Posts Tagged ‘knol’

Google Knol is quickly becoming one of the fastest growing authority sites on the Internet. With hundreds of authors publishing hundreds of articles (or knols) daily, it is set to become one of the greatest resources for Internet marketers to ever hit the World Wide Web.

But how can Internet marketers put this top-notch resource to work for them? Want to know just how marketing friendly Google Knol really is? I’ll show you how you can put this powerful tool to work for you in your online wealth building efforts.

Why Use Knols?

To begin with, I’m sure you’re probably wondering what the point is of using yet another article distribution or web 2.0 social networking site, right? I mean, after all – that’s more or less what knols are.

According to the folks at Google Knol, they want the site to become the first place people go to look for information – so you can bet that the quality of the site is going to remain top-notch.

They can say that Google Knol won’t get any search engine preference, but you cant convince me of that. They are the ones who know what their algorithm contains, so they know how to build Google Knol in a way that matches that formula for success.

Not many web 2.0 entities or article directories welcome blatant advertising, putting strict restrictions on how many links you can have, what type of links you include, and where they are within the content.

For example, on other sites, you may not be allowed to use affiliate links, you might not be able to add them withint he first three paragraphs of the content, or you may only be able to link to the same domain twice – so many RULES – what’s a marketer to do?

Use Google Knol Instead!

An internet marketer’s best friend is a place where he or she can establish their authority within their particular niche – like their own domain or blog, or a knol. Google Knol makes this task of branding easier by allowing hyperlinks throughout each knol, which means that you can link back to your own sites as references without being penalized for it.

The only drawback to the links allowed in a knol is that Google has specifically created the site with no-follow links, meaning that the hyperlinks you add to your knols won’t affect your domains own search engine rankings – but don’t let this deter you because the knol itself can rank high and then the human traffic will click through on the links if you provide valuable content for them as fodder for their interests.

Another upside to using knols in your marketing efforts is the fact that you can add pictures to your knols, making them even more popular with readers. It’s a well known fact that content which includes pictures and other visual stimuli gets a much better response than pages which are merely words only.

In addition to the above, Google Knol also offers authors the ability to allow readers from around the world to suggest changes to the content – sort of like the way readers can edit a Wiki, but it’s at the author’s sole discretion whether or not to accept the edits. Even if an author chooses not to accept the edits suggested by readers, he or she can still use those suggestions to create new knols or make changes to the existing ones.

Google also allows you to choose whether or not to allow Adsense ads on your knols, and if an author chooses to do so, Google splits the profits with that author – but it’s not forced on you like it is with many popular article directories.

If you’re making any money at all from Adsense, then you know that with the right content, this can be a powerful moneymaker to add to your marketing efforts as well – but I prefer to focus on direct and affiliate sales with my knols.

If you need help with building a knol and having professional content created to represent you as this social networking site grows in its own authority, check out http://www.BuildMyKnol.com and let Lewis and I do the grunt work for you.

Tiff

Hi everyone! Look, you know I’m a web 2.0 enthusiast. I like it because it’s free and easy – what could be better? So here is a tip on what to do to build links to your site and increase the traffic flow.

Note: This is a long-term endeavor, not a quick fix! Growth and organic traffic building takes time and that’s a good thing – because Google likes to see natural growth, not an overnight flood of links and pages pointing to your domain (they get suspicious about that).

So here’s what you do over time:

First, you need to compile a big list of keywords to use all over the net. Spend like a full day doing this.
Use this tool among others:

https://adwords.google.com/select/KeywordToolExternal

Then let me show you an example of what to do for EACH keyword:

Take this keyword phrase for example: female hair loss

Here’s what you make out of each keyword:

1 Lens on Squidoo JUST about female hair loss

1 page on Hub Pages JUST about female hair loss

1 Knol on Google Knol JUST about female hair loss

1 Article on Ezine Articles JUST about female hair loss (you can also post more articles on other article directories but EZA is the king for now)

And if you have a blog, which you should? 1 blog post about female hair loss, too!

1 Article on your domain using LSI (google it if you’re not familiar with it – it’s all about themes on your site)

Then you cross-promote all this stuff. This is a LONG process, but if you want to dominate, it takes time and Google doesn’t like overnight domination anyway – they might sandbox your site if you have too much growth too fast.

My advice? Gather your keywords one day – I mean everything related to your niche from broad keyword to long tail ones to brand names.

Take your list and hire a ghostwriter (cheap on Elance or hire me if I have a WSO running on it) to write unique content for you to turn into those 5 items I listed above (for a lens, you want three 250 word articles, same for a Hub. For a knol and an article directory, you want one long article – for a blog post, it can be 200 words or so).

Then just plug in their content, all of it linking to your domain. Do this for each keyword. This is what the big sites have – tons of links and content pointing to them.

Tiff