Hi everyone! The three greatest words in Internet Marketing are:
I don’t know.
Hmmm that sounds strange. That has nothing to do with cash. You don’t believe me, right? But really, it’s the people who aren’t afraid to say this (and who act on it) who make it the farthest in this career.
Why “I Don’t Know” Is Not a Dirty Phrase
As a niche leader, which hopefully you’re trying to be, because dabblers aren’t successful, it seems like saying, “I don’t know” would be shameful. You’re supposed to know everything as a LEADER.
Not necessarily. Let’s say you’re in a deep, dark cave with 10 friends – but there’s only one flashlight. You can take the flashlight and lead the group, but it doesn’t mean you know what you’re about to encounter. You’re just brave enough to forge a path.
There are a million (and one) things I don’t know about IM. But if you ask me, I’m not afraid to go looking for a solution for you. I’m not afraid to be transparent in implementing something and show you where I’m a complete idiot, where I fail, and where I succeed.
“I Don’t Know” Is Your Ticket to Niche Growth
In an article by Doug Hall called “Reignite Curiosity & Innovation By Embracing 3 Simple Things,” he talks about how we start off curious and unafraid to say, “I don’t know,” and then over time, our EGO gets in the way and makes it hard for us to get those words out. It becomes shameful.
And if you keep saying those three words over and over again…you start to feel stupid. And who wants to feel stupid? I know I don’t!
What I love that Doug mentioned in his article is that “The only form of stupidity is arrogance – when you say, ‘I know everything, no one can teach me anything.’”
Think about that as a leader in your niche online. You probably aren’t uttering those words verbatim – that would sound really egotistical and ridiculous. But what you probably do is think to yourself, “I already know enough to teach in this niche. I’ll invest in resources once I run out of things to say.”
If you do this, then you’re being arrogant! You’re acting like a know-it-all. You’re NOT being cutting edge. You’re NOT doing your niche any favors because you’re being stubborn.
Practice “I Don’t Knowing” Daily
I am NOT happy unless I’m learning something I can share with you. Have you noticed that about me? I mean I truly get melancholy when I have nothing to learn. I get bored and frustrated if I take a course that teaches me stuff I already know, too.
As an entrepreneur online, you REALLY need to foster a love of learning. And what Hall says is, we have to practice being curious about stuff we don’t know DAILY. He says we should spend at least 20 minutes a day “mining.” Let me explain how you would mine as an Internet Marketer:
1. Look for any new technology related to your field. Health always has them. In IM it might be something like when mobile apps first came out. Even pets have new technology. I just typed in “dog technology” without quotes into Google and here’s an article that could have you blogging about a current topic for your audience: Dog Technology.
2. Spy on your competition – in a good way! Competitors are a positive thing. Means the market is healthy. I hope over to Angie’s blog and if I hadn’t already gotten the same notice, I’d learn about Amazon nixing freebie sites. That’s something I might want to mention to my own audience, and maybe curate a quote from (and link to) Angie, too.
3. See what your prospective customers are doing. I’m going to head to a forum and look in there and see what’s bugging people. I see this post: Giving Up – and I read it and look at the person’s website. It spurs in me the possibility of a post about being a niche where trust is everything (health) and how a sterile site with no authority (like the Mayo Clinic for example) probably isn’t going to fare well. Id’ either want authority, like a doctor or nurse, or someone’s personal perspective on going through a topic, like a diabetic blogging about diabetes.
Get back to the excited person you were when you FIRST found out about the opportunity to make money online. You were filled with dreams and ideas and amazement. Do this by tapping into your curiosity about your niche, regardless of how much you think you know. And then share it!
That’s how you become a niche leader – and how you develop a loyal following who trusts you and buys from you. So any of you out there worry that you’re not “big enough” yet – that makes you perfect. It makes you a person who is still willing to learn and as a prospective customer, I like that about you.