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Price Your Product for Your Customer’s Pocketbook
By Tiffany | November 6, 2006
I’m getting a lot of flack for the price I’m setting my soon-to-be-released eBook at. It’s called A Writer’s Guide to Internet Marketing and it’s for writers who know nothing about selling their own non-fiction products on the ‘net (or how profitable it can be).
Now most marketers who have contacted me have said, “This is business building information - you need to charge $67-97 because most other Internet marketing eBooks are that much.” Well I’m going to turn my back on that tradition. Why?
Because I know my audience. And I know that even $37 is stretching it - many won’t be able to afford it even at that price. These aren’t golfers with an expensive hobby or business owners seeking to take their products online - they’re often struggling to make ends meet.
Many writers can’t splurge on anything to further their craft - and it has nothing to do with their talent. Once a year, back before I was making money as a writer, I’d ask Santa for the new Writer’s Market - what used to be a $39.99 splurge. Normally, I wouldn’t buy any books that cost that much - $20 being my limit.
So I priced A Writer’s Guide to Internet Marketing just under what I used to pay for a Writer’s Market, although now they’re even cheaper! One reason I’m even keeping it this expensive is because I know it’s something they can read, set up, and launch as they go.
With a Writer’s Market, it’s hit or miss - maybe you’ll get accepted, maybe you won’t. My guide doesn’t ask anyone’s permission - you create, you launch, you market and the only thing holding you back is whether your writing is enticing enough to pull in an audience.
Next time I create a product for people with deep pockets, I’ll remember to price it just right, but my mission here is to help people - not to rake them over the coals.
Till tomorrow…
Tiffany
Topics: Pricing Your Product |
November 7th, 2006 at 12:13 pm
Hey Tiff,
It’s nice to know that someone is looking out for there fellow writers. More than that, someone who’s been in the trenches and knows how tough it is. I think I can speak for many of us when I give an emphatical THANK YOU!
Troy