Posts Tagged ‘marketing’

Hey everyone!  I got so much done yesterday that I didn’t have extra time to upload the videos that were made to the blog (YouTube took awhile). So grab a cup of coffee and take a look or read through!

First up is the Marketing Newbie Check-in with Mom – watch and/or read below:

So here’s what we talked about – Mom and I: We are starting week 3. She’s #3 for keyword “top plr site” in Scroggle. For “raw food plr she’s #9. For “raw foodS plr” she’s #12. She’s made $1.24 on Amazon BUT the months before, she’d made ZERO except for what I bought for Christmas through her site. So these are 100% her sales.

Remember we’d said that the last 3 months, Mom averaged $300/month (or $10 per day). Well in 2 weeks, we’ve already raised her earnings to $15 per day. It’s not a cruise or yacht yet, but it’s rising Mainly due to her PLR (which I teach in PLR ATM fyi.

So what we did yesterday was launch her new Internet Income for Seniors PLR pack, which was a request from a subscriber on her list. It’s a 5 for $5 pack.

For ghostwriting, we confused some people on the plr offer to go with ghostwriting, so we changed it to: buy at least 5 pages, get $10 off her rate (which makes the special price $20/page) and if they buy at least 10 pages they get $15 (50%) off her normal rate, making the special price $15 per page. Check out her ghostwriting special here.

The only thing Mom didn’t get done this week was her vlog – I think she was intimidated to do it solo. So I let her do one with HER Flip, set it up, do the main talking, and have me as HER guest. Then she registered a YouTube account, uploaded her video, and embedded it on her site! She did great – watch her first vlog here.

Also had Mom go into Twitter and follow back all of her followers. She’s on Twitter under bjgran. We also got her a ClickBank account and some affiliate links to: DownloadGuard, Hostgator and Aweber – teaching her to ONLY promote things she actually uses and likes. And a lot of people are asking Mom to review their products. She doesn’t know enough yet to be reviewing products, so I put the kabosh on that.

I taught Mom about long tail keywords, which she’ll have an easier time ranking for than broad keywords: ie: Pat Conroy versus the keyword Pat Conroy’s South of Beach review.  We went through several examples on Google’s free keyword tool showing her a little more about keywords. See, it wasn’t important initially for her to worry about THAT. What was important was for her to get used to writing her content. THEN I taught her to upload on the blog herself. THEN I taught her keyword usage. Forget the big picture – it’s all about little tasks.

So I told Mom that we’re going to do things differently this week because this is what I myself do – sometimes I do a little each day on many projects, like she has the past 2 weeks. But sometimes I focus on one thing per day, so I want to see which she likes best. So here’s her schedule this week:

Friday - ghostwrite 5 pages

Saturday - 6 half page blog entries for Bev’s Book Reviews

Sunday - 6 half page blog posts for Cast Iron Meals.

Monday - a 5-pack of PLR – this one will be on organic gardening.

Tuesday - ghostwrite 5 pages

Daily - participate in Warrior Forum and do a journal entry on BeverlyGranberg.com

Extra time and energy – create content for 1 Squidoo lens (three 200-250 word articles) for her book review site.

Mom added in the video that she feels slow right now. And she misses exercise. She feels stiff and gains weight without it. So she wants to make time for it.

Announcement – I’m going to try to finish up week 1 of the course so that those who want to take a risk and follow along CAN – but it’s not some proven system and there won’t be any guarantees or refunds. It’ll be a $10 pack for all of week 1, which includes step by steps in PDF and video tutorials. But eventually, we’ll release it on ClickBank as a full course, with guarantees, refunds, etc., so if you’re concerned – wait for that.

Now Mom had trouble when she was making one review entry – some of the books won’t let you right click and grab an image of the book. So I made her a video on what to do if that happens:

And I made her a tutorial on how to post a blog post with her affiliate links and images, here – you have to do what she does, have a tab of your blog open, a tab of Amazon open, and the tutorial video that you can play, pause and do, and play again:

Lastly, here is the video where I went over what Mom got accomplished and some things I noticed that I want to fix with her – and I also go over my Squidoo purchases again:

Mom isn’t doing text with her video yet but she will. And looking back on her blog entries, she wasn’t using keywords, so I pointed that out to her and did a lesson with her on it. We came up with daily topics for her blog entries so I could show her keyword titles and then she can add other stuff to the entry, but the main concept has marketing info in it for searh bots – not just humans.

Her blog titles have too many extra fluffy words going into the URL form the title, so I need to fix the permalinks on her old blog, and then show her how to cut the fluff words from the URL so it’s easy to Tweet, etc. I don’t want to eliminate the personality of her site.

I got 2 more Squidoo lenses back from the providers I bought them from:

Video Games 2011 Releases
Gaming Keyboard 2011

The 3 I already had are helping a bit already. And the best perfumes for women 2011 one is also now indexed and getting Google traffic too.

I was remembering how John Reese offered me a job – I think for $75k a year when he first was thinking about income.com – quite awhile ago. And I was making a little over that but the job security of a paycheck versus doing it on my own was tempting. Still, I believed in myself and turned it down. Glad I did now – he got out of the marketing game for now. So where would I be now? Sometimes you have to do the uncomfortable for better results later. I make much more now, so I’m glad I didn’t accept it.

John Lawlor has created a tactic called Slump Marketing, where you harness the power of various online tools and sites to keep your business afloat.

As an online marketer, you may think your business is exempt from recession issues, but it’s no different – consumers are going to pick and choose how and where they spend ANY extra money they have after necessities.

We should all be considering how to recession proof our business. Lawlor does a great job of explaining it.

tiff