Posts Tagged ‘web 2.0’

With more people on the go, mobile web is used because it’s fast, easy and fits into their lifestyle. People often use the mobile web to do things like:

• Stay updated on their stock portfolio
• Check sports scores (my husband does this a lot)
• Make online payments
• View up to the minute news
• Instant Message or email on the go

So, how do you reach your target audience via mobile technology?

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There is a disturbing trend in real life society that has flowed like lava from a volcano into online society. This trend is to forget about what the consumer wants or needs and instead make it all it all about you.

The first and most important aspect in any type of communication is to listen. You have to listen to what your potential customer wants.

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I was whining to my poor mentor Craig Desorcy of http://www.wehelpnewbies.com the other day (feel for him – he has to listen to me bitch and moan when I don’t know what I’m doing) and once again, he gave me some good advice I’m going to share with you. Let’s call it the trickle down effect

My dilemma is this: I’m ranking #1 or top 10 on Google for a TON of long-tail keywords having to do with my PLR Mini Mart site. My goal is to be king of the hill, Queen of all things PLR, and so on But that takes time and work. For PLR, I’m on page 1. For PLR articles, however – I’m stuck back on page 3. Not a good place to be.

So Craig told me to roll up my sleeves and get to work. Backlinks are what it takes to get top honors. So today, I want to show you a few pages I built in the land of web 2.0 to generate some backlink love to my blog at http://www.PLRMiniMart.com/blog – I’m anchoring this link in the text “PLR articles” so if anyone wants to plant me a backlink somewhere, I’d be grateful – and no, I’m not too proud to beg lol.

The first one I built was on WetPaint for PLR Articles and I like the color scheme and layout but the site appears too busy for my tastes. Still, it’s a backlink!

The second one I did today was a Yahoo 360 PLR Articles page.  Don’t even ask me about that little Texan cutie avatar I made. I was having fun and wishful thinking that I still had that kind of figure! Really not fond of this page – boring!  But it’s a backlink!

My third  foray in backlink building for the day as a PLR Articles page at WordPress. Again, plain Jane page – I could have taken time to implement a nice WordPress theme, but the tactic is to generate backlinks, not make an aesthetic impression on people.

My 4th backlink site was Blogger where I built yet another PLR Articles page. Um, my page looks like a bottle of Pepto Bismol spilled on it, but I wanted a girlie theme It does its purpose, though.

One of my favorites of the day was building a PLR Articles page on Google Knol. I drool over Knols although when you go to the page, look how stinky the URL is. Come on, Google – could ya not give us a little keyword relevant string of letters to stick in there rather than that bundled up mess? Note: Some lovely person reported me to Google – ALL of my knols – as being spammy. So they shut down this one account (my other pen name ones are open and I’m not saying where those are!). Now I have to await a LONG review to see if they’ll reopen them. I also had (the same?) person go into all of ONE of my Squidoo accounts and one star all my lenses. So looks like someone had it out for me. None of my other accounts were targeted – just those where they knew my name.

My last PLR Articles page of the day (I’m tapped out on PLR content) was at Live Journal. Not exactly a beauty but what I do love is this – go to the page and hover over my first link that says PLR articles. See the pop up? I love that. A preview of my page!

Got any other web 2.0 sites you feel would work well for my PLR article backlink strategy? Let me know about them! I have to be careful because, for instance, EZA doesn’t allow PLR articles unless it slams PLR. Boo hiss! Does anyone know about IMNewswatch? I noticed he has a content submission area – I’m used to him picking up my content.

Discuss!

Tiff

Google Knol is quickly becoming one of the fastest growing authority sites on the Internet. With hundreds of authors publishing hundreds of articles (or knols) daily, it is set to become one of the greatest resources for Internet marketers to ever hit the World Wide Web.

But how can Internet marketers put this top-notch resource to work for them? Want to know just how marketing friendly Google Knol really is? I’ll show you how you can put this powerful tool to work for you in your online wealth building efforts.

Why Use Knols?

To begin with, I’m sure you’re probably wondering what the point is of using yet another article distribution or web 2.0 social networking site, right? I mean, after all – that’s more or less what knols are.

According to the folks at Google Knol, they want the site to become the first place people go to look for information – so you can bet that the quality of the site is going to remain top-notch.

They can say that Google Knol won’t get any search engine preference, but you cant convince me of that. They are the ones who know what their algorithm contains, so they know how to build Google Knol in a way that matches that formula for success.

Not many web 2.0 entities or article directories welcome blatant advertising, putting strict restrictions on how many links you can have, what type of links you include, and where they are within the content.

For example, on other sites, you may not be allowed to use affiliate links, you might not be able to add them withint he first three paragraphs of the content, or you may only be able to link to the same domain twice – so many RULES – what’s a marketer to do?

Use Google Knol Instead!

An internet marketer’s best friend is a place where he or she can establish their authority within their particular niche – like their own domain or blog, or a knol. Google Knol makes this task of branding easier by allowing hyperlinks throughout each knol, which means that you can link back to your own sites as references without being penalized for it.

The only drawback to the links allowed in a knol is that Google has specifically created the site with no-follow links, meaning that the hyperlinks you add to your knols won’t affect your domains own search engine rankings – but don’t let this deter you because the knol itself can rank high and then the human traffic will click through on the links if you provide valuable content for them as fodder for their interests.

Another upside to using knols in your marketing efforts is the fact that you can add pictures to your knols, making them even more popular with readers. It’s a well known fact that content which includes pictures and other visual stimuli gets a much better response than pages which are merely words only.

In addition to the above, Google Knol also offers authors the ability to allow readers from around the world to suggest changes to the content – sort of like the way readers can edit a Wiki, but it’s at the author’s sole discretion whether or not to accept the edits. Even if an author chooses not to accept the edits suggested by readers, he or she can still use those suggestions to create new knols or make changes to the existing ones.

Google also allows you to choose whether or not to allow Adsense ads on your knols, and if an author chooses to do so, Google splits the profits with that author – but it’s not forced on you like it is with many popular article directories.

If you’re making any money at all from Adsense, then you know that with the right content, this can be a powerful moneymaker to add to your marketing efforts as well – but I prefer to focus on direct and affiliate sales with my knols.

If you need help with building a knol and having professional content created to represent you as this social networking site grows in its own authority, check out http://www.BuildMyKnol.com and let Lewis and I do the grunt work for you.

Tiff