Hi everyone! Continuing on with my review of Proven Income Method by Jan Roos today. Part of this next step isn’t going to be implemented verbatim by me as far as buying a domain, since I’ll be using Squidoo instead – but I can adequately review his steps and advice anyway.
Step 4: Buy a Domain
He buys domains from a different place than I do. I buy from GoDaddy. To each his own on that. He does a good job of explaining how to search for a good domain based on the previous keyword and product research you did.
He doesn’t go much into this but really, there’s not much else to say. I’ll add this, though – do NOT tack on everything else the domain seller tries selling you. Just the domain.
Step 5: Buy Hosting
He gives a recommendation on what hosting company to use – same one I do – Hostgator – and he tells you which plan to buy. I disagree about his advice on limits. Seems like a waste of money to me. Again, a very short section. Nothing much else to say, but don’t expect a walk-through of anything.
Step 6: Write Reviews and Content
This is always the part I like when I get to it in a course. Oh, by the way – update for you! You know this is the year of increased affiliate earnings for me, right? And I was previously at a 3-4.5% conversion rate on Amazon. Well right now, after implementing tips found in Amazon Affiliate Bible (the PDF of my review is at the top of my blog under Resources – Reviews), my conversion rate is at a 6.81%. It’s raising!
Jan has a specific starter plan for his sites – I’m going to make a plan for Squidoo lenses the same way he recommends sites be built. He has one item that’s particularly unique that I’ve never seen done before.
He also has a specific bad review strategy. I like this. He shows us a sample of his reviews. I personally (as a consumer) don’t like this style. So I’ll make mine much more personalized than this. I think it also depends on the audience – men would probably appreciate his style more (he outsources, by the way). But I don’t know – depends on the product.
Step 7: Build Your Site
The PDF is skimpy, but that’s because he included a set of bonus videos walking you through the entire site setup. There are 26 video tutorials to show you each step.
He shares four specific themes he likes for converting Amazon visitors. The third one is a dead link. These are all paid themes, which personally I don’t bother with on my niche sites. I do have my custom one I use here and on my toy site, but otherwise I use the free themes.
If you’re brand new to this stuff, you’re going to get lost. He’ll say things about hyperlinking images – but it’s not in the PDF on how to do it (might be in the videos). If you ever find something like that which isn’t included, Google is your friend. Type something like, “how to hyperlink an image” and you’ll find instructions.
He explains affiliates and has a video on how to grab yours for the products you’re promoting. He shares a tip about conversions that he tested.
He shares 5 plugins that you want to install (all free). He explains the All in One SEO plugin but I still don’t see the benefit in it. I mean, my post already has a keyword in the title. It already has tags. I don’t get it. Maybe I never will.
He has a specific schedule he recommends. I personally don’t bother with this. If I did, I’d do it a little more frequently than what he recommends – but that depends on how much content you were going to create for your site.
Step 8: Promoting Your Site
He says we basically need two elements to rank well. What he’s teaching is a bit like what Craig Kaye taught in Info Product Killer. This is the stuff that I know works, from previous testing of it, but I just don’t ever do. Never will probably.
I don’t do it because to me, it’s not necessary. Quality content has always worked for me without these strategies involved. Maybe it helps you take a shortcut to profits – that’s perhaps true of these efforts – but for me, I’m too lazy to go to all this extra fuss when I know it’s going to work with content alone.
He does have some sage advice about the spammy concerns of all this, so be careful if you do it to do it right. He definitely stays above the board on it all, but this is the same stuff I’ve basically seen before.
He shares a specific blog comment tip I didn’t know about. He goes into some other common traffic generating tips. One of them is something I might try again. Not sure. I might take one blog post on my toy site at a time and start doing some promo tips for it to see if it makes any difference or not.
He goes into a 4th strategy (well known) for traffic and I agree – and he mentions a tool (free) you can use to generate quickies. My kids’ school uses this a lot I noticed. The 6th tip is one I consider spammy and unethical but it’s common. Well, I guess it’s not spammy to someone specifically, but it’s unethical to me for obvious reasons.
Getting More Out of Your Sites
This is a section on list building within your niche. Very broad basics. Nothing specific. Basically, it’s more why you should build a list than how to.
Upsell #1 is his outsourcing guide, so if you want to learn how to outsource or who to outsource to, then this is a good little guide. I like that he emphasizes respect and treating outsourcers well (including Filipinos). Often, these guys will joke about to screw them over. Jan didn’t do that.
Upsell #2 is his PPC domination guide. Paid ads scare me. But let me see what he has to say. It has links to several videos in it. Jan does a good job of explaining and demystifying PPC ads but I still am not sure if I’ll ever do it. Seems like another expense to me but it’s worth testing to see if it comes out better than the years ago when I last tried it.
I was way more excited about the first part of Proven Income Method only because the “pick their brain” part of doing these reviews is what always curls my toes. I like seeing how other marketers think when it comes to initial strategy, product selection etc.
The stuff like domains, linking, etc…all that is boring to me because I already know how to do it. So don’t let my lack of enthusiasm tamper the quality of the course. He teaches ethics (only 1 thing I found that I wouldn’t do). He teaches well – mix of videos and text. But there’s nothing really earth shattering about buying a domain or getting a link.
So I like the course. A few things may elevate my earnings. We’ll see. I made one lens today based on a product idea he taught me to research. I’ll keep you posted on that.
In the meantime I might create the lenses like he taught for a website and see how that works. It’s similar to how Erica Stone was teaching in Squidazon, but I know we all had to abandon that because of code, etc. Still, the product selection and review process should hold firm.