IPK uses the in-text links to other pages to build up credibility with Google. In his videos, he shows a reminder at the bottom right, “Text is for Google, Pictures are for People.” IPK is not the only one who preach in-text links to other pages.
(just a reminder)

As a mentor, you are helping someone reach their own destination. However, many beginners need to complete one project before branching out.

A study course, can actually lead a person, step-by-step into creating the first site, and marketing it from beginning to end. It may be that it requires them to follow the same product as a thousand others. No, it might not be a winner, but it walks them through the steps. Next time through, the student can choose the product. Once the students learn they can do the exact steps, they can learn how to make their own decisions, i.e. take the wheel.

There are two ways to teach a newbie:
A) Help the newbie teach him/herself.
B) Take the reigns and walk the newbie through the process.

Almost every Gurus teaches method A. Actually, I haven’t found one that doesn’t yet. In theory, the advantage is that the student earns more, more quickly.

Educational institutions use method B. Most of the work students do is trashed. But, they learn how to do the work and go into the workplace adapting what they learn to the new field.

Most people who approach you are probably in need of immediate income, but, according to all the buzz, 95% of the students will never complete method A. Some are so hungry for money now, that they don’t realize it is better to take 1-3 months or longer, to be in school and to learn how to make money 3 months later than to fail for the next three months only to have to go through the same 3-6 month learning before earning process later.

When we are in school learning how to write, we start writing short papers and turn them into the teacher. They are never used again. This process is repeated throughout the course, but by the end of the course, we will have taken what we learned in writing those papers to have written a final paper. And That paper is the one that is ready for publication.

Tiffany, if you want to give your student what she is asking for, you can do it. Here is a ‘school house’ approach example. It will work even from a book or with a classroom full of students.

1) You pick out 3 or 4 items. They can be duds or not. You don’t have to use your private money-makers.
2) Walk the student through building the mother site and adding the first item.
3) Walk the student through building each of the three or four child sites.
4) Walk the student through each marketing step.
–break–
Each of the above steps takes every student that takes the course through the same steps with the same products.
You teach them every step BY THE BOOK (that may mean your way.)
They have just turned in their homework. It may be trashed and never used again — So what!
Now, walk them through their ‘for publication’ product.
— continue —
Show them how to pick a product, let them pick one.
Teach them more tricks to having unique details for their article. Let them write it their way.
Tell them about shortcuts in linking, Let them build their links.
Introduce a few other methods of marketing, let them market the product.

Their first product might appear to be their failure, but it is a stepping stone. When they create their second product, chances are their second product results will be so much better, their self confidence will go through the roof!

Now that they have mastered the ‘rules’ they can bend them and succeed on their own.

That is how it is done in school.

One more thing. Do not deviate from the course when you demonstrate by example. I have gone through three courses where the instructor teaches A,B,C,D, but when they demonstrate it, they go B,D,G,H,A,C. That only throws confusion into the mix and then the student cannot follow either version.

There is more, but like you, I have work to do.

Keep it up. We do believe in you! We really do.

Thank you

I bought IPK and to be honest it was too complex for someone at my level of experience. The sales letter made it seem ok for a newbie (I’m a little beyond newbie but it was still a bit over the top)

The overall concepts were good but I didn’t like the look of the sites he built and I found the course hard to follow. There’s no way I could have built sites the way he did without some tech help.

I bought another course of similar concept (physical products via Amazon) that was better for someone with limited experience. It teaches you to build pages with WordPress, and walks you through the process.

Its not perfect and leaves some gaps but was a bit better for a less experienced person.

Hi Tiffany,

Very good video. I especially found your back linking comments quite interesting.

I’m also working with IPK. I do question some
of his rules, but I follow his format almost
100 per cent. Craig Kaye suggests using the
OPSEO rules as your “bible,” so to speak. So,
I’m taking his advice, and dedicating myself as completely as possible to his OPSEO plan.

I must say that IPK is one of the best products I’ve ever purchased. However, I wish Craig would be more careful about some of the other products he promotes – for example, Turbo Profit Sniper. It’s a disgrace, and is an example of why internet marketing has such a bad reputation! I bought it, but got a refund from Clickbank after 3 weeks. Don’t go there….

All the best,
Laurie