I see this a lot. Men and women – all ages. You started out with a lot of enthusiasm and passion for building an online business and you’re flitting from one thing to the next, building up anticipation of it all – and suddenly you’re weary. You’re tired from all that flitting – it’s like a crash after a sugar high or something.

Here’s an email I got yesterday:

Hi Tiffany, I hope you are well?

Well, its happened – I’ve lost momentum! Its happened before (and I feel certain it’ll happen again!).

I’ve been doing so much running around – flitting from one possible winner to another – that I’ve virtually disappeared up my own A – well, you get the picture!

So Tiffany, can you tell me HOW I stop this flitting? And while we’re at it, how DO I become passionate and committed to something, when it seems that these days my get up and go has all got up and gone!

I wish the Internet had been around 30 years ago – when I had the ideas and the drive – because now, I feel that EVERYTHING is too much trouble!

First let’s talk about the flitting. There’s nothing I can do short of fly to your house and sit there forcing you stop checking out other business models. So you have to talk yourself through it. You have your choices down – time to make a decision.

I personally recommend:

1.) services then

2.) products of your own (ebooks, plr etc) then

3.) affiliate marketing

…in that order. But you have to make up your own mind. Maybe give yourself a deadline. Don’t decide right this second. Tell yourself, “Okay here are my choices. I’m going to narrow it down so I can make a decision by August 30th and then on September 1st – it’s GO time.

Pure 100% focus until I have completed an entire course and implemented it fully. If you’re flitting and losing momentum, then give yourself a complete schedule if you have to.

Blog about your progress so you can see where you started and where you go – not for an audience – do it for yourself. An audience can follow along if they want to – that’s fine.

Give yourself more than 5 seconds to make money. It takes time. If you’re in a viable niche, it will work if you work on it enough. “Enough” isn’t 2 weeks or 5 articles, either. That’s why I say have services running in the background to take the edge off income woes.

Now let’s address passion. Don’t choose any niche because you HEARD someone say it was profitable.  Don’t choose something too narrow either. Ask yourself these questions:

• Is it a positive niche? Because depression is an issue for you, you can look at this in two ways. It might be nice to have a positive niche topic rather than be mired in a depressing topic day after day. This happened to me when I thought about the “green funeral” niche – it made me miss my stepdad too much and made me sad every day. On the OTHER hand, perhaps you can share personal experiences and help others with your insight. That could generate positive feelings for you.
• Does it sound interesting to you? I might find out that Quantum physics is a hot money maker buy dayummmmm it’s boring! I’d nod right off. Can’t wake up enthusiastic about something that doesn’t make your toes curl.
• Will you like your target audience? I love my readers/subscribers. If I didn’t – if I was in a niche that maybe I thought was creepy (but profitable) like fetishes (see footnote at end of post), and even if I had a fetish of my own (I don’t) – I might find the audience creepy or not someone I would necessarily want to get to know. It’s important to build relationships with your audience.
• Can you be you in that niche? You’ll want to be yourself. If you have to pretend every day it can get old, fast. You don’t want to have to hide or always be worrying that someone might find out.

Notice one question that’s missing: “Am I an expert in it?”

I don’t care if you only just heard about this niche this morning – if it’s something intriguing to you and you’ve decided it meets the above criteria, go for it! I started this blog saying I was a newbie, but people came along for the ride with me – grew WITH me.

Alright let’s address commitment. If you’re not making a single PENNY in 30 days, I’d say something’s wrong somewhere. And of course that depends on how much you’ve done, too. If the only time you have in 30 days is enough to set up your site, then obviously it’s not going to be profitable yet.

If it’s made a penny, scale it up.

Profits have to be made to keep this exciting.

So here’s what I think needs to be done before you call it quits in a niche:

1. You’ve got your own domain and website.
2. You are building a list and it has at least 100 people on it. Targeted prospects – not just anybody. And you have an opt in freebie and follow ups running here, too.
3. You have your own info product. Everyone should have their own info product. Building an eBook Empire walks you through it if you don’t know how. Your info product is on ClickBank and/or PayDotCom.
4. You have on your website: Squeeze elements (opt in on static page or blog), a blog where you post at LEAST once a day, and banner/text ads as an affiliate or via search engine ad revenue.
5. You’ve identified at least 3 competitor products or complementary products that would work well with your own to promote as an affiliate. Oh, and your promoting them LOL!

If all that is being done – all that for 30 days – then I consider you fully committed and if not one penny is made after all that, then either there are glaring errors in how you’ve done it (in which case you seek help in Warrior Forum to find out why) OR you picked a stinker niche. It happens to the best of us.

**Note about fetishes – I saw a fellow marketer on Google + who had several of us in his circles. And he started posting pictures of “pretty girls with pretty feet” – LOTS of posts with his foot fetish images. Gross. I hate feet. But you don’t need to expose your fetish info to people online anyway – keep it in your pants unless I’m specifically known for liking that stuff. Separate sharing circles, people! LOL TMI!

Okay back to work! I have ghostwriting to do!
Tiff

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