelfish.

Honesty: To be honest, the full package of WP Robot may be a little pricey if you don’t plan to utilize all of the included features. But what I like about this particular WordPress Plug In is that you don’t have to buy the full version. You can choose a custom package and add on features that you know you’ll get the most use out of. I think it sounds like a great tool for bloggers in any niche who are using WordPress as their chosen blog platform.

Conclusion: With a 14 day money-back guarantee, you should have plenty of time to buy the plug in, unzip and install it and start posting schedules so that you can see if the results you get are worth what you paid for it. You should give it a try today because each day that you delay is another missed opportunity for increased sales and the opportunity for a Googlebot to put your blog on their regular rotation schedule for visits to check out your new content! Read more about what WP Robot has to offer you.

Nowhere in the article did I say I bought it. I didn’t even say I was planning to. (Even though I really did – I’m just using this as an example). The personalization is still there because you’re giving your opinion. The expertise rests on the shoulders of the product creator. The honesty is there because your opinion on price and custom versus full versions is mentioned. And in the conclusion, you suggest they try it and give them another reason to – the money back guarantee.

Hope this scenario helps!

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