Hi everyone Nah I’m not ranting – well, not really. Just annoyed that some marketers email out titles about PLR being dead in some sweeping statement and panicking all the people who then quit using PLR because one guy said so. LOL!
Others wisely email me all scared wanting to know if it’s true. I got a swarm of them today after someone named James emailed his list.
So I read the email. What he’s talking about is true – the Kindle slap. But his statement near the end where he wrote: “PLR is D-E-A-D.” was just stupid.
Amazon DID start going through their system and trying to remove duplicate products, like PLR – which is smart. Think of it from a buyer’s perspective you have an unhappy marriage. So you download “How to have a happy marriage” on your Kindle for $2.99. A day later you download “10 tips on a happy marriage” but WHOA – it’s the SAME content as the other book!
Nobody wants that! So I’m glad Kindle is allowing one copy on the system.
But let’s move on to the “PLR is Dead” statement. No it’s not. Geez. PLR is thriving more now than it ever has and here’s why:
1. Everyone knows unique content is VERY important right now. So what do you do if you can’t write your way out of a paper bag? Oh, and you don’t have the budget for a good ghostwriter? You get some PLR and rework it. It’s a smart way to quickly get some good content out. A LOT of my customers use my PLR as a springboard. You can buy a $1 article and reword the sentences so easily. Then you’re unique.
2. PLR is used for a ton more than Kindle! You can sell it on your own domain as an info product download. You can use it on blogs, in email autoresponders, article directories, viral reports, convert it to video, etc etc etc.
We WANT Kindle to be a thriving network, right? Be glad that it’s not going to be viewed by customers as a spam fest – that’s in OUR favor. Because we can create unique content to sell on Kindle and do very well. But you can still buy a PLR eBook, rewrite it and upload it there.
There are tons of levels of PLR usage – “as is” for people who want to stick it in an email autoresponder system, for example, “a little tweaking,” for people who want to use it on their blog, for example, and “total rewrite” for those who need someone else to do all the research and organization of thought, so all they have to do is rework the content and run with it.
PLR is far from dead. It’s booming – and so is ghostwriting. What’s dead is scraping and stealing. Those ideas are getting slammed left and right – and rightly so.