Hi everyone! I love Sundays! And today I can’t WAIT to dig into part 7 of Geoff Shaw’s Kindling course. As you know, my toes have been curled by this course the whole time. VERY rare for me (those of you who know how I get frustrated during reviews – it’s missing this time, isn’t it)? That’s because this course ROCKS! However, I’m not even 1/2 way done so let’s see how it continues on.
Before we get started, I want to tell you about a few things. First of all, get THIS…Geoff emails ME last night to let me know that someone bought through my link and then realized they had already bought the course in January, so they needed a refund. HOWEVER, another lady went to Geoff through my link and couldn’t use PayPal, so he let her pay a different way – yet wnated to make sure I got the commission, so he refunded the initial customer out of his own account.
CLOSE your mouth! I know other marketers aren’t so ethical. This little thing that happened made me confident AGAIN that this is NOT some scumbag “out for money” marketer. Geoff is the REAL deal – here to help us soar in our lives. You know what my reply to him was?
I understand and WOW – I’m gonna have to mention this (no names/details) to my list -you are WONDERFUL!Please do me a favor – DON’T change!! I hate it when I find someone ethical and great and they go muck up andturn sleazeball on me.
Profit Priming Part 1
He immediately grabs us with stats on how this tip has resulted in profits for him. Amazing! Can’t wait to see what it is. This is all about how Kindle Prime works – glad to know because I didn’t know how it worked. Man I might sign up myself just for the free shipping – I order EVERYthing from Amazon! LOL
At first I was thinking the limit on book borrows was way too low, but it helps us as sellers. And people are obviously joining! Oh no – math. I’ll take your word on it. I hate math. I don’t even want to try figuring out stuff like this. I like that we make money on borrowed books – how cool is that?
He has a video for us. It’s just 1 minute and teaches you how to enroll your Kindle creation in the program. I’ve already done this.
Oh wow – he tells how we can make MORE money from our “borrowed” books than we do for the actual cost of them! Awesome! He makes a good point about which selections people use their 1 free borrow on though.
Profit Priming Part 2
This part is kind of confusing. Not as in I don’t understand it, but I don’t know why you’d want to do it. In part 1 he touts the borrow fund and now he touts having a different system set up. Oh wait – I get it! This would work great for books priced higher than what you’d get from the borrow plan!
Wow when Paula first told me about tags, I noticed I personally never tagged books, and I didn’t see many others doing it, either. But they’re important! There’s a 3:35 video. Ha! He shows a common mistake people make that you might want to capitalize on. Ah there are two different groups you can search on for your tags. Neat. Didn’t know this.
Side Note: Sometimes product pages will have different elements. If I start out on Amazon’s home page and type on “vegetarian” without quotes, I go to a list of books. I click the top one.
Scroll down and look where it says “Looking for Vegetarian Products?” Then it showcases a few and has a link to “Explore 3301 other items related to “vegetarian” - I click on that and I’m ranked #17. Not sure how this list differs from others except it’s keyword based or topic based. It says it’s sorted by “Recently Popular.”
Wow ranking is weird. On my actual book page it shows I’m #44 in the Cooking and vegetarian section. But if I randomly start on the Amazon home page, go to Kindle books, non fiction, cooking, vegetarian – I’m showing I’m #8. Oh well, this is why he said it can drive us insane!
Back to the lesson! He gives us a good reminder about what the default setting is in Amazon. This is why we need to tag, people! I see many people not doing this. I think he’s wrong on the amount of tags allowed. I was allowed 15. Paula told me to SAVE two tags for when I ran promo days so I could use Kindle freebie and free eBook for those (I think those were the ones). So I entered 13 tags.
Oh wait. Forget it – he’s talking about when you UPLOAD your creation you’re allowed a certain lower number. He’s right. But on your main product page when it’s live, enter 13 tags.
He has a little bit of text here with a video. Love that he clarifies he doesn’t have an addiction. LOL. Aha! I love that he shows us the difference between how marketers search when researching and how normal customers search. He’s right.
More red bullets – bring ‘em!
#1 – Agree! Many people don’t get this.
#2 – no clue because I do things differently, like what I’m doing now so I don’t pay attention to others.
#3 – Agree!
#4 – Yes it’s way better ont his front.
#5 – Totally agree and it’s one reason I’m moving out of this area as both a seller and affiliate. It bugs me on BOTH sides.
#6 – Definitely agree with this. It’s another annoying thing.
#7 – Yes it is – and I don’t do upsells, so that sucks for me. LOL!
He takes us into a case study of someone selling an info product in the fitness niche. The case study is a rare big hitter story.
In Internet Marketing, you’ve heard me say that I don’t pay for advertising. I don’t do AdWords (I did MANY years ago temporarily but HATED it). I don’t do any of it anymore. Not in years.
However, I have a paid ad scheduled to start Thursday for a week for my Vegetarian guide. It’s on an ereader site where others have mentioned it working, so I decided to spend $50 just to see…it gives me 100,000 impressions. I made a crude ad. I’ll let ya know how it goes.
I like that he says it’s not a necessity – just an option. Love the IMPORTANT notice. Keep that in mind. There’s a good video right here! About 3 minutes long. Now I earned $31.98 in the 8 days I had my Veggie book for sale in June (1 was a free day), but I spent $50 buying an ad that will run in July. So I’m at a negative $18.02 right now. I won’t always run ads for it. Once it’s ranked well, it should work on its own.
He goes on to explain how paid advertising works for $0.99 and $2.99 products. Makes sense for $47 and up, but small time? How does that work? Ah his two reasons make perfect sense. The second green arrow is a BIG point you need to remember.
The 4th arrow is a good point, too. Most CB products don’t have this.
LOVE the “Finally” message – please read #1 and listen to his advice. So smart and I see this issue ALL the time with people who come to me for marketing advice.
This was great but I have more work to do and late tonight – some fiction creation – woot!
P.S. Toes? Curled still.