Someone emailed me today and wow – she’s done a TON of research and studying about Internet Marketing but hasn’t gotten going yet. So here was my reply to her:
You sound like the kind of person who is so afraid of failing at this, you’re making sure every T is crossed and every i is dotted before you ACT. That’s usually a positive thing, isn’t it? But not in marketing.
You see, everything online can be tweaked, altered and fixed as you go. The problem is, some people never get going. It’s like sitting in a new car, making sure the lights are, the oil is right, the gears are perfect, etc. and never putting your foot on the gas.
You can get started with JUST a domain and hosting – nothing else. Heck, to be honest you could get started with a free Squidoo lens. If you don’t have hosting and a domain yet, and can’t afford it, then do a free blog yes – BUT the reason I always worry about free is that when you don’t own it, they can delete it without warning (happened to me once)!
On finding a topic….
This is another reason I tell people to become a service provider (ghostwriter) first. Not only are you making money, but you’re dipping your toe into a ton of niches and seeing how you like them. For instance, I always thought I’d like the relationship niche but after ghosting so many guides on it, I discovered I didn’t.
Health, Wealth and Relationships are the big 3 broad niches. But not the ONLY niches. And some people say, “Write what you know” but I almost went on the LPGA (women’s pro golf) and I find writing about golf BORING!
When you pick a topic, you have to have passion for it. And you have to be invested to be able to write about it a lot – because it doesn’t stop with an eBook. You have to write blog posts, articles, reports, emails, etc.
Check out the non fiction section on book sites.
Check out the ClickBank marketplace.
Write down about 5 ideas you think you might be interested in. Make an outline of a table of contents for a book. See if each one has a good domain available based on keyword research.
Maybe even start all 5 blogs to test the waters. Spend about 2 weeks blogging on each one and seeing how
you like the process, how your traffic picks up, etc.
Then narrow down your decision.
You may even change course after awhile but you will have learned how to do more things, so the second time will be faster and more enjoyable – less of a struggle.