Serial Versus Parallel Task Completion
Got these questions in a follow up to the ones below:
1.) Do you see any serious inefficiencies in implementing marketing efforts in a serial, rather than parallel, fashion?
2.) What would be your suggested first, second and third marketing things to do?
There are so many tasks associated with being an Internet marketer – blog posts, web 2.0 page creation, viral reports to release, video marketing, forum postings, article marketing, etc. It can get overwhelming.
If you go to my YouTube channel you’ll be able to see all of my video creations that I’ve put up. One set of videos is called Organic Website Traffic (parts 1-8 so far). Start there. Whether you do your tasks one after another (the serial method) or parallel to one another will be a personal preference. But here’s how I do it:
I have a specific day set aside each week now to do my social marketing. It’s an all-day affair. In one day last week, here’s what all I did just to show you an example:
1.) I created the Squidoo how to lens to promote my Social Networking on Squidoo eBook.
2.) I created the Propeller Google Knol page to promote my Social Marketing Junkie free ecourse.
3.) I created the Squidoo How to video for YouTube to promote my Squidoo eBook.
4.) I created the Elmo Toys for Kids Hub Page because I had leftover content from my Info Product Killer outsourcing and I wanted to promote my Elmo Live doll site.
5.) I added one new autoresponder to all of my lists.
6.) I added an article on FreeIQ to Ezine Articles to promote my Social Marketing Junkie course.
7.) I posted a YouTube video to my private Ning community for my Building an eBook Empire customers.
8.) I posted to 4 different blogs – this one, my Social Marketing 101 blog, my PLR blog and my Warrior Forum blog.
Plus I posted in some forums to top it all off.
So how much can you (do you WANT to do) on a daily basis? Would you prefer to do it all one day or get all your Squidoo lenses up and running first and then move on to Hub Pages, etc.? Here’s why I think a parallel approach is better:
1.) You’re simultaneously exposing your links and message to a wider audience. A bunch of communities rather than just one.
2.) You’re grabbing up the VRE (Virtual Real Estate) for your keywords like I teach you in Building an eBook Empire. You don’t want to grab “how to make an eBook” on Squidoo and 2 months later get around to Hub Pages and find someone else took it. Stake claim and set up shop.
Go serial with your keyword task but parallel with what you do with the keywords. For instance, don’t try to create web 2.0 pages for 5 different keywords all at once. But DO use ONE keyword and OWN it across the web.
I hope this helps. This is only one way to do it. Everyone has their own methods – there’s no right or wrong about it.
Tiff















Thanks for the great post Tiff – I always wondered what VRE stood for! You make a great point about focusing on one niche across all social marketing at a time.
I’m going to spend some time tomorrow watching your youtube vids. Oh – a little bit of feedback – it’s really distracting having that repeated animated gif all over the channel page – makes it hard to see the videos.
Hi Clare!
I agree – that thing distracts me, too! I’ll go change it now.
Tiff