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We Created Our Own Lens Link Directory!
By Tiffany | April 20, 2008
When Lewis Smile and I wanted to find a way to help promote our customers lenses, we (okay he) came up with the idea to create our own lens link directory, but not just any link directory – one that’s exclusive and hard to get into, helping Google see that we only provide links to quality pages.
We know that the lenses we create are top notch – not only in design and aesthetics, but in regards to relevant, well-written content. It would never have dawned on me to do this (thank God I’m partnered with someone who has a tech-savvy mind).
I would have just thought it enough to continue with social bookmarking and the other pinging and things our service provides. But it’s not enough, not when you find even more ways to provide something amazing.
So Lewis created www.Every-Expert.com - a lens directory exclusive to our Build My Lens customers as an extra perk. They don’t have to pay extra for it – we just do it upon completion of the lens.
It gives our customers extra backlinks to their lenses, from what we hope will eventually grow into an authority site.
Instead of going through and adding all of our past customers lenses all at once (since there are hundreds), Lewis is adding 6-7 a day, so that Google sees natural growth instead of one big chunk that sets off alarms that it might be a spam site.
The primary tags link all of the lenses together by category. So Google associates high quality lenses both on Squidoo and off. So go to www.Every-Expert.com and click on one of the categories on the right side.
You’ll see the primary tags of the lenses in that category at the top of the page and then some recently added lenses with their images on the bottom half of the page.
If you click on one of the tags, you’ll see the Primary Tag Page in that category. So the lenses are not only linked together on the tag page for that word or phrase, but they’re also linked together on our lens directory.
Whenever he adds another lens, the directory automatically pings the search engines to alert them that a new lens was added.
Oh, and Lewis and I don’t have ANY of our lenses on here either – this is strictly a perk for our customers – it’s not self-serving. So if you want in, you’ll need to order a custom built lens or niche VIP 4-pack from BuildMyLens.com and we’ll get you through the velvet gates.
Tiff 
Topics: Social Marketing |