Hi everyone! Before we get started, I want to thank Jenn for sharing what she did on her Special Needs Blog Post. It gave me the idea to make a video tutorial about the topic. So thanks, Jenn!
I made a video tutorial but below I also walk you through it. Okay LMAO – at the 3:29 mark the VIDEO makes a noise and it is NOT me. I swear on my kids. LOL! My kids are dying laughing with me. It’s technology I swear!!
Okay so recently, I announced that I had a disaster survival PLR pack ready. Jenn mentioned that she had bought the pack, intending to alter it and use it on a Squidoo lens. But then she realized that she could use it on her special needs website, which I thought was FANtastic!
A really cool, specific slant to use the content on.
It made me realize how much we DON’T do this. What we normally do, let’s take the example of acne, is go to a keyword tool, type in acne, and see results for phrases like “what is acne,” which is over 9 million searches. We blog about it, hoping to rank high. LOL!
Oh sorry, didn’t mean to laugh.
One thing I emphasize here in my blog is making the CONNECTION to your audience. So let me ask you which works best in this scenario:
A 40 year old woman, a 15 year old male, and a pregnant lady all land on your site for the “what is acne” phrase. In it, you’re promoting a “clear your acne” book.
The 40-year old woman lands on your blog post titled, “Best Acne Treatment for Women Over 40,” the kid lands on a blog post titled, “The best Acne Treatment for Teenage Males,” and the expectant mom lands on your blog post titled, “Best Acne Treatment for Women Who Are Pregnant.”
You’re promoting the same book in each one, but in the blog post that has a specific audience slant, the content talks just about them.
Which one do you think would convert better – generic and broad or specific audience slant?
I can’t say for sure, but as a consumer, I know which one I’d trust more. I want the one that resonates with ME – 40 year old Tiff who might have a pimple on her forehead and a video blog to make. Not the one size fits all audience.
Look at this blog here – we’re all needing “make money online” help, right? (just like the acne people all need acne help). But there are different situations – some of you are elder caregivers, some stay at home Moms or Dads, some laid off, some retired – and if I wrote a specific blog post JUST for you, it would affect you more than a generic “make money online” post.
So in the video I go through several example niches showing you how I do this with Ubersuggest and PLR Mini Mart (but you don’t have to use PLR) – I go through diet, depression, and dogs – just to show you a wide sampling.
I dislike the audio in this file. I didn’t use my headset because my son had it in his room – I used my webcam, so sorry it sounds awful. Won’t do that again!