Hi everyone! A couple of you have emailed me some article written by someone I won’t name who bashes PLR for a variety of reasons on some article site, asking my opinion about it.
Well here ya go…
I think the article is a blatant attempt to rank for the keyword “Quality PLR Articles” and drive traffic to their product. Yawn.
But let me address the issues this person brought up. The reason people are sending me this article, by the way, is because this “marketer” is saying PLR is a hoax and shame on you if you sell them – so obviously that’s supposed to offend me, right?
It doesn’t. I know PLR isn’t a hoax and I have a gut feeling about this person’s intentions.
This person has a different opinion than Google about “dupe content.”
Now granted, I agree it’s a great idea to alter your PLR. I do it myself when I buy and use it! But this person says if you use PLR, your site will be “red flagged” and punished. Well, not according to Google, old chap!
Google says here, “There’s no such thing as a “duplicate content penalty.” At least, not in the way most people mean when they say that.
So let’s look at how they DO mean it.
“Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. If your site suffers from duplicate content issues, and you don’t follow the advice listed above, we do a good job of choosing a version of the content to show in our search results.”
Google goes on to say, “So when people say that having this type of duplicate content can affect your site, it’s not because you’re likely to be penalized; it’s simply due to the way that web sites and search engines work. Most search engines strive for a certain level of variety; they want to show you ten different results on a search results page, not ten different URLs that all have the same content. To this end, Google tries to filter out duplicate documents so that users experience less redundancy.”
Okay so let’s review. You’re not getting “red flagged and penalized.” Google will look for the better websites to show when content is the same, but that doesn’t mean you can’t use PLR. What it means is that you need to create the best website possible – by providing great information, by engaging your audience and building a rapport with them, so that Google says, “Hot damn! This site has it all, let’s pick this one!”
So should your site be 100% PLR, unedited 100% of the time? Well not much value in that. The content is meant to help you, not stand IN for you. You have to add some personality and opinion and spirit to your site. Even if you can’t edit, you CAN offer commentary on the PLR as you use it, as if it’s coming from another source, which it is. I’ve taught y’all that before.
This person worries about outsourced PLR.
Outsourced or not, you always want to look for quality, period. PLR is cheap enough – look for quality or ask for a recommendation and then you won’t have to be angry that the packs you buy aren’t usable because of poor English skills.
As for Subject Matter Experts, really? LOL! (He says it’s not a good idea to use PLR because the writers aren’t subject matter experts, yet he’s fine with outsourcing to a ghostwriter – who probably isn’t, either).
I have to laugh my ass off at this because most gurus aren’t “SMEs.” Most have ghostwriters who don’t know a thing about a topic, but who research it and write about it. But hey, if you’re worried about subject matter expertise, add your own to the framework of the PLR article.
This person says there’s no way to use them that’s a good idea.
Really? Well let me ‘splain. He says it’s a BAD idea to use them on your site. Not really. They can be great fillers for when you need a blog post or to curate some content to share your opinion.
He says not to give them away as a bonus. Doesn’t say why, but I’ll tell you why you SHOULD. Let’s say you have an exercise site, for instance – and you are teaching people how to lose weight. You created a great course on exercising to flatten your belly.
You would like to give a bonus. How about my PLR eBook “Stick to Your Diet?” It’s relevant and related and would pair nicely. And the work’s done for you. I know if I bought a course on exercise and a free bonus that was informative and well written came with it, I’d be one grateful customer.
He says not to use them in your newsletter. Bad for relationship building and all. Hmm. Maybe the problem here is his concern for just cut and paste usage. Is he ignorant to the fact that you can actually add to PLR?
I could easily plop a PLR article that’s informative and relevant to my readers into my Aweber queue and add a little introduction and conclusion and I know many people who would be grateful to get that nugget of information for the day.
Now on one thing, we do agree. You can’t use PLR on many article directories. They (like EZA) scan for it. But then, I’m no fan of article directories anyway.
This person says PLR is no different from free online content.
I say, define, “Free.” You mean content people put out there that specifically says, “Come and get and use me?” Because aside from article directories, there’s not a lot of that.
Many unethical marketers unethically and illegally scrape content or go to someone’s site and rewrite their content. PLAGIARISM, people! That’s what it is. Don’t believe me? Go to your local college and sign up for a Journalism class.
He asks, “Why are you paying for it?” Well PLR gives you the legal and ethical RIGHT to use the content, to alter it, to put your name on it. If you’ve ever written an original article yourself and had someone scrape and use it, then you’ll know how infuriating that is.
Also, a free article directory allows access to anyone, anytime. PLR won’t be as diluted with competition vying for it.
This person says too many people have the same content.
So if that’s a concern of yours, edit! If you’re putting up additional content on your site, it’s okay to use PLR in conjunction with it.
And many PLR packs aren’t even “online” visibly, anyway. Email autoresponders, viral reports or opt in reports, eBooks for sale or as bonus items, membership sites, etc.
Also, I think someone tends to exaggerate the numbers of people buying individual packs. I don’t know about those 8,000 plr articles for $0.01 deals, but with $1 per page packs, you’re not competing with 1,000s of people per pack. LOL!
I do agree about creating a brand for yourself, but PLR can ethically and helpfully play a role in that if you need the content assistance.
This person says PLR sellers should be ashamed.
Now this is where I eye roll. An obvious attempt to stir controversy for comments and traffic so his links will get some traffic to his product.
He says you shouldn’t feel good selling PLR because of what little value they provide. So in other words, all you PLR sellers are scam artists and all you buyers are idiots – that’s the gist of this article, really.
He says you should be ashamed for selling something of so little value. The problem is not that PLR is of little value. The problem is that this person seems to be using his ignorance about the best way to use PLR in a pathetic attempt to parlay it into traffic to his site.
Even has the obligatory keyword phrase in the conclusion, not just the title. LOL! Please, have an opinion about whether or not you want to use PLR all day long – I don’t care. But calling it a hoax?