Hi everyone! Are you on Klout? Well, you probably are but you just don’t know it yet. They have profiles of just about everyone so when you log in using either your Twitter or Facebook accounts, you’ll see your score. Mine fluctuates. You can see my current score in the upper right corner of my blog.
Now one of my Branding Challenge tasks is all about Klout. I’m not going to teach it to you today – if you want to learn that, you can grab my first 7 PDFs of the challenge here and get my entire tutorial on Klout.
Yesterday, they implemented a system of scoring that had many users scores diving and some soaring and some barely changing. My dipped a couple of points but is back up today.
But MAN…you should see the people ready to jump out of a window about this! I’ll link to the 1,000+ comments Klout had to babysit here, but seriously, don’t even spend much time there.
I totally understand how these people feel because I once felt that way whenever I was using Squidoo and I was so dedicated and addicted and they’d initiate a change and my lensrank would fall and OH BOY did they get an earful from ME!
I look back now and laugh about that. If you ARE using Klout, please understand that it should be used as a TOOL for you to remember to stay engaged. It should never be a bragging rights status.
I saw people saying they wouldn’t be able to find a job now that their Klout score has dropped. REALLY? If that’s ALL you bring to the table, you’ve got bigger problems, buddy. I saw people stamping their feet ad saying they were LEAVING Klout because of this new algorithm. LOL! Okay, don’t let the door hit ya on the way out.
One thing I read was so hilarious to me. Some lady was talking about how her last Tweet was shared 2,467,643 times (I’m being sarcastic and over-boosting it here, but the point is she was bragging about the # of RTs she had). She said her blog has an ENORMOUS amount of traffic. She said her G+ stream is blowing up she’s so popular, but her KLOUT score dropped!
Um…can someone please explain to this lady that it’s the engagement she HAS that’s important, and not a number on a third party site? She has all this going for her and she’s in sheer panic/anger mode over what number a site gave her?
She should just keep doing what she’s doing if she’s so popular and not worry about this. IE: I have no way to link my blog here because they only link the actual WordPress site, not independent blogs. But I’m not over there screaming when my Klout score drops because I KNOW what my reach is. It doesn’t measure the emails of gratitude I get from you guys, or your comments here.
This is where the problem is.
People are hung up on bragging rights, period!
Use these sites as TOOLS…like a monkey using a stick to get ants or something. Use what it can deliver for you to help you to cater to your customers. For instance, I don’t need a lensrank on Squidoo to validate my effectiveness as a lensmaster.
I don’t need a Klout score to validate my appeal as a marketer.
What I CAN use Squidoo for is a platform to give me one more spot in Google’s top serps (meaning one link is my blog, the second spot is a lens, etc).
What I can use Klout for is to track my level of engagement to SOME degree, not all. I can see when someone gives me +K for something. (Boy, that’s called relationship building – I will go thank that person and connect more to them). I can see which topics my target audience attaches to my name, etc. I can log into Klout as a reminder to myself to give and share more with my customers in a way that makes THEM want to share MY name with others.
I saw so much anger and petty panic it was disturbing. I was there once. SO glad I’m not now. Hope YOU won’t be, either. Klout rocks – if you know how to rock it. And it’s not at ALL about gaming the system.
Look at how many comments people made about “trying to increase their Klout score.” That is NOT what it’s about. It’s about doing and saying THINGS that people LOVE so much that they spread the word and you HAPPEN to increase your Klout score.
I will tell you this. If I’m engaged with my audience (which I am), I have an active following (which I do), and I convert higher than most other marketers percentage-wise (which I do), then I’m not changing a THING to increase my number on Klout. I will continue using it as a kick in the pants to keep doing what I’m doing and maybe if I log in one day and realize my score has plummeted over the past 30 days, I’ll think to myself, “Hmm, have I not been sharing much lately? I’ll go check.” And if it turns out that people aren’t retweeting or sharing my stuff because I’ve turned spammy, it might wake me up.
Alternatively, if I start giving away a report or something and I see my engagement soar, it could tell me, “Hey! People are eating up this giving nature of yours – keep at it!” And I will repeat those steps.
So step away from the window. All is well. I don’t care if you’re a 10 or an 80.